How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| otis | #36 | |||||
| app blocker | Not ranked | — | — | |||
| block apps | Not ranked | — | — | |||
| focus app | Not ranked | — | — | |||
| screen time | Not ranked | — | — | |||
| social media blocker | Not ranked | — | — | |||
| app timer | Not ranked | — | — | |||
| block social media | Not ranked | — | — | |||
| distracting apps | Not ranked | — | — | |||
| focus timer | Not ranked | — | — |
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Productivity
6025
Occurrence count shows how many keywords each competitor appears on
Productivity chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Otis has a critically low visibility score (5/100) with only one keyword (otis) ranking at 36 and no category or chart presence. Immediate focus should be on keyword optimization and building social proof to boost rankings.
The description succinctly communicates the app's purpose—blocking distracting apps and timed focus sessions—matching high‑traffic keywords like "app blocker" (traffic 70) and "focus timer" (traffic 44). Leverage this messaging in the subtitle and screenshots.
The brand name "Otis" is short and memorable, already ranking at #36 with a traffic potential of 44 despite a difficulty of 64. Retaining the name while adding a descriptor can improve relevance without sacrificing brand equity.
9 of the 10 target keywords (e.g., "app blocker", "screen time", "social media blocker") are not ranked at all, resulting in a 3% keyword score. This indicates poor keyword field usage and missed high‑traffic opportunities (traffic 70‑81).
The app currently has a 0.0 rating with no reviews, pulling the quality score down to 50% and harming conversion. Lack of social proof also reduces algorithmic trust.
Several relevant keywords have low difficulty (e.g., "block social media" difficulty 38, "app timer" difficulty 38) and moderate traffic (49‑65). Adding them to the keyword field and subtitle can quickly push the app into the top 30 for those terms.
The only direct competitor, O‑TIS App, shares just one keyword and ranks higher. By expanding Otis's keyword set and improving metadata, you can capture shared search intent and outrank the competitor.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 5/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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