This audit was generated on May 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| toggl | #2 |  |  |    | ||
| time trackingOpportunity | Not ranked | — | — |    | ||
| task managementOpportunity | Not ranked | — | — |      | ||
| productivity appOpportunity | Not ranked | — | — |     | ||
| time tracker | Not ranked | — | — |   | ||
| schedule plannerOpportunity | Not ranked | — | — |     | ||
| task organizerOpportunity | Not ranked | — | — |   | ||
| time management toolOpportunity | Not ranked | — | — |  | ||
| track time | Not ranked | — | — |  | ||
| work productivityOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Toggl Track - Time Tracking
Productivity
Toggl Plan
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI
Claude by Anthropic
Google Gemini
WakeBox
MeloTick
Grok - AI Chat & Video
PDF Reader - PDF Viewer
DuckDuckGo, Duck.ai, & VPN
Microsoft Word: Edit Documents
Deep Recovery - Restore All
EasyClean - File Cleaner
PDF Reader, Editor & Scanner
Adobe Acrobat Reader: Edit PDF
Notes, Notepad, To-Do Launcher
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Toggl’s ASO health is poor with a visibility score of 17/100, driven by weak keyword coverage and no chart presence. The brand keyword ranks well (position 2), but the app fails to rank for any high‑traffic generic terms, and it lacks user reviews and ratings.
The keyword "toggl" ranks #2 with 82 searches and moderate difficulty (39), giving the app solid brand visibility. Leverage this by keeping the brand name prominent in the title and short description.
8 of the top‑10 target keywords (e.g., "time tracking", "task management", "productivity app") are not ranked despite sizable traffic (40‑86 searches) and manageable difficulty (39‑59). This dramatically limits discoverability.
Charts score is 0%, meaning the app appears nowhere in global or category top‑charts. Without chart rankings, organic install volume stays low.
The app has 0 reviews and a 0.0 rating, harming conversion and trust. Competitors like Toggl Track have active review streams that boost credibility and rankings.
Integrate high‑traffic keywords into the title (max 30 characters) and short description, e.g., "Toggl – Time Tracker & Task Planner". Add them naturally in the long description and bullet points to improve relevance for "time tracker", "schedule planner", etc.
Current quality score is 40%; updating screenshots, adding a short video, and highlighting key features (one‑tap timer, task planning) can raise the quality score and improve install conversion.
- 1Revise the app title to include primary keyword (e.g., "Toggl – Time Tracker & Planner") and add 2–3 high‑traffic keywords to the short description.
- 2Rewrite the long description to naturally incorporate the missing high‑traffic keywords (time tracking, task management, productivity app, schedule planner).
- 3Implement an in‑app review prompt after a tracked session to start collecting authentic 4‑5 star reviews; aim for at least 30 reviews within 30 days.
- 4Create new high‑resolution screenshots and a 15‑second video that showcase the one‑tap timer and planning UI to boost the quality score above 60%.
- 5Launch a short‑term ASO‑focused acquisition campaign (e.g., Google App Campaign) to drive installs and push the app into the Productivity category charts.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Toggl?
Toggl has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 27, 2026.
On how many keywords does Toggl rank?
Toggl is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Toggl?
Based on shared keyword rankings, the most frequent competitors of Toggl are Toggl Track - Time Tracking, Toggl Plan. These apps appear next to Toggl on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Toggl in on the Google Play?
Toggl is listed in the Productivity category on the Google Play.
How can Toggl improve its App Store Optimization?
Based on this audit, Toggl should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Toggl.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.