This audit was generated on April 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| 21 words | #1 | — |  |     | ||
| word unscramblerOpportunity | #58 |  |  |      | ||
| word scrambleOpportunity | Not ranked | — | — |      | ||
| unscramble lettersOpportunity | Not ranked | — | — |  | ||
| daily word puzzleOpportunity | Not ranked | — | — |      | ||
| word jumbleOpportunity | Not ranked | — | — |     | ||
| anagram gameOpportunity | Not ranked | — | — |      | ||
| 30 second wordOpportunity | Not ranked | — | — |      | ||
| vocabulary builder | Not ranked | — | — |      | ||
| brain training wordOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Wordscapes In Bloom
Game Word
21 Letters
Game Word
Word Cross
Game Word
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Word chart position
Solitaire Associations Journey
Zen Word® - Relax Puzzle Game
PlaySimple Cryptogram
Word Search Explorer
Word Search - Word Puzzle Game
Word Connect Association
Crossword Go!
Word Solitaire Now!
Associations - Colorwood Game
Wordscapes: Word puzzle game
Wordle!
Crossword Master - Word Puzzle
NYT Games: Wordle & Crossword
Hangman Words:Two Player Games
Word Sort Fun!
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app’s visibility score is low (23/100) mainly due to weak keyword coverage and lack of chart rankings, despite a decent quality score (63%). Immediate focus should be on expanding and optimizing keyword usage and improving conversion assets to boost organic discoverability.
Only 2 of the 10 target keywords rank ("21 words" at #1 and "word unscrambler" at #58). All high‑traffic terms like "word scramble" (traffic 78) and "unscramble letters" (traffic 62) are not ranked, limiting discoverability.
Five keywords with traffic >60 (word scramble, unscramble letters, daily word puzzle, word jumble, anagram game) have difficulty scores between 37‑57, which are attainable with better on‑page optimization. Adding them to title, short description, and body can capture sizable search volume.
The brand term "21 words" already ranks #1 with 74 traffic, proving the app name has strong recall. Leverage this by keeping the brand front‑and‑center while appending relevant descriptors.
With only 86 reviews and a 4.2 rating, the app lacks social proof, which can depress conversion and quality score. Competitors typically have hundreds of reviews and higher average ratings.
The Quality Score is 63%, indicating room for improvement in screenshots, video, and icon. High‑impact, localized screenshots and a short gameplay video can increase install conversion and overall quality ranking.
- 1Revise the app title to include a high‑traffic keyword (e.g., "21 Words – Word Scramble Puzzle").
- 2Add the top five untapped keywords (word scramble, unscramble letters, daily word puzzle, word jumble, anagram game) naturally throughout the short description and the first 400 characters of the full description.
- 3Rewrite the full description with bullet points highlighting daily challenges, 30‑second timer, vocabulary building, and include the new keywords at least three times each.
- 4Create and upload new localized screenshots and a 15‑second gameplay video that showcase the 30‑second timer and daily word progression.
- 5Implement an in‑app review prompt after a successful level and run a small incentive (e.g., extra hints) to boost review count and rating.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3839 characters, providing good keyword density and information for users.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of 21 Words - Scrambled Word Game?
21 Words - Scrambled Word Game has a visibility score of 23 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 7, 2026.
On how many keywords does 21 Words - Scrambled Word Game rank?
21 Words - Scrambled Word Game is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of 21 Words - Scrambled Word Game?
Based on shared keyword rankings, the most frequent competitors of 21 Words - Scrambled Word Game are 21 Letters, Wordscapes In Bloom, Word Cross. These apps appear next to 21 Words - Scrambled Word Game on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is 21 Words - Scrambled Word Game in on the Google Play?
21 Words - Scrambled Word Game is listed in the Game Word category on the Google Play.
How can 21 Words - Scrambled Word Game improve its App Store Optimization?
Based on this audit, 21 Words - Scrambled Word Game should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to 21 Words - Scrambled Word Game.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.