This audit was generated on April 3, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| otis | #36 |  |  |      | ||
| app blockerOpportunity | Not ranked | — | — |      | ||
| block appsOpportunity | Not ranked | — | — |  | ||
| focus appOpportunity | Not ranked | — | — |     | ||
| screen time | Not ranked | — | — |    | ||
| social media blockerOpportunity | Not ranked | — | — | | ||
| app timerOpportunity | Not ranked | — | — |  | ||
| block social mediaOpportunity | Not ranked | — | — | | ||
| distracting appsOpportunity | Not ranked | — | — |    | ||
| focus timer | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
O-TIS App
Productivity
Bulls & Cows Stickers
Stickers
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Claude by Anthropic
Google Gemini
Gmail - Email by Google
Microsoft Authenticator
Grok - AI Chat & Video
Microsoft Outlook
Google Drive
Google Docs
Google Sheets
Microsoft Copilot AI Assistant
VPN - Super Unlimited Proxy
Microsoft Word
Google Calendar: Get Organized
Yahoo Mail: Your Email & Inbox
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Otis has a critically low visibility score (5/100) with only one keyword (otis) ranking at 36 and no category or chart presence. Immediate focus should be on keyword optimization and building social proof to boost rankings.
The description succinctly communicates the app's purpose—blocking distracting apps and timed focus sessions—matching high‑traffic keywords like "app blocker" (traffic 70) and "focus timer" (traffic 44). Leverage this messaging in the subtitle and screenshots.
The brand name "Otis" is short and memorable, already ranking at #36 with a traffic potential of 44 despite a difficulty of 64. Retaining the name while adding a descriptor can improve relevance without sacrificing brand equity.
9 of the 10 target keywords (e.g., "app blocker", "screen time", "social media blocker") are not ranked at all, resulting in a 3% keyword score. This indicates poor keyword field usage and missed high‑traffic opportunities (traffic 70‑81).
The app currently has a 0.0 rating with no reviews, pulling the quality score down to 50% and harming conversion. Lack of social proof also reduces algorithmic trust.
Several relevant keywords have low difficulty (e.g., "block social media" difficulty 38, "app timer" difficulty 38) and moderate traffic (49‑65). Adding them to the keyword field and subtitle can quickly push the app into the top 30 for those terms.
The only direct competitor, O‑TIS App, shares just one keyword and ranks higher. By expanding Otis's keyword set and improving metadata, you can capture shared search intent and outrank the competitor.
- 1Revise the subtitle to include high‑traffic low‑difficulty keywords: "App Blocker, Screen Time, Focus Timer".
- 2Populate the 100‑character keyword field with the top 10 target terms, prioritizing low‑difficulty ones (e.g., app timer, block social media, focus timer).
- 3Launch an in‑app prompt after 3 uses to encourage 4‑star+ reviews and add a "What's New" note highlighting new blocking features.
- 4Update screenshots to showcase the three core features (Block Distracting Apps, Focused Breaks, Scheduled Blocking) with overlay text that mirrors the new subtitle keywords.
- 5Run an A/B test on the app name (e.g., "Otis – App Blocker & Focus Timer") and icon to measure click‑through and conversion improvements.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 5/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Otis - Focus & Screen Time?
Otis - Focus & Screen Time has a visibility score of 5 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 3, 2026.
On how many keywords does Otis - Focus & Screen Time rank?
Otis - Focus & Screen Time is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Otis - Focus & Screen Time?
Based on shared keyword rankings, the most frequent competitors of Otis - Focus & Screen Time are O-TIS App, Bulls & Cows Stickers. These apps appear next to Otis - Focus & Screen Time on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Otis - Focus & Screen Time in on the Apple App Store?
Otis - Focus & Screen Time is listed in the Productivity category on the Apple App Store.
How can Otis - Focus & Screen Time improve its App Store Optimization?
Based on this audit, Otis - Focus & Screen Time should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Otis - Focus & Screen Time.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.