This audit was generated on April 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zen word search | #4 |  |  |    | ||
| word hike | #26 |  | |      | ||
| word crush | #30 | |  |      | ||
| daily word searchOpportunity | #59 |  |  |      | ||
| word search | #61 |  |  |    | ||
| relaxing word gamesOpportunity | #61 |  |  |    | ||
| word games | #74 |  |  |   | ||
| word puzzle | #97 |  |  |  | ||
| crossword puzzles | Not ranked | — | — |    | ||
| offline word gamesOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Word Search Zen
Game Word
Boggle With Friends: Word Game
Game Word
Word Farm Cross
Game Word
Colorwood Words - Cryptogram
Game Word
CodyCross: Crossword Puzzles
Game Word
Zen Words
Game Word
Dice Words - Fun Word Game
Game Word
Word Salad: a daily puzzle
Game Word
Word Tangle
Game Word
Word Search Journey: Find Word
Game Word
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Word chart position
Solitaire Associations Journey
Zen Word® - Relax Puzzle Game
PlaySimple Cryptogram
Word Search - Word Puzzle Game
Word Search Explorer
Word Connect Association
Crossword Go!
Associations - Colorwood Game
Word Solitaire Now!
Wordscapes: Word puzzle game
Crossword Master - Word Puzzle
Wordle!
NYT Games: Wordle & Crossword
Hangman Words:Two Player Games
Word Sort Fun!
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Zen Word Search has excellent quality and a strong rating, but its overall visibility is low due to poor keyword rankings and no chart presence. Immediate focus should be on boosting rankings for high‑traffic keywords and improving store assets to drive installs.
The app scores 100% on quality, indicating good stability, low crash rates, and a 4.9 rating from 2,070 reviews, which can be leveraged to improve conversion rates.
Only 8 of the top 10 target keywords rank, with core terms like "word search" (rank 61) and "word puzzle" (rank 97) far from the top 10 despite high traffic (86–87). This drags the overall visibility score to 39/100.
Charts score is 0% – the app is not appearing in any global or category rankings, limiting organic discoverability and install velocity.
Keywords such as "crossword puzzles" (traffic 79) and "offline word games" (traffic 85) are not ranked. Adding these terms to the title, short description, and long description can capture untapped search volume.
The current description repeats brand terms but lacks LSI keywords. Re‑write the short and long descriptions to naturally include top‑traffic keywords (e.g., word search, word puzzle, crossword) and highlight unique features like "5,000+ puzzles" to boost relevance and conversion.
Refresh screenshots and the feature graphic with keyword‑rich overlays and clear gameplay shots. Run A/B tests on title length and icon to identify combos that increase install conversion, helping lift chart rankings.
- 1Add "Word Search" and "Word Puzzle" to the app title and short description while keeping the brand name.
- 2Rewrite the long description to include high‑traffic keywords (crossword puzzles, offline word games, word crush, word hike) and emphasize the 5,000+ puzzles and daily challenges.
- 3Launch a short‑term install campaign (e.g., incentivized installs, cross‑promo) to boost download velocity and push the app onto the charts.
- 4Update screenshots and feature graphic with keyword‑focused text overlays and run A/B testing to improve conversion rates.
- 5Encourage satisfied users to leave reviews and add 5‑star ratings to maintain the 4.9 rating, which supports higher rankings.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2614 characters, providing good keyword density and information for users.
Strong visual presence
32 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Zen Word Search - Word Puzzle?
Zen Word Search - Word Puzzle has a visibility score of 39 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 6, 2026.
On how many keywords does Zen Word Search - Word Puzzle rank?
Zen Word Search - Word Puzzle is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Zen Word Search - Word Puzzle?
Based on shared keyword rankings, the most frequent competitors of Zen Word Search - Word Puzzle are Word Search Zen, Zen Words, Boggle With Friends: Word Game. These apps appear next to Zen Word Search - Word Puzzle on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Zen Word Search - Word Puzzle in on the Google Play?
Zen Word Search - Word Puzzle is listed in the Game Word category on the Google Play.
How can Zen Word Search - Word Puzzle improve its App Store Optimization?
Based on this audit, Zen Word Search - Word Puzzle should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Zen Word Search - Word Puzzle.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.