Dotly - Year & Habit Tracker

The app's brand name "dotly" ranks #6 with a traffic potential of 30 and moderate difficulty (31), showing strong brand recognition. Leverage this by retaining the brand in the title and using it as a seed for related keywords.

Only 1 of 10 target keywords is ranked; high‑traffic terms like "habit tracker" (traffic 57, difficulty 85) and "daily habits" (traffic 68, difficulty 37) are not ranking at all. Expand the keyword list and prioritize low‑to‑moderate difficulty terms to capture more traffic.

The app’s Quality Score is 50%, indicating sub‑optimal screenshots, missing preview video, and lack of localized copy. Improving visual assets can raise conversion rates and indirectly influence ranking.

Keywords such as "progress ring" (traffic 32, difficulty 30) and "visual calendar" (traffic 70, difficulty 40) have favorable difficulty ratios. Incorporate them into the title, subtitle, and keyword field to capture untapped search volume.

The app is not charting in the Productivity category, which hampers organic visibility. Align the primary category precisely, add relevant secondary categories, and encourage early installs to trigger chart placement.