This audit was generated on April 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| pure strength | #1 | — |  |     | ||
| workout builderOpportunity | Not ranked | — | — |      | ||
| food trackerOpportunity | Not ranked | — | — |      | ||
| strength trainingOpportunity | Not ranked | — | — |    | ||
| meal planner | Not ranked | — | — |      | ||
| fitness coachOpportunity | Not ranked | — | — |    | ||
| nutrition trackerOpportunity | Not ranked | — | — |   | ||
| personal trainerOpportunity | Not ranked | — | — |    | ||
| macro calculatorOpportunity | Not ranked | — | — |    | ||
| workout plannerOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Pure Strength LA
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Strava: Run, Bike, Walk
Planet Fitness
Yuka - Food & Cosmetic Scanner
Cal AI - Calorie Tracker
Flo Cycle & Period Tracker
AllTrails: Hike, Bike & Run
MyFitnessPal: Calorie Counter
Tolan: Alien Best Friend
Finch: Self-Care Pet
Oura
Olive - Holistic Food Scanner
Oasis – What's Healthy
Garmin Connect™
Cronometer: Calorie Counter
Crunch Fitness
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Pure Strength has a solid brand presence with its primary keyword ranking #1, but overall visibility is low due to only 1 of 10 target keywords ranking and no category placement. Immediate focus should be on expanding keyword coverage and strengthening metadata to capture high‑traffic search terms.
The exact match keyword "pure strength" ranks #1 with a traffic score of 68 and moderate difficulty (36), giving the app a solid foothold in brand searches. Maintain this position while leveraging it in the subtitle and promotional text.
Only 1 of the 10 analyzed keywords is ranked, leaving high‑traffic terms like "workout builder" (traffic 75) and "strength training" (traffic 76) untapped. This drives the overall visibility score down to 19%.
The app is not appearing in the Health & Fitness category charts, resulting in zero chart visibility. Without a category rank, organic discovery is severely limited.
Keywords such as "workout builder" (traffic 75, difficulty 47), "strength training" (traffic 76, difficulty 54), and "meal planner" (traffic 66, difficulty 67) have strong search volume and manageable difficulty. Incorporating them into the title, subtitle, and keyword field can quickly improve rankings.
The app’s ad‑free experience and 5‑star rating (despite zero reviews) are unique selling points. Highlighting these in screenshots, the subtitle, and promotional copy can boost conversion and encourage reviews.
- 1Rewrite the app title and subtitle to include top high‑traffic keywords (e.g., "Workout Builder", "Strength Training", "Meal Planner").
- 2Populate the 100‑character keyword field with a mix of high‑traffic, low‑difficulty terms: workout builder, strength training, meal planner, personal trainer, macro calculator, nutrition tracker.
- 3Update the first 500 characters of the description to naturally repeat the new keywords and emphasize the ad‑free experience and veteran‑owned brand.
- 4Create new localized screenshots with caption overlays that feature the target keywords and the zero‑ads benefit.
- 5Implement an in‑app prompt or email flow to collect at least 30 genuine 5‑star reviews within 30 days to boost rating credibility.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Pure Strength?
Pure Strength has a visibility score of 19 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 5, 2026.
On how many keywords does Pure Strength rank?
Pure Strength is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Pure Strength?
Based on shared keyword rankings, the most frequent competitors of Pure Strength are Pure Strength LA. These apps appear next to Pure Strength on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Pure Strength in on the Apple App Store?
Pure Strength is listed in the Health & Fitness category on the Apple App Store.
How can Pure Strength improve its App Store Optimization?
Based on this audit, Pure Strength should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pure Strength.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.