This audit was generated on April 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| splitplay | #1 | — |  |     | ||
| split sports costs | #36 |  |  |      | ||
| sports payment split | #44 |  | |     | ||
| group sports organizerOpportunity | Not ranked | — | — |      | ||
| team sports appOpportunity | Not ranked | — | — |     | ||
| sports schedulingOpportunity | Not ranked | — | — |    | ||
| rsvp sportsOpportunity | Not ranked | — | — |     | ||
| badminton groupOpportunity | Not ranked | — | — |      | ||
| basketball organizerOpportunity | Not ranked | — | — |      | ||
| football team managerOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
NewsBreak: Local News & Alerts
News & Magazines
iHeart: Music, Radio, Podcasts
Music & Audio
Split Screen Launcher
Productivity
Splits, Spagat in 30 Days
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Sports chart position
MLB
MLB Ballpark
GameChanger
Fanatics Sportsbook & Casino
ESPN
bet365 - Sportsbook & Casino
NCAA March Madness Live
FanDuel Sportsbook & Casino
Da Fit
DraftKings Sportsbook & Casino
onX Hunt: Offline Hunting Maps
PrizePicks - Sports Picks
TCG Card Scanner TCG Collector
sportsYou
Fanatics: Shop NFL, NBA & MLB
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SplitPlay has a solid brand presence with its name ranking #1, but overall visibility is low (25/100) due to poor keyword coverage, zero user reviews, and no chart presence. Immediate focus should be on expanding keyword rankings and building social proof.
The app’s own name "splitplay" ranks #1 with a traffic potential of 44 and a low difficulty of 26, providing a reliable entry point for organic discovery. Leverage this by reinforcing the brand in the title and icon.
A 50% quality score suggests the app meets basic technical standards (e.g., crash‑free, load time). Maintaining this baseline while improving other areas will keep the app eligible for algorithmic boosts.
No user reviews or ratings are recorded, heavily penalizing the quality score and trust factor. Implement in‑app prompts after a successful RSVP or cost‑split to collect genuine 5‑star reviews.
Only 3 of the top 10 target keywords are ranked, with "split sports costs" at #36 and "sports payment split" at #44 despite traffic scores above 40. The remaining high‑traffic terms (e.g., "group sports organizer", "team sports app") are not ranked at all.
Integrate top‑traffic keywords such as "group sports organizer" and "team sports app" into the app title, short description, and feature list while keeping language natural. A/B‑test variations to boost rankings for these terms and capture the combined traffic of ~250 searches per month.
- 1Rename the app to include a primary keyword (e.g., "SplitPlay – Group Sports Organizer").
- 2Rewrite the short description to embed 3–4 high‑traffic keywords naturally.
- 3Add an in‑app review prompt after users complete a game schedule or cost split, targeting a 5‑star conversion rate of >30%.
- 4Refresh screenshots and add a short demo video that highlight scheduling, RSVP, and cost‑splitting features with sports‑themed visuals.
- 5Run localized ASO experiments for top markets, focusing on keyword density and A/B testing of title variations.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 25/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SplitPlay by MadeSteady?
SplitPlay by MadeSteady has a visibility score of 25 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 4, 2026.
On how many keywords does SplitPlay by MadeSteady rank?
SplitPlay by MadeSteady is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SplitPlay by MadeSteady?
Based on shared keyword rankings, the most frequent competitors of SplitPlay by MadeSteady are Split Screen Launcher, NewsBreak: Local News & Alerts, Splits, Spagat in 30 Days. These apps appear next to SplitPlay by MadeSteady on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SplitPlay by MadeSteady in on the Google Play?
SplitPlay by MadeSteady is listed in the Sports category on the Google Play.
How can SplitPlay by MadeSteady improve its App Store Optimization?
Based on this audit, SplitPlay by MadeSteady should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SplitPlay by MadeSteady.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.