P2P View

The app ranks #1 for its exact brand keyword "p2p view" with a traffic score of 25, securing immediate visibility for users searching the app name. Maintain this position by protecting the brand keyword in the title and short description.

"p2p trading" ranks #5 and has an excellent KEI of 1.16, indicating high search demand relative to difficulty. This keyword drives the most traffic (59) among ranked terms and should remain prominent in the metadata.

The quality score is only 25%, reflecting issues such as crashes, poor performance, or inadequate assets. This drags down overall visibility and conversion rates; improving app stability and UI assets can lift the score dramatically.

With a 3.4‑star rating from just 84 reviews, the app falls below the typical 4‑star benchmark for finance apps, hurting trust and conversion. A focused review‑generation campaign is needed to boost both rating and review count.

The keyword "crypto alerts" has a good KEI of 0.64 and 39 traffic points but is not currently ranked. Adding this term to the short description and subtitle can capture a high‑value niche without excessive competition.

"crypto watchlist" (traffic 18, KEI 0.38) aligns with the app’s watchlist feature yet has no ranking. Incorporate the phrase naturally into the description and feature graphic to tap this relevant search intent.