This audit was generated on April 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| key launcher | #1 | — |  |     | ||
| t9 keypad | #44 |  |  |      | ||
| t9 launcherOpportunity | Not ranked | — | — |    | ||
| minimalist launcher | Not ranked | — | — |      | ||
| app searchOpportunity | Not ranked | — | — |      | ||
| smart launcherOpportunity | Not ranked | — | — |      | ||
| android launcherOpportunity | Not ranked | — | — |  | ||
| simple launcherOpportunity | Not ranked | — | — |     | ||
| launcher with music playerOpportunity | Not ranked | — | — |      | ||
| customizable launcherOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Yandex Keyboard
Tools
Total Launcher Key
Personalization
Smart Keyboard Trial
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Easy Homescreen
Easy Mail - Email Launcher
Big Keyboard: Easy Homescreen
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Zedge™ Wallpapers & Ringtones
Themepack - App Icons, Widgets
Live Wallpapers - VibeWalls
Pillow Chase Home App
Funny Smile Live Wallpaper
Colliz - DIY Wallpaper Craft
Music ringtones for android
Yoga Flex Home App
Make Money: Play & Earn Cash
Facemoji AI Emoji Keyboard
Emoji Font Keyboard & Themes
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Key Launcher has a solid foundation with its brand keyword ranking #1, but overall ASO performance is weak, scoring only 28/100. Immediate focus should be on expanding keyword coverage, building social proof, and optimizing store assets to climb the charts.
The exact‑match keyword "key launcher" ranks #1 with a traffic potential of 69 and a moderate difficulty (43), giving the app immediate discoverability for brand‑specific searches.
The "t9 keypad" keyword, a core differentiator, already appears at rank 44 with a traffic score of 69 and low difficulty (37), indicating an easy win if further optimized.
Only 2 of the top 10 target keywords are ranked (33% Keywords Score). High‑traffic terms like "android launcher" (traffic 73, difficulty 42) and "minimalist launcher" (traffic 62, difficulty 66) are not indexed, severely restricting visibility.
The app has no user ratings or reviews, dragging the Quality Score to 50% and discouraging potential installs. Social proof is critical for conversion on Google Play.
The first 500 characters lack many high‑traffic keywords. Re‑write the short description and the first 150‑250 characters of the full description to include "android launcher", "minimalist launcher", "customizable launcher" and "smart launcher" while maintaining readability.
- 1Add the top‑traffic, medium‑difficulty keywords (e.g., "android launcher", "minimalist launcher", "customizable launcher") to the title, short description, and backend keyword list.
- 2Rewrite the full description to embed at least 5 high‑value keywords within the first 250 characters, using natural language and bullet points.
- 3Implement an in‑app prompt or incentive to collect the first 20‑30 user reviews and encourage 4‑5 star ratings.
- 4Refresh visual assets: create high‑resolution screenshots highlighting the T9 search and music player, and add a short demo video to improve conversion.
- 5Monitor competitor "Total Launcher Key" and "Yandex Keyboard" for keyword gaps; target any shared keywords where they rank higher with localized copy and A/B testing.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2934 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 28/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Key Launcher?
Key Launcher has a visibility score of 28 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 1, 2026.
On how many keywords does Key Launcher rank?
Key Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Key Launcher?
Based on shared keyword rankings, the most frequent competitors of Key Launcher are Total Launcher Key, Yandex Keyboard, Smart Keyboard Trial. These apps appear next to Key Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Key Launcher in on the Google Play?
Key Launcher is listed in the Personalization category on the Google Play.
How can Key Launcher improve its App Store Optimization?
Based on this audit, Key Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Key Launcher.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.