This audit was generated on March 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| duly | #3 |  |  |    | ||
| recurring expenses | #3 |  |  |   | ||
| subscription trackerOpportunity | Not ranked | — | — |     | ||
| bill reminderOpportunity | Not ranked | — | — |      | ||
| subscription managerOpportunity | Not ranked | — | — |   | ||
| recurring paymentsOpportunity | Not ranked | — | — |   | ||
| bill trackerOpportunity | Not ranked | — | — |  | ||
| expense trackerOpportunity | Not ranked | — | — |      | ||
| monthly billsOpportunity | Not ranked | — | — |   | ||
| subscription organizerOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
MyChart
Medical
Bobby - Track subscriptions
Finance
Trinity Health MyChart
Medical
Settle Up - Group Expenses
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Venmo
PayPal - Pay, Send, Save
Capital One Mobile
Intuit Credit Karma
Kalshi: Trade News & Sports
Chime – Mobile Banking
TurboTax: File Your Tax Return
OnePay – Mobile Banking
Klarna: Smarter everyday money
Chase Mobile®: Bank & Invest
Progressive
Fidelity Investments
Rocket Money - Bills & Budgets
SoFi: Bank, Invest & Crypto
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Duly ranks well for its brand and core term “recurring expenses” but suffers from a low rating, missing reviews, and a 50% quality score, keeping it off the charts. Immediate focus should be on metadata optimization and conversion improvements to capture high‑traffic keywords and boost credibility.
The brand term "duly" is already ranking #3 with a traffic potential of 56 and moderate difficulty (34), indicating solid brand recognition. Leverage this by keeping the brand in the title and reinforcing it in the subtitle.
The app holds a 1.0 rating with zero reviews, which dramatically reduces conversion and contributes to the 50% quality score. Implement timely in‑app review prompts after successful reminders and respond to any feedback to quickly lift the average rating.
A 50% quality score suggests missing or low‑quality assets (screenshots, video, full description). The current description truncates mid‑sentence, harming keyword density and user confidence. Refresh the store listing with complete, keyword‑rich copy and at least 5 high‑resolution screenshots plus a short demo video.
Keywords like "bill reminder" (traffic 61), "subscription manager" (traffic 67), and "expense tracker" (traffic 71) are not ranked but have strong demand. Add these terms to the 100‑character keyword field and sprinkle them naturally in the subtitle and description to capture their search volume.
The app currently has 0% chart score (no global or category ranking). Boosting downloads through ASO‑driven campaigns, referral incentives, or limited‑time promotions can push the app into the Finance charts, creating a virtuous loop of organic visibility.
- 1Revise title to "Duly – Subscription Tracker" and subtitle to include a high‑traffic term like "Bill Reminder".
- 2Update keyword list: add bill reminder, subscription manager, expense tracker, recurring payments, monthly bills (stay within 100 characters).
- 3Create a complete, keyword‑rich description (≥ 2000 characters) and add a short demo video plus 5 polished screenshots.
- 4Implement an in‑app rating prompt after a successful reminder and monitor reviews to raise the average rating above 4.0.
- 5Launch a short‑term acquisition push (e.g., App Store Search Ads or social referral program) to generate initial downloads and enter the Finance category charts.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Good visibility score
Score of 63/100 indicates solid app store presence.
Rating needs improvement
A 1.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Duly: Recurring Expenses?
Duly: Recurring Expenses has a visibility score of 63 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 30, 2026.
On how many keywords does Duly: Recurring Expenses rank?
Duly: Recurring Expenses is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Duly: Recurring Expenses?
Based on shared keyword rankings, the most frequent competitors of Duly: Recurring Expenses are MyChart, Trinity Health MyChart, Bobby - Track subscriptions. These apps appear next to Duly: Recurring Expenses on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Duly: Recurring Expenses in on the Apple App Store?
Duly: Recurring Expenses is listed in the Finance category on the Apple App Store.
How can Duly: Recurring Expenses improve its App Store Optimization?
Based on this audit, Duly: Recurring Expenses should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Duly: Recurring Expenses.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.