This audit was generated on April 1, 2026
The data may no longer be up to date.
This audit was generated on April 1, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| key launcher | #1 | — |  |     | ||
| t9 keypad | #44 |  |  |      | ||
| t9 launcher | Not ranked | — | — |    | ||
| minimalist launcher | Not ranked | — | — |      | ||
| app search | Not ranked | — | — |      | ||
| smart launcher | Not ranked | — | — |      | ||
| android launcher | Not ranked | — | — |  | ||
| simple launcher | Not ranked | — | — |     | ||
| launcher with music player | Not ranked | — | — |      | ||
| customizable launcher | Not ranked | — | — |  |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Key Launcher has a solid foundation with its brand keyword ranking #1, but overall ASO performance is weak, scoring only 28/100. Immediate focus should be on expanding keyword coverage, building social proof, and optimizing store assets to climb the charts.
The exact‑match keyword "key launcher" ranks #1 with a traffic potential of 69 and a moderate difficulty (43), giving the app immediate discoverability for brand‑specific searches.
The "t9 keypad" keyword, a core differentiator, already appears at rank 44 with a traffic score of 69 and low difficulty (37), indicating an easy win if further optimized.
Only 2 of the top 10 target keywords are ranked (33% Keywords Score). High‑traffic terms like "android launcher" (traffic 73, difficulty 42) and "minimalist launcher" (traffic 62, difficulty 66) are not indexed, severely restricting visibility.
The app has no user ratings or reviews, dragging the Quality Score to 50% and discouraging potential installs. Social proof is critical for conversion on Google Play.
The first 500 characters lack many high‑traffic keywords. Re‑write the short description and the first 150‑250 characters of the full description to include "android launcher", "minimalist launcher", "customizable launcher" and "smart launcher" while maintaining readability.
Actionable recommendations to improve your visibility
Your description is 2934 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Score of 28/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Key Launcher has a visibility score of 28 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 1, 2026.
Key Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Key Launcher are Total Launcher Key, Yandex Keyboard, Smart Keyboard Trial. These apps appear next to Key Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Key Launcher is listed in the Personalization category on the Google Play.
Based on this audit, Key Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Key Launcher.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US