MoodTools - Depression Aid

The app ranks for 8 out of 10 target keywords, achieving a 100% keyword score. This strong foundation can be leveraged to push the remaining keywords higher in the rankings.

Charts Score is 0% with no global or category rankings, indicating the app isn’t appearing in top‑list charts despite decent keyword rankings. This dramatically reduces organic discoverability.

Quality Score sits at 63%, reflecting issues such as a short description, limited visual assets, and average rating (4.0). Improving these factors will positively affect both rankings and user acquisition.

Keywords with strong traffic like "depression" (rank 30, traffic 71) and "anxiety relief" (not ranked, traffic 61) are underperforming. Optimizing metadata for these terms can push them into top‑10 positions.

The app is not ranked in the Medical category. Securing a category position will improve visibility in category‑specific searches and charts.

BetterHelp ranks ahead with similar keyword set. Differentiating MoodTools through unique value propositions (e.g., PHQ‑9 tool, behavioral activation) in the short description can capture users looking for self‑help tools rather than live therapy.