How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| plutus | #4 | |||||
| blockchain banking | #58 | |||||
| web3 finance | #92 | |||||
| crypto debit card | Not ranked | — | — | |||
| crypto rewards | Not ranked | — | — | |||
| bitcoin cashback | Not ranked | — | — | |||
| crypto cashback | Not ranked | — | — | |||
| crypto visa card | Not ranked | — | — | |||
| crypto loyalty | Not ranked | — | — | |||
| debit card rewards | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Finance chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Plutus has a decent quality score (78%) but suffers from poor visibility (18/100) due to low keyword coverage and no category ranking. Immediate focus should be on expanding and integrating high‑traffic crypto finance keywords to boost rankings.
Only 3 out of 10 analyzed keywords rank (plutus, blockchain banking, web3 finance). High‑traffic terms like "crypto debit card" (traffic 72) and "crypto rewards" (traffic 75) are not ranking, limiting discoverability.
The app is not ranked in the Finance category, preventing it from appearing in category charts where users often browse for banking solutions.
Keywords with traffic >60 and difficulty <45 (e.g., crypto debit card, crypto rewards, bitcoin cashback, crypto cashback, crypto visa card) should be added to metadata. Ranking for these can capture a large share of search volume.
The brand name "plutus" ranks 4th with traffic 66, indicating good brand awareness. Leverage this by pairing the brand with descriptive keywords in the title and short description.
A quality score of 78% shows good user experience. Enhancing screenshots, adding a feature‑focused video, and A/B testing assets can improve conversion rates and lift the visibility score.
Actionable recommendations to improve your visibility
No specific strengths identified
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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