Recycle Better with Casella

Both "casella" and "recycle better" rank #1 with traffic scores of 62 and 32 respectively, showing strong brand recognition. Leverage these top positions in the title and short description to reinforce brand authority.

Only 2 of the top 10 target keywords are ranked; 5 keywords (waste sorting, trash schedule, recycling calendar, waste management, compost guide) are not ranked despite traffic between 25‑55. Expanding the keyword set will capture additional organic searches.

"what to recycle" is already at rank 19 with traffic 34. Optimizing the app description and adding this phrase to the short description can push it into the top 10, increasing visibility for a high‑intent query.

Charts Score is 0%, meaning the app isn’t appearing in top charts for any region or category. This reflects low download volume and hampers discoverability; improving conversion and acquisition is essential.

Competitor Recycle Rush is ahead while sharing only one keyword. Analyzing its high‑ranking terms (e.g., "trash pickup" or "recycling schedule") and incorporating similar but differentiated keywords can steal traffic.

The app isn’t ranked in the Productivity category, limiting exposure to users browsing by category. Adding category‑relevant keywords such as "productivity" and "task reminder" can help achieve a category ranking.