SplitPlay by MadeSteady

The app’s own name "splitplay" ranks #1 with a traffic potential of 44 and a low difficulty of 26, providing a reliable entry point for organic discovery. Leverage this by reinforcing the brand in the title and icon.

A 50% quality score suggests the app meets basic technical standards (e.g., crash‑free, load time). Maintaining this baseline while improving other areas will keep the app eligible for algorithmic boosts.

No user reviews or ratings are recorded, heavily penalizing the quality score and trust factor. Implement in‑app prompts after a successful RSVP or cost‑split to collect genuine 5‑star reviews.

Only 3 of the top 10 target keywords are ranked, with "split sports costs" at #36 and "sports payment split" at #44 despite traffic scores above 40. The remaining high‑traffic terms (e.g., "group sports organizer", "team sports app") are not ranked at all.

Integrate top‑traffic keywords such as "group sports organizer" and "team sports app" into the app title, short description, and feature list while keeping language natural. A/B‑test variations to boost rankings for these terms and capture the combined traffic of ~250 searches per month.