This audit was generated on April 22, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Trailz

Trailz

Lootheads

USUSen-US3.2 / 5207 reviews Apr 19, 2026

Visibility Score

44Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
54
Based on keyword rankings
Keywords analyzed10
Ranked in top 1002
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
63
Rating and recency signals
Rating3.2 / 5
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

2

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
trailz#1
54
33
—
The Trail
Trailz
1
The Trail
2
The Tribez: Build a Village
3
Trail's End
4
AllTrails: Hike, Bike & Run
5
ranked seasons#18
46
35
Franchise Hockey: Pro GM
The Seasons
Ranked
1
Seasons: Track & Stay In Tune
2
SEASONS Collection
3
Seasons
4
New Seasons
5
pvp arenaNot ranked
69
68
——
Rush Arena: PvP Tower Defense
1
PvP Arena
2
Castle Duels: PvP Arena Battle
3
Champion Strike - PvP Arena
4
Pocket Combats PvP Arena
5
mobile pvp gamesOpportunityNot ranked
54
43
——
Rainbow Six Mobile
1
Fortnite
2
Gridpunk Battle Royale 3v3 PvP
3
Bullet Echo: PVP Shooter
4
Warface GO: FPS shooting games
5
competitive matchesOpportunityNot ranked
55
34
——
Match Club : PvP Match3
1
Puzzle Punks - Match 3 PvP fun
2
Match Battle
3
Bingo Blitz™️ - Bingo Games
4
Shuffleboard Club: PvP Arena
5
turf warsOpportunityNot ranked
72
36
——
Turf Wars – GPS-Based Mafia!
1
TURF
2
Star Wars™: Galaxy of Heroes
3
Tactile Wars
4
War Regions - Tactical Game
5
fast paced gamesOpportunityNot ranked
58
33
——
Circuroid
1
Last Mage Standing
2
Combat Master Mobile FPS
3
Fast like a Fox
4
DATA WING
5
multiplayer arenaOpportunityNot ranked
50
41
——
Mech Arena - Shooting Game
1
Polygun Arena: Online Shooter
2
T3 Arena
3
Basketball Arena: Sport Game
4
Arena Breakout: Realistic FPS
5
pvp mobile gamesOpportunityNot ranked
58
43
——
Modern Strike Online: War FPS
1
Shadowgun Legends: Online FPS
2
PUBG MOBILE
3
Gridpunk Battle Royale 3v3 PvP
4
Bullet Echo: PVP Shooter
5
competitive racingOpportunityNot ranked
55
41
——
Racing Xperience: Driving Sim
1
Racing Go: Speed Thrills
2
Asphalt 8 - Car Racing Game
3
Overtake Race Masters
4
Drag Battle: Street Racing
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
Franchise Hockey: Pro GM

Franchise Hockey: Pro GM

Game Sports

4.4Ahead1x
Ranking behind you
Apps that you outrank on shared keywords
The Trail

The Trail

Game Simulation

3.9Behind1x
The Seasons

The Seasons

Food & Drink

Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Game Action chart position

Game Action
Not currently ranked in top 200
Fortnite

Fortnite

★ 3.8
Castle Busters

Castle Busters

★ 4.4
Pistol Duel

Pistol Duel

★ 4.5
4
Kick the Buddy-Fun Action Game

Kick the Buddy-Fun Action Game

★ 4.1
5
Among Us

Among Us

★ 3.9
6
Subway Surfers City

Subway Surfers City

★ 4.8
7
Tomb of the Mask: Old Maze

Tomb of the Mask: Old Maze

★ 4.3
8
Call of Duty®: Mobile

Call of Duty®: Mobile

★ 4.3
9
Brawl Stars

Brawl Stars

★ 4.2
10
Epic Plane Evolution

Epic Plane Evolution

★ 3.9
11
Ragdoll Break: Let's destroy!

Ragdoll Break: Let's destroy!

★ 4.4
12
Free Fire: Undersea Mystery

Free Fire: Undersea Mystery

★ 4.3
13
Snake.io - Fun Snake .io Games

Snake.io - Fun Snake .io Games

★ 4.2
14
Helicopter Escape 3D

Helicopter Escape 3D

★ 4.5
15
Spider Fighter 3: Action Game

Spider Fighter 3: Action Game

★ 4.6

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Trailz has a strong brand keyword rank (trailz #1) but overall visibility is low (44/100) due to poor keyword coverage, low ratings, and no chart presence. Immediate focus should be on expanding high‑traffic keywords and improving user perception to boost rankings.

Brand Keyword Dominance
high

The app ranks #1 for its exact name "trailz" with a traffic score of 54 and moderate difficulty (33), providing a solid anchor for ASO efforts.

Keyword Gaps
high

Only 2 of the 10 target keywords rank (trailz #1, ranked seasons #18). High‑traffic terms like "pvp arena" (traffic 69) and "turf wars" (traffic 72) are not ranking, dragging the Keywords Score to 54%.

Low Rating & Reviews
high

The app sits at 3.2 ★ with just 207 reviews, which hurts conversion and Quality Score (63%). Competitors typically exceed 4 ★.

Chart Visibility
medium

Charts Score is 0% (no global or category placement). Improving install velocity through better assets and keyword lift can unlock chart rankings, driving organic traffic.

Listing Optimization
medium

The description is short and repeats generic phrases. Embedding high‑traffic keywords (e.g., "mobile pvp games", "fast paced games") into the short and long description can raise relevance without keyword stuffing.

Key Action Items
Priority actions to improve your app's visibility
  • 1Integrate top‑traffic keywords (pvp arena, mobile pvp games, turf wars, fast paced games, multiplayer arena) into the title, short description, and first 250 characters of the long description.
  • 2Launch an in‑app prompt and incentive program to collect more 4‑5 star reviews, aiming to raise the rating above 4.0 within 30 days.
  • 3Refresh visual assets: redesign the icon for higher contrast, add 5 localized screenshots highlighting arena combat and turf capture, and produce a 15‑second trailer with subtitles.
  • 4Implement A/B testing on the short description and screenshot order to identify the highest converting combination and monitor chart position weekly.
  • 5Create a weekly content update (new maps, seasonal ranks) and promote it via Google Play’s ‘What’s New’ field to increase install velocity and trigger chart eligibility.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Detailed description

Your description is 2293 characters, providing good keyword density and information for users.

Strong visual presence

12 screenshots give users a comprehensive view of your app.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Rating needs improvement

A 3.2 rating may deter potential users. Focus on fixing bugs and improving UX.

Suggestions
Opportunities to explore

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Trailz?

Trailz has a visibility score of 44 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 22, 2026.

On how many keywords does Trailz rank?

Trailz is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Trailz?

Based on shared keyword rankings, the most frequent competitors of Trailz are The Trail, Franchise Hockey: Pro GM, The Seasons. These apps appear next to Trailz on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Trailz in on the Google Play?

Trailz is listed in the Game Action category on the Google Play.

How can Trailz improve its App Store Optimization?

Based on this audit, Trailz should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Trailz.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.