This audit was generated on April 9, 2026
The data may no longer be up to date.
This audit was generated on April 9, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| minnesota 511 | #1 | — |  |     | ||
| minnesota traffic | #1 | — |  |    | ||
| 511 mn | #1 | — | |   | ||
| mndot | #1 | — |  |   | ||
| road conditions | #6 |  | |    | ||
| road closures | #12 | |  |  | ||
| traffic map | #37 |  |  |     | ||
| traffic alerts | #87 |  |  |  | ||
| winter driving | #95 |  |  |      | ||
| highway cameras | Not ranked | — | — |    |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Minnesota 511 has strong keyword dominance (9/10 top‑10 ranks) but suffers from low quality signals and no chart visibility, resulting in a modest 78/100 visibility score. Prioritizing quality improvements and conversion optimization will unlock higher rankings and user acquisition.
The app ranks #1 for five high‑traffic keywords (e.g., "minnesota 511" traffic 71, "511 mn" traffic 72) and is in the top 12 for "road closures" and "road conditions", giving it a perfect 100% keyword score. Leverage this by reinforcing these terms in the description and metadata to protect rank.
The quality score is only 53%, driven by a 3.1‑star rating (1,362 reviews) and likely poor conversion assets. This drags overall visibility and prevents chart placement. Immediate focus on rating uplift and UI polish is needed.
Charts score is 0% – the app is not appearing in global or category charts, limiting organic discoverability. This is a direct result of low install velocity and conversion rate.
Keywords like "highway cameras" (traffic 45) and "traffic alerts" (traffic 64) have decent demand but the app is unranked. Incorporate these exact phrases in the short description, long description, and recent update notes to capture additional traffic.
Competitors such as Oregon Roads and Maps, Navigation & Directions rank ahead despite sharing only 1 keyword. Differentiating with localized content (e.g., "MN winter driving tips") and unique visual assets can steal market share.
Actionable recommendations to improve your visibility
24 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 4 keyword(s): minnesota traffic, 511 mn, road conditions.
Score of 78/100 indicates solid app store presence.
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Minnesota 511 has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 9, 2026.
Minnesota 511 is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Minnesota 511 are Nebraska 511, Live Traffic (Minnesota), Oregon Roads: Travel App. These apps appear next to Minnesota 511 on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Minnesota 511 is listed in the Travel & Local category on the Google Play.
Based on this audit, Minnesota 511 should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Minnesota 511.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US