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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| trend micro id protection | #1 | Live trend | — |  | |||
| identity theft protection | #8 | Live trend |  |  | |||
| password manager | #34 | Live trend |  |  | |||
| weak password check | #82 | Live trend |  |  | |||
| dark web monitoring | Not ranked | Live trend | — | — | |||
| social media monitoring | Not ranked | Live trend | — | — | |||
| vpn privacy | Not ranked | Live trend | — | — | |||
| data leak alerts | Not ranked | Live trend | — | — | |||
| secure notesOpportunity | Not ranked | Live trend | — | — | |||
| auto-fill passwords | Not ranked | Live trend | — | — |
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Personalized insights generated by our AI
Trend Micro ID Protection has a strong brand presence but suffers from low keyword coverage and no chart visibility, limiting its install potential. Prioritize capturing high‑KEI terms like "secure notes" and boosting category rankings.
The app ranks #1 for its exact brand keyword "trend micro id protection" with traffic 15 and KEI 0.29, ensuring strong brand discoverability. Leverage this position in ad copy and cross‑promotion.
A Quality Score of 78% and a 4.3‑star rating (1,349 reviews) indicate solid user satisfaction and compliance with store guidelines. Maintain current rating by encouraging reviews and promptly addressing issues.
Only 4 of the 10 analyzed keywords are ranked (36% keyword score). High‑potential terms like "secure notes" and "dark web monitoring" are not ranking, reducing search visibility.
Charts Score is 0% and the app is not ranked in the Tools category, indicating low install velocity and discoverability in store charts. This hampers organic growth.
"secure notes" has traffic 44, difficulty 53 and the highest KEI (0.83) among unranked terms. Adding this phrase to the title/short description and showcasing the feature in screenshots can capture a high‑value niche.
The app currently sits at rank 34 for "password manager" (traffic 65, difficulty 89, KEI 0.73). Strengthening this keyword in the description, adding related screenshots, and earning backlinks can push it into the top 20 where install conversion spikes.
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
Trend Micro ID Protection has a visibility score of 32 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 19, 2026.
Trend Micro ID Protection is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Trend Micro ID Protection are Trend Micro ScamCheck, MySudo - Identity Protection, OmniWatch: Scam Protection Pro. These apps appear next to Trend Micro ID Protection on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Trend Micro ID Protection is listed in the Tools category on the Google Play.
Based on this audit, Trend Micro ID Protection should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Trend Micro ID Protection.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
