This audit was generated on April 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| shut eye | #48 |  |  |      | ||
| fan soundsOpportunity | #86 |  |  |      | ||
| sleep sounds | Not ranked | — | — |      | ||
| white noise | Not ranked | — | — |   | ||
| rain sounds | Not ranked | — | — |   | ||
| ocean waves | Not ranked | — | — |      | ||
| meditation music | Not ranked | — | — |     | ||
| relaxing sounds | Not ranked | — | — |    | ||
| sleep machineOpportunity | Not ranked | — | — |  | ||
| nature sounds | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
ASleep - Daily Sleep Tracker
Health & Fitness
White Noise
Health & Fitness
Loóna: Bedtime relax & Sleep
Health & Fitness
Fan World: Soccer Sounds 2026
Entertainment
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
Blood Pressure Tracker
healow
AllTrails: Hike, Bike & Run
Step Tracker Launcher
Flo Ovulation & Period Tracker
FunSteps
Pilates Workout at Home
Step Counter - Pedometer
MyFitnessPal: Calorie Counter
BitePal: AI Calorie Counter
Dexcom G7
Strava: Run, Bike, Walk
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Shut Eye has a decent quality score and strong user rating but suffers from extremely low visibility, ranking for only 2 of 10 target keywords and lacking any chart presence. Immediate focus should be on keyword optimization and metadata overhaul to capture high‑traffic search terms.
Only 2 of the top 10 target keywords rank (shut eye #48, fan sounds #86) while high‑traffic terms like "sleep sounds" and "white noise" are not ranked, despite traffic potentials above 70. Incorporate these keywords into the app title, short description, and long description to improve relevance.
Visibility score shows 0% charts score; the app is absent from both global and category charts, limiting organic discovery. Boost installs via a short‑term user‑acquisition push and encourage reviews to trigger chart eligibility.
The app maintains a 4.5‑star rating with 1,251 reviews, contributing to a 75% quality score. Leverage this by adding a "review us" CTA and highlighting the rating in screenshots to improve conversion.
Keywords such as "sleep sounds" (traffic 73, difficulty 79) and "rain sounds" (traffic 67, difficulty 70) have high search volume but no ranking. Add them to the description, feature list, and localized metadata to capture this demand.
The app is not ranked in the Health & Fitness category. Align the app’s primary keyword set with category‑specific terms (e.g., "sleep machine", "relaxing sounds") and ensure the category is correctly selected in the Play Console.
- 1Revise app title to include a high‑traffic keyword (e.g., "Sleep Sounds" or "White Noise").
- 2Rewrite short and long descriptions, placing top keywords within the first 80 characters and using bullet points for features.
- 3Add localized metadata for major markets (English, Spanish, Portuguese) with translated high‑traffic keywords.
- 4Refresh visual assets: create screenshots that showcase the most popular sound categories and embed the 4.5‑star rating badge.
- 5Launch a short‑term install campaign and prompt satisfied users for reviews to push the app into the charts.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3248 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 7/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Shut Eye: Sleep Sounds Machine?
Shut Eye: Sleep Sounds Machine has a visibility score of 7 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 5, 2026.
On how many keywords does Shut Eye: Sleep Sounds Machine rank?
Shut Eye: Sleep Sounds Machine is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Shut Eye: Sleep Sounds Machine?
Based on shared keyword rankings, the most frequent competitors of Shut Eye: Sleep Sounds Machine are ASleep - Daily Sleep Tracker, Loóna: Bedtime relax & Sleep, White Noise. These apps appear next to Shut Eye: Sleep Sounds Machine on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Shut Eye: Sleep Sounds Machine in on the Google Play?
Shut Eye: Sleep Sounds Machine is listed in the Health & Fitness category on the Google Play.
How can Shut Eye: Sleep Sounds Machine improve its App Store Optimization?
Based on this audit, Shut Eye: Sleep Sounds Machine should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Shut Eye: Sleep Sounds Machine.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.