Workflow - Working hours

Only 2 of the 10 target keywords rank (best rank 32 for "workflow"); 8 keywords are not ranked at all despite moderate to high traffic (e.g., "time tracking" traffic 40, difficulty 59). This drags the Keywords Score to 5%. Prioritize on‑page keyword integration.

The app has no reviews or rating, which severely impacts credibility and the Quality Score (40%). Lack of social proof also hampers conversion rates from search results.

Keywords like "labor tracking" (traffic 50, difficulty 35) and "overtime calculator" (traffic 31, difficulty 41) present easy wins. Incorporating these into the title, short description, and feature list can quickly lift rankings.

The first 500 characters effectively communicate core functions (hour logging, overtime, shift management). This solid foundation can be leveraged by adding keyword density without losing readability.

Competitors share only one keyword each, leaving many unclaimed terms. Target long‑tail phrases such as "employee time clock" (traffic 38, difficulty 55) and "work schedule app" (traffic 58, difficulty 40) to differentiate and capture niche traffic.