This audit was generated on April 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| switchly | #1 | — |  |     | ||
| app blocker | Not ranked | — | — |      | ||
| focus appOpportunity | Not ranked | — | — |     | ||
| block appsOpportunity | Not ranked | — | — |    | ||
| nfc automationOpportunity | Not ranked | — | — |      | ||
| productivityOpportunity | Not ranked | — | — |      | ||
| distraction blockerOpportunity | Not ranked | — | — |  | ||
| study focusOpportunity | Not ranked | — | — |   | ||
| digital wellbeingOpportunity | Not ranked | — | — |     | ||
| focus modeOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Switchly Lite
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Switchly boasts a perfect quality score and a #1 ranking for its brand term, but its overall visibility is low due to poor keyword coverage and lack of chart presence. Immediate focus should be on expanding and optimizing keyword usage to capture high‑traffic terms.
The app’s own name "switchly" ranks #1 with traffic 78 and moderate difficulty (32), securing top‑of‑search visibility for brand searches.
Quality score is 100% and the app holds a 4.6 rating from 62 reviews, indicating strong user satisfaction that can boost conversion once visibility improves.
9 out of 10 high‑traffic keywords (e.g., "productivity" traffic 93, diff 41; "digital wellbeing" traffic 77, diff 40) are not ranked, limiting discoverability.
The app does not appear in any global or category charts, contributing to the low visibility score (20/100) and limiting organic growth.
Integrate top‑performing, low‑to‑moderate difficulty keywords (e.g., "app blocker" diff 65, "focus mode" diff 35) into the title, short description, and long description to capture additional search traffic.
Switchly Lite shares only one keyword; by targeting the remaining high‑traffic terms, Switchly can dominate the niche and potentially pull users from the lite version.
- 1Add primary keywords (e.g., "App Blocker", "Focus Mode", "Productivity") to the app title and short description, staying within character limits.
- 2Rewrite the long description to naturally include high‑traffic keywords such as "digital wellbeing", "study focus", and "distraction blocker" with clear feature bullet points.
- 3Create and test new screenshots/video that highlight NFC automation and profile switching to improve conversion and aid chart ranking.
- 4Launch a localized keyword strategy for top markets (e.g., English‑US, English‑UK, Spanish) using translated high‑traffic terms.
- 5Run a review‑generation campaign (in‑app prompt after successful block) to increase the number of reviews beyond 62, boosting credibility.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2100 characters, providing good keyword density and information for users.
Strong visual presence
19 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Switchly?
Switchly has a visibility score of 20 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 2, 2026.
On how many keywords does Switchly rank?
Switchly is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Switchly?
Based on shared keyword rankings, the most frequent competitors of Switchly are Switchly Lite. These apps appear next to Switchly on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Switchly in on the Google Play?
Switchly is listed in the Productivity category on the Google Play.
How can Switchly improve its App Store Optimization?
Based on this audit, Switchly should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Switchly.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.