This audit was generated on April 7, 2026
The data may no longer be up to date.
This audit was generated on April 7, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| 21 words | #1 | — |  |     | ||
| word unscrambler | #58 |  |  |      | ||
| word scramble | Not ranked | — | — |      | ||
| unscramble letters | Not ranked | — | — |  | ||
| daily word puzzle | Not ranked | — | — |      | ||
| word jumble | Not ranked | — | — |     | ||
| anagram game | Not ranked | — | — |      | ||
| 30 second word | Not ranked | — | — |      | ||
| vocabulary builder | Not ranked | — | — |      | ||
| brain training word | Not ranked | — | — |      |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app’s visibility score is low (23/100) mainly due to weak keyword coverage and lack of chart rankings, despite a decent quality score (63%). Immediate focus should be on expanding and optimizing keyword usage and improving conversion assets to boost organic discoverability.
Only 2 of the 10 target keywords rank ("21 words" at #1 and "word unscrambler" at #58). All high‑traffic terms like "word scramble" (traffic 78) and "unscramble letters" (traffic 62) are not ranked, limiting discoverability.
Five keywords with traffic >60 (word scramble, unscramble letters, daily word puzzle, word jumble, anagram game) have difficulty scores between 37‑57, which are attainable with better on‑page optimization. Adding them to title, short description, and body can capture sizable search volume.
The brand term "21 words" already ranks #1 with 74 traffic, proving the app name has strong recall. Leverage this by keeping the brand front‑and‑center while appending relevant descriptors.
With only 86 reviews and a 4.2 rating, the app lacks social proof, which can depress conversion and quality score. Competitors typically have hundreds of reviews and higher average ratings.
The Quality Score is 63%, indicating room for improvement in screenshots, video, and icon. High‑impact, localized screenshots and a short gameplay video can increase install conversion and overall quality ranking.
Actionable recommendations to improve your visibility
Your description is 3839 characters, providing good keyword density and information for users.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
21 Words - Scrambled Word Game has a visibility score of 23 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 7, 2026.
21 Words - Scrambled Word Game is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of 21 Words - Scrambled Word Game are 21 Letters, Wordscapes In Bloom, Word Cross. These apps appear next to 21 Words - Scrambled Word Game on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
21 Words - Scrambled Word Game is listed in the Game Word category on the Google Play.
Based on this audit, 21 Words - Scrambled Word Game should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to 21 Words - Scrambled Word Game.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US