This audit was generated on April 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sleepio | #1 | — |  |     | ||
| sleep diary | #9 |  |  |    | ||
| sleep program | #30 |  |  |   | ||
| sleep improvement | #30 |  |  |  | ||
| fall asleepOpportunity | #55 |  |  |   | ||
| cbt sleepOpportunity | #64 |  |  |      | ||
| sleep therapyOpportunity | #67 |  |  |   | ||
| insomnia helpOpportunity | #88 |  |  |   | ||
| cognitive behavioral therapy sleepOpportunity | #93 |  |  | | ||
| stay asleepOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Meditation: Sleep and Relaxing
Health & Fitness
CBT Cards – CBT Therapy Tools
Health & Fitness
Sleep as Android Unlock
Lifestyle
ASleep - Daily Sleep Tracker
Health & Fitness
Endel: Focus, Relax & Sleep
Health & Fitness
SleepioRx
Medical
RISE: Sleep Tracker
Health & Fitness
SleepAI.com: Sleep Coach
Health & Fitness
Neend: Relax, Sleep, Meditate
Health & Fitness
Sleepa: Relaxing sounds, Sleep
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
Blood Pressure Tracker
AllTrails: Hike, Bike & Run
Flo Ovulation & Period Tracker
Step Tracker Launcher
healow
Step Counter - Pedometer
MyFitnessPal: Calorie Counter
Pilates Workout at Home
Strava: Run, Bike, Walk
BitePal: AI Calorie Counter
FunSteps
Hearapy
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Sleepio has a strong quality score (88%) and dominates its brand keyword, but its overall visibility is low (54/100) due to poor chart presence and several high‑traffic keywords not ranking. Immediate focus should be on keyword expansion and metadata optimization to climb category charts.
The app’s own name "sleepio" ranks #1 with traffic 81 and moderate difficulty (40), showing excellent brand recognition. Maintain this position by keeping the title unchanged and monitoring competitor brand usage.
Charts Score is 0% and the app is not ranked in the Health & Fitness category, limiting organic discovery. This is a major visibility blocker that must be addressed through review acquisition and visual asset upgrades.
Keywords like "stay asleep" (traffic 54) and "cognitive behavioral therapy sleep" (traffic 37) are not ranked, while "insomnia help" (traffic 43) sits at #88. Adding these terms to the short/long description and feature list can capture sizable search volume.
The keyword "sleep diary" already ranks #9 with traffic 69 and difficulty 41. Highlight the diary feature more prominently in the description and screenshots to boost relevance and drive higher conversion.
Competitors ahead (e.g., "Meditation: Sleep and Relaxing" and "CBT Cards") share keywords but rank better for "cbt sleep" and "sleep therapy". Conduct a side‑by‑side keyword gap analysis and incorporate missing long‑tail terms to close the gap.
- 1Incorporate unranked high‑traffic keywords (stay asleep, insomnia help, cognitive behavioral therapy sleep) into the short description, long description, and feature bullet points.
- 2Refresh visual assets: add a short video, highlight the sleep diary and CBT tools in screenshots, and use captions that include target keywords.
- 3Launch a review‑generation campaign (in‑app prompts, email follow‑up) to increase rating volume and push the app into the Health & Fitness category charts.
- 4A/B test two metadata variants—one focused on CBT language, another on sleep tracking—to identify the highest‑converting keyword mix.
- 5Create localized description assets for top‑traffic regions (e.g., US, UK, Canada) and secure backlinks from sleep‑health blogs to strengthen authority for "sleep diary" and related terms.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): sleep diary.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Sleepio?
Sleepio has a visibility score of 54 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 4, 2026.
On how many keywords does Sleepio rank?
Sleepio is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Sleepio?
Based on shared keyword rankings, the most frequent competitors of Sleepio are SleepioRx, Meditation: Sleep and Relaxing, RISE: Sleep Tracker. These apps appear next to Sleepio on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Sleepio in on the Google Play?
Sleepio is listed in the Health & Fitness category on the Google Play.
How can Sleepio improve its App Store Optimization?
Based on this audit, Sleepio should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sleepio.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.