This audit was generated on July 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| trend micro id protection | #1 | — |  |     | ||
| identity theft protection | #8 |  |  |     | ||
| password manager | #34 |  |  |      | ||
| weak password check | #82 |  |  |    | ||
| dark web monitoring | Not ranked | — | — |      | ||
| social media monitoring | Not ranked | — | — |      | ||
| vpn privacy | Not ranked | — | — |      | ||
| data leak alerts | Not ranked | — | — |     | ||
| secure notesOpportunity | Not ranked | — | — |      | ||
| auto-fill passwords | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
MySudo - Identity Protection
Productivity
Avira Password Manager
Unknown category
Wifi Password Recovery
Tools
Trend Micro ScamCheck
Productivity
OmniWatch: Scam Protection Pro
Finance
IronVest - Security & Privacy
Unknown category
Smart Brain: Mind-Blowing Game
Game Trivia
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Volume Control Sound Launcher
All Browser
Aura Browser
Cleanup: Phone Storage Cleaner
Smart Clean Pro
Find My Phone by Clap Launcher
ViruSweep - Antivirus & Clean
QR & Barcode Scanner
Boostra Cleaner
Google Authenticator
Norton360 Antivirus & Security
Move to iOS
Google Translate
CleanBoost - Junk Cleaner
PDF Reader - PDF Editor
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Trend Micro ID Protection has a strong brand presence but suffers from low keyword coverage and no chart visibility, limiting its install potential. Prioritize capturing high‑KEI terms like "secure notes" and boosting category rankings.
The app ranks #1 for its exact brand keyword "trend micro id protection" with traffic 15 and KEI 0.29, ensuring strong brand discoverability. Leverage this position in ad copy and cross‑promotion.
A Quality Score of 78% and a 4.3‑star rating (1,349 reviews) indicate solid user satisfaction and compliance with store guidelines. Maintain current rating by encouraging reviews and promptly addressing issues.
Only 4 of the 10 analyzed keywords are ranked (36% keyword score). High‑potential terms like "secure notes" and "dark web monitoring" are not ranking, reducing search visibility.
Charts Score is 0% and the app is not ranked in the Tools category, indicating low install velocity and discoverability in store charts. This hampers organic growth.
"secure notes" has traffic 44, difficulty 53 and the highest KEI (0.83) among unranked terms. Adding this phrase to the title/short description and showcasing the feature in screenshots can capture a high‑value niche.
The app currently sits at rank 34 for "password manager" (traffic 65, difficulty 89, KEI 0.73). Strengthening this keyword in the description, adding related screenshots, and earning backlinks can push it into the top 20 where install conversion spikes.
- 1Update the app title and short description to include high‑KEI terms: "Secure Notes", "Password Manager", and "Dark Web Monitoring".
- 2Create dedicated feature screenshots and a short video highlighting Secure Notes and Dark Web Monitoring functionalities.
- 3Run A/B tests on the long description to increase keyword density for "secure notes" and "password manager" while preserving readability.
- 4Launch an ASO‑focused user acquisition campaign (e.g., Google App Campaigns) targeting the identified high‑KEI keywords to boost installs and achieve chart ranking.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3085 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): identity theft protection.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Trend Micro ID Protection?
Trend Micro ID Protection has a visibility score of 32 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 19, 2026.
On how many keywords does Trend Micro ID Protection rank?
Trend Micro ID Protection is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Trend Micro ID Protection?
Based on shared keyword rankings, the most frequent competitors of Trend Micro ID Protection are Trend Micro ScamCheck, MySudo - Identity Protection, OmniWatch: Scam Protection Pro. These apps appear next to Trend Micro ID Protection on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Trend Micro ID Protection in on the Google Play?
Trend Micro ID Protection is listed in the Tools category on the Google Play.
How can Trend Micro ID Protection improve its App Store Optimization?
Based on this audit, Trend Micro ID Protection should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Trend Micro ID Protection.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.