This audit was generated on April 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| smartfin | #2 |  |  |    | ||
| expense tracker | Not ranked | — | — |      | ||
| budget plannerOpportunity | Not ranked | — | — |    | ||
| spending trackerOpportunity | Not ranked | — | — |  | ||
| money manager | Not ranked | — | — |     | ||
| finance trackerOpportunity | Not ranked | — | — |  | ||
| expense manager | Not ranked | — | — |   | ||
| budget tracker | Not ranked | — | — | | ||
| personal financeOpportunity | Not ranked | — | — |   | ||
| expense budget | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
SmartFin - App
Finance
Smartfin
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Chime – Mobile Banking
Venmo
TurboTax: File Your Tax Return
OnePay – Mobile Banking
Capital One Mobile
Intuit Credit Karma
Kalshi: Trade News & Sports
Testerup: Test & Earn Rewards
Progressive
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SmartFin ranks only for its brand name (position 2) and has a very low visibility score (14/100). The primary priority is to boost keyword rankings and acquire user reviews to improve both the Keywords and Quality scores.
The app already ranks #2 for the keyword "smartfin" with traffic potential of 48 and low difficulty (35), showing that the brand name has recognition. Leverage this by keeping the brand at the start of the title while adding high‑traffic keywords.
Only 1 out of 10 target keywords is ranked. High‑traffic keywords like "expense tracker" (traffic 80, difficulty 67) and "budget planner" (traffic 74, difficulty 59) are not captured, causing the Keywords Score to drop to 15%. This limits discoverability.
The app has no ratings or reviews, which hurts the Quality Score (50%) and trust signals for new users. Absence of social proof also impacts ranking algorithms on Google Play.
Keywords such as "personal finance" (traffic 68, difficulty 34) and "finance tracker" (traffic 74, difficulty 38) have moderate difficulty and high search volume. Incorporating them in the title, short description, and long description can quickly improve rankings.
A Quality Score of 50% indicates weak visual assets and metadata. Adding high‑resolution screenshots, a short promo video, and an optimized icon can raise the Quality Score and improve conversion rates.
- 1Revise title to include top keywords (e.g., "SmartFin Expense Tracker & Budget Planner").
- 2Update short and long descriptions with target keywords (expense tracker, budget planner, personal finance) while keeping natural readability.
- 3Add a localized keyword list in the Play Console for high‑traffic terms and monitor performance weekly.
- 4Implement an in‑app prompt to solicit 4‑5 star reviews, aiming for at least 50 reviews within 30 days.
- 5Refresh visual assets: new icon, 5 high‑resolution screenshots, and a 15‑second gameplay video highlighting offline use and insights.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1540 characters, providing good keyword density and information for users.
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SmartFin: Expense Tracker Pro?
SmartFin: Expense Tracker Pro has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 2, 2026.
On how many keywords does SmartFin: Expense Tracker Pro rank?
SmartFin: Expense Tracker Pro is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SmartFin: Expense Tracker Pro?
Based on shared keyword rankings, the most frequent competitors of SmartFin: Expense Tracker Pro are SmartFin - App, Smartfin. These apps appear next to SmartFin: Expense Tracker Pro on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SmartFin: Expense Tracker Pro in on the Google Play?
SmartFin: Expense Tracker Pro is listed in the Finance category on the Google Play.
How can SmartFin: Expense Tracker Pro improve its App Store Optimization?
Based on this audit, SmartFin: Expense Tracker Pro should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SmartFin: Expense Tracker Pro.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.