This audit was generated on April 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| plutus | #4 |  |  |    | ||
| blockchain bankingOpportunity | #58 |  |  |      | ||
| web3 financeOpportunity | #92 |  |  |      | ||
| crypto debit cardOpportunity | Not ranked | — | — |      | ||
| crypto rewardsOpportunity | Not ranked | — | — |      | ||
| bitcoin cashbackOpportunity | Not ranked | — | — |      | ||
| crypto cashbackOpportunity | Not ranked | — | — |    | ||
| crypto visa cardOpportunity | Not ranked | — | — |  | ||
| crypto loyaltyOpportunity | Not ranked | — | — |      | ||
| debit card rewardsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Plutus
Business
Blockpit: Taxes & Portfolio
Finance
Uphold: Buy BTC, ETH and 300+
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
TurboTax: File Your Tax Return
OnePay – Mobile Banking
Testerup: Test & Earn Rewards
Kalshi: Trade News & Sports
Capital One Mobile
Intuit Credit Karma
Progressive
Chase Mobile
Google Wallet
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Plutus has a decent quality score (78%) but suffers from poor visibility (18/100) due to low keyword coverage and no category ranking. Immediate focus should be on expanding and integrating high‑traffic crypto finance keywords to boost rankings.
Only 3 out of 10 analyzed keywords rank (plutus, blockchain banking, web3 finance). High‑traffic terms like "crypto debit card" (traffic 72) and "crypto rewards" (traffic 75) are not ranking, limiting discoverability.
The app is not ranked in the Finance category, preventing it from appearing in category charts where users often browse for banking solutions.
Keywords with traffic >60 and difficulty <45 (e.g., crypto debit card, crypto rewards, bitcoin cashback, crypto cashback, crypto visa card) should be added to metadata. Ranking for these can capture a large share of search volume.
The brand name "plutus" ranks 4th with traffic 66, indicating good brand awareness. Leverage this by pairing the brand with descriptive keywords in the title and short description.
A quality score of 78% shows good user experience. Enhancing screenshots, adding a feature‑focused video, and A/B testing assets can improve conversion rates and lift the visibility score.
- 1Perform comprehensive keyword research and add 15‑20 relevant high‑traffic, medium‑difficulty terms (focus on crypto debit card, crypto rewards, bitcoin cashback, etc.).
- 2Rewrite title, short description, and long description to naturally incorporate top priority keywords while keeping the brand name prominent.
- 3Refresh store assets: add localized screenshots and a short demo video that highlight 3% cash back, Visa card, and the upcoming FUEL system; run A/B tests on icon and screenshots.
- 4Implement a review acquisition flow (e.g., in‑app prompt after reward redemption) to raise the rating above 4.4 and increase total reviews beyond 2,000.
- 5Monitor competitor metadata (Plutus, Blockpit, Uphold) monthly and adjust keywords/asset copy to capture any gaps in the competitive set.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Plutus | Bank On Crypto?
Plutus | Bank On Crypto has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 8, 2026.
On how many keywords does Plutus | Bank On Crypto rank?
Plutus | Bank On Crypto is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Plutus | Bank On Crypto?
Based on shared keyword rankings, the most frequent competitors of Plutus | Bank On Crypto are Plutus, Plutus Plus, Blockpit: Taxes & Portfolio. These apps appear next to Plutus | Bank On Crypto on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Plutus | Bank On Crypto in on the Google Play?
Plutus | Bank On Crypto is listed in the Finance category on the Google Play.
How can Plutus | Bank On Crypto improve its App Store Optimization?
Based on this audit, Plutus | Bank On Crypto should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Plutus | Bank On Crypto.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.