This audit was generated on April 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
9
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| aruba smart map | #1 | — |  |     | ||
| aruba map offline | #1 | — | |   | ||
| aruba navigation | #1 | — |  |   | ||
| aruba offline map | #1 | — | |  | ||
| aruba beaches | #2 |  |  |   | ||
| aruba restaurants | #2 |  |  |  | ||
| aruba things to do | #2 | | |  | ||
| aruba wifi map | #3 | |  |   | ||
| aruba travel guide | #5 |  |  | | ||
| aruba happy hour | #39 |  |  |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Aruba Travel Buddy
Travel & Local
Divi & Tamarijn Aruba
Travel & Local
Aruba Wine & Dine Rewards
Food & Drink
myAruba
Travel & Local
Happy Hour Roulette
Food & Drink
MAPS.ME: Offline maps GPS Nav
Travel & Local
Aruba Utilities
Tools
Aruba GPS Driving Audio Tour
Travel & Local
My Travel Guide
Travel & Local
Otra Guide: Caribbean Travel
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Maps & Navigation chart position
Uber - Request a ride
Lyft
Waze Navigation & Live Traffic
Transit - Subway & Bus Times
GPS Maps Voice Navigation
GPS Tracker & Location Tracker
GPS Location Tracker Pro
Satellite View - Maps - Radar
Waymo
GPS Speedometer & Odometer
Live Earth Map - World Map 3D
Location Mate - Share & Track
onX Offroad: Trail Maps & GPS
Compass app - Accurate Compass
FindMe - Location Share
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Aruba Smart Map dominates its core keywords with top‑1 positions, driving a solid Visibility Score of 79. However, it lacks chart rankings, suffers from a modest 3.9 rating with few reviews, and misses opportunities on lower‑ranked high‑traffic keywords.
9 of the top 10 target keywords rank in the top 5 (e.g., aruba smart map, aruba offline map, aruba navigation at rank 1) delivering combined traffic of ~420 searches. This fuels the perfect 100% Keywords Score.
Charts Score is 0% and the app is not ranked in the Maps & Navigation category, limiting organic discoverability beyond keyword matches. Competing apps like MAPS.ME have visible chart positions.
The app sits at 3.9 / 5 with only 63 reviews, dragging down the Quality Score (75%). In the Maps category, the average rating is typically ≥4.2, affecting conversion and store ranking.
Keyword "aruba happy hour" ranks 39 despite 21 monthly searches. Improving relevance (add dedicated screenshot, mention in description) could push it into the top 10, tapping untapped traffic.
Only one competitor (Aruba Travel Buddy) outranks you on a shared keyword. Adding complementary features (e.g., audio tours) and highlighting them in metadata can capture their audience.
The first 500 characters lack high‑traffic keywords and clear calls‑to‑action. Re‑writing to front‑load terms like "Aruba offline map" and "Wi‑Fi map" can improve relevance and conversion.
- 1Revise the app title and short description to include top keywords (e.g., "Aruba Offline Map & Navigation").
- 2Rewrite the full description: place the five highest‑traffic keywords within the first 150 characters, add bullet‑point benefits, and a strong CTA.
- 3Implement an in‑app review prompt after a successful offline navigation session and run a 5‑star incentive campaign to reach >200 reviews and raise rating above 4.2.
- 4Create dedicated assets (screenshot, subtitle) for the "aruba happy hour" keyword and update metadata to target a top‑10 rank.
- 5Run A/B tests on the app icon and feature graphics to improve install‑to‑view conversion, aiming for a 5% lift that can push the app onto the category charts.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1841 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 8 keyword(s): aruba map offline, aruba navigation, aruba travel guide.
Good visibility score
Score of 79/100 indicates solid app store presence.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Aruba Smart Map?
Aruba Smart Map has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 9, 2026.
On how many keywords does Aruba Smart Map rank?
Aruba Smart Map is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 9 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Aruba Smart Map?
Based on shared keyword rankings, the most frequent competitors of Aruba Smart Map are MAPS.ME: Offline maps GPS Nav, Aruba Utilities, Aruba GPS Driving Audio Tour. These apps appear next to Aruba Smart Map on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Aruba Smart Map in on the Google Play?
Aruba Smart Map is listed in the Maps & Navigation category on the Google Play.
How can Aruba Smart Map improve its App Store Optimization?
Based on this audit, Aruba Smart Map should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Aruba Smart Map.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.