This audit was generated on April 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| tourradar | #1 | — |  |     | ||
| adventure tours | #1 | — |  |   | ||
| tour operators | #1 | — |  |   | ||
| multi-day tours | #2 | |  |  | ||
| group travel | #9 |  | |    | ||
| safari tours | #10 |  |  |    | ||
| hiking tours | #24 |  | |      | ||
| bicycle tours | #29 | |  |      | ||
| sailing trips | #33 |  |  |      | ||
| g adventures | #46 |  |  |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Wanderlog - Trip Planner App
Travel & Local
Social
Hika - Hiking trails and maps
Travel & Local
Tripadvisor: Plan & Book Trips
Travel & Local
TravelAnimator・Journey Route
Video Players
Golden Tours – City Guide
Travel & Local
Tours4Fun Tours & Experiences
Travel & Local
Adventure Tours
Travel & Local
TikTok - Videos, Shop & LIVE
Social
Road Cycling: World Tour Race
Game Simulation
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Expedia: Hotels, Flights, Cars
Vrbo Vacation Rentals
Booking.com: Hotels & Travel
Google Earth
earnify
American Airlines
Southwest Airlines: Travel App
Capital One Travel
U-Haul
United Airlines
Fly Delta
GasBuddy: Find & Pay for Gas
Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
TourRadar has excellent keyword coverage with a perfect Keywords Score, but it lacks visibility in the Play Store charts and ranks low for several high‑traffic keywords. The primary priority is to boost chart rankings while expanding keyword reach for better discoverability.
TourRadar ranks #1 for its brand term, "adventure tours" and "tour operators", and holds top‑2 positions for "multi‑day tours" and "group travel", contributing to a 100% Keywords Score. Maintain this by protecting these core terms with consistent branding.
Charts Score is 0% and the app is not ranked in the Travel & Local category, indicating poor install velocity and conversion. This prevents organic growth despite strong keyword rankings.
"hiking tours" (rank 24, traffic 42), "bicycle tours" (rank 29, traffic 48) and "sailing trips" (rank 33, traffic 37) have moderate difficulty and represent untapped search volume. Integrate these terms into the title, short description, and feature graphics.
Wanderlog is ahead with a shared keyword; TourRadar can capture additional traffic by targeting "safari tours" (rank 10, difficulty 41) and reinforcing "group travel" (rank 9, difficulty 47) with dedicated UI copy and screenshots.
Only 10 keywords were analyzed, leaving many relevant long‑tail terms uncovered (e.g., "family tours", "budget travel", "eco‑friendly tours"). Expanding the keyword list will improve relevance and capture niche queries.
- 1Add high‑traffic keywords (hiking tours, bicycle tours, sailing trips, safari tours) to the app title and short description.
- 2Create new feature graphics and screenshots highlighting those activities to boost conversion and chart rankings.
- 3Expand the keyword list with 15–20 long‑tail terms (family tours, budget travel, eco‑friendly tours, etc.) and embed them in the long description.
- 4Launch a localized ASO campaign in top‑performing markets, encouraging user reviews and ratings to improve install velocity.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2576 characters, providing good keyword density and information for users.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): multi-day tours, adventure tours, safari tours.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of TourRadar: Tours & Adventures?
TourRadar: Tours & Adventures has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 9, 2026.
On how many keywords does TourRadar: Tours & Adventures rank?
TourRadar: Tours & Adventures is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of TourRadar: Tours & Adventures?
Based on shared keyword rankings, the most frequent competitors of TourRadar: Tours & Adventures are Golden Tours – City Guide, Tours4Fun Tours & Experiences, Wanderlog - Trip Planner App. These apps appear next to TourRadar: Tours & Adventures on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is TourRadar: Tours & Adventures in on the Google Play?
TourRadar: Tours & Adventures is listed in the Travel & Local category on the Google Play.
How can TourRadar: Tours & Adventures improve its App Store Optimization?
Based on this audit, TourRadar: Tours & Adventures should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to TourRadar: Tours & Adventures.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.