How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| key launcher | #1 | — | ||||
| t9 keypad | #44 | |||||
| t9 launcher | Not ranked | — | — | |||
| minimalist launcher | Not ranked | — | — | |||
| app search | Not ranked | — | — | |||
| smart launcher | Not ranked | — | — | |||
| android launcher | Not ranked | — | — | |||
| simple launcher | Not ranked | — | — | |||
| launcher with music player | Not ranked | — | — | |||
| customizable launcher | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Key Launcher has a solid foundation with its brand keyword ranking #1, but overall ASO performance is weak, scoring only 28/100. Immediate focus should be on expanding keyword coverage, building social proof, and optimizing store assets to climb the charts.
The exact‑match keyword "key launcher" ranks #1 with a traffic potential of 69 and a moderate difficulty (43), giving the app immediate discoverability for brand‑specific searches.
The "t9 keypad" keyword, a core differentiator, already appears at rank 44 with a traffic score of 69 and low difficulty (37), indicating an easy win if further optimized.
Only 2 of the top 10 target keywords are ranked (33% Keywords Score). High‑traffic terms like "android launcher" (traffic 73, difficulty 42) and "minimalist launcher" (traffic 62, difficulty 66) are not indexed, severely restricting visibility.
The app has no user ratings or reviews, dragging the Quality Score to 50% and discouraging potential installs. Social proof is critical for conversion on Google Play.
The first 500 characters lack many high‑traffic keywords. Re‑write the short description and the first 150‑250 characters of the full description to include "android launcher", "minimalist launcher", "customizable launcher" and "smart launcher" while maintaining readability.
Actionable recommendations to improve your visibility
Your description is 2934 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Score of 28/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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