This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| scenic launcher | #1 | — |  |     | ||
| custom app iconsOpportunity | Not ranked | — | — |      | ||
| icon changer | Not ranked | — | — | | ||
| customize home screenOpportunity | Not ranked | — | — |     | ||
| app icon makerOpportunity | Not ranked | — | — |   | ||
| custom launcherOpportunity | Not ranked | — | — |   | ||
| icon themesOpportunity | Not ranked | — | — |     | ||
| home screen widgetsOpportunity | Not ranked | — | — |     | ||
| custom widgetsOpportunity | Not ranked | — | — |     | ||
| icon pack creatorOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Niagara Launcher ‧ Home Screen
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Easy Homescreen
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Big Keyboard: Easy Homescreen
Candy Race Launcher
Themepack - App Icons, Widgets
iControl: Easy Widgets Themes
Make Money: Play to Earn Cash
Pillow Chase Home App
Messenger Chat Home
Control Widget: Theme & Panels
Music ringtones for android
Facemoji AI Emoji Keyboard
Cute Keyboard: Sounds & Emojis
Emoji Font Keyboard & Themes
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Scenic Launcher has an excellent primary keyword rank ("scenic launcher" #1) but suffers from poor overall visibility due to missing rankings for high‑traffic keywords, zero user reviews, and mediocre listing assets, resulting in a 14/100 visibility score.
The app already ranks #1 for the exact match keyword "scenic launcher" with a decent traffic value (39) and moderate difficulty (36), giving a solid foundation to build upon.
9 of the 10 target keywords (e.g., "custom app icons", "icon changer", "customize home screen") are not ranked despite traffic scores ranging from 40‑59 and difficulty levels below 65, indicating missed discovery opportunities.
The app shows a 0.0 rating with no reviews, which heavily penalizes the Quality Score and discourages new installs; Google Play favors apps with social proof.
Quality Score is only 50%, suggesting that screenshots, video, and icon may be under‑optimized; compelling visuals are essential for a personalization launcher.
Integrate the top 5 unranked high‑traffic keywords into the app title (if allowed), short description, and subtitle; also sprinkle them naturally throughout the full description to improve relevance without keyword stuffing.
Niagara Launcher is a direct competitor but only shares one keyword. Highlight unique features such as custom clock widgets and media player widgets in the description and visual assets to capture users searching for "custom widgets" and "icon pack creator".
- 1Revise the title and short description to include high‑traffic keywords like "custom app icons" and "icon changer" while keeping the primary brand name.
- 2Rewrite the full description (500+ chars) to naturally embed all 10 target keywords, emphasizing unique features (custom widgets, clock widget, media controls).
- 3Create 5 high‑resolution screenshots and a 15‑second preview video showcasing icon customization, widget creation, and the seamless launcher UI.
- 4Launch a pre‑install or incentive campaign to acquire at least 50 genuine user reviews within the first month.
- 5A/B test different subtitle variants and monitor keyword ranking shifts weekly.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Scenic: Custom Home Screen?
Scenic: Custom Home Screen has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Scenic: Custom Home Screen rank?
Scenic: Custom Home Screen is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Scenic: Custom Home Screen?
Based on shared keyword rankings, the most frequent competitors of Scenic: Custom Home Screen are Niagara Launcher ‧ Home Screen. These apps appear next to Scenic: Custom Home Screen on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Scenic: Custom Home Screen in on the Google Play?
Scenic: Custom Home Screen is listed in the Personalization category on the Google Play.
How can Scenic: Custom Home Screen improve its App Store Optimization?
Based on this audit, Scenic: Custom Home Screen should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Scenic: Custom Home Screen.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.