This audit was generated on April 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| casella | #1 | — |  |     | ||
| recycle better | #1 | — |  |    | ||
| what to recycle | #19 |  |  |     | ||
| recycling appOpportunity | #71 |  |  |    | ||
| recycling guideOpportunity | #72 |  |  |    | ||
| recycling calendarOpportunity | #77 |  |  |   | ||
| waste sortingOpportunity | Not ranked | — | — |      | ||
| trash scheduleOpportunity | Not ranked | — | — |    | ||
| waste managementOpportunity | Not ranked | — | — |    | ||
| compost guideOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Recycle Rush
Game Casual
City of Redding Solid Waste
Productivity
Recycle And Learn
Game Arcade
Austin Recycles
Productivity
Casella Connect
Business
Zero Waste Cambridge
Productivity
Betterbin
Education
PlanPop: Shared Calendar App
Productivity
Recycle Right DE
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Microsoft Copilot
Claude by Anthropic
Grok - AI Chat & Video
Microsoft Word: Edit Documents
Google Gemini
PDF Reader - PDF Viewer
Microsoft Excel: Spreadsheets
Adobe Acrobat Reader: Edit PDF
DuckDuckGo, Duck.ai, & VPN
PDF Reader, Editor & Scanner
Google Docs
Gallery
AI Chatbot - Nova
Xfinity
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks #1 for its brand and "recycle better" keywords but overall visibility is low (46/100) with many high‑traffic keywords unranked and no chart presence. Immediate focus should be on expanding keyword coverage and improving conversion signals.
Both "casella" and "recycle better" rank #1 with traffic scores of 62 and 32 respectively, showing strong brand recognition. Leverage these top positions in the title and short description to reinforce brand authority.
Only 2 of the top 10 target keywords are ranked; 5 keywords (waste sorting, trash schedule, recycling calendar, waste management, compost guide) are not ranked despite traffic between 25‑55. Expanding the keyword set will capture additional organic searches.
"what to recycle" is already at rank 19 with traffic 34. Optimizing the app description and adding this phrase to the short description can push it into the top 10, increasing visibility for a high‑intent query.
Charts Score is 0%, meaning the app isn’t appearing in top charts for any region or category. This reflects low download volume and hampers discoverability; improving conversion and acquisition is essential.
Competitor Recycle Rush is ahead while sharing only one keyword. Analyzing its high‑ranking terms (e.g., "trash pickup" or "recycling schedule") and incorporating similar but differentiated keywords can steal traffic.
The app isn’t ranked in the Productivity category, limiting exposure to users browsing by category. Adding category‑relevant keywords such as "productivity" and "task reminder" can help achieve a category ranking.
- 1Add high‑traffic unranked keywords (e.g., waste sorting, trash schedule, recycling calendar) to the title, short description, and long description.
- 2Rewrite the short description to include "what to recycle" and a call‑to‑action for schedule notifications.
- 3Launch a review‑generation campaign (in‑app prompt after successful schedule view) to increase review count and push the rating above 4.0.
- 4Run A/B tests on icon, screenshots, and feature graphic focusing on real‑time schedule and compost guide to improve conversion and chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 275 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Rating needs improvement
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Recycle Better with Casella?
Recycle Better with Casella has a visibility score of 46 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 7, 2026.
On how many keywords does Recycle Better with Casella rank?
Recycle Better with Casella is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Recycle Better with Casella?
Based on shared keyword rankings, the most frequent competitors of Recycle Better with Casella are Casella Connect, Recycle Rush, Zero Waste Cambridge. These apps appear next to Recycle Better with Casella on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Recycle Better with Casella in on the Google Play?
Recycle Better with Casella is listed in the Productivity category on the Google Play.
How can Recycle Better with Casella improve its App Store Optimization?
Based on this audit, Recycle Better with Casella should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Recycle Better with Casella.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.