This audit was generated on April 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| minnesota 511 | #1 | — |  |     | ||
| minnesota traffic | #1 | — |  |    | ||
| 511 mn | #1 | — | |   | ||
| mndot | #1 | — |  |   | ||
| road conditions | #6 |  | |    | ||
| road closures | #12 | |  |  | ||
| traffic map | #37 |  |  |     | ||
| traffic alertsOpportunity | #87 |  |  |  | ||
| winter drivingOpportunity | #95 |  |  |      | ||
| highway camerasOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Oregon Roads: Travel App
Travel & Local
Maps, Navigation & Directions
Maps & Navigation
Winter Live Wallpaper
Personalization
SaferCar
Auto & Vehicles
Drive Weather With Live Radar
Weather
Nebraska 511
Travel & Local
Live Traffic (Minnesota)
Travel & Local
Waze Navigation & Live Traffic
Maps & Navigation
ScoutTraffic
Travel & Local
Winter Wallpapers 4k
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Expedia: Hotels, Flights, Cars
Vrbo Vacation Rentals
Booking.com: Hotels & Travel
Google Earth
earnify
American Airlines
Southwest Airlines: Travel App
Capital One Travel
U-Haul
United Airlines
Fly Delta
GasBuddy: Find & Pay for Gas
Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Minnesota 511 has strong keyword dominance (9/10 top‑10 ranks) but suffers from low quality signals and no chart visibility, resulting in a modest 78/100 visibility score. Prioritizing quality improvements and conversion optimization will unlock higher rankings and user acquisition.
The app ranks #1 for five high‑traffic keywords (e.g., "minnesota 511" traffic 71, "511 mn" traffic 72) and is in the top 12 for "road closures" and "road conditions", giving it a perfect 100% keyword score. Leverage this by reinforcing these terms in the description and metadata to protect rank.
The quality score is only 53%, driven by a 3.1‑star rating (1,362 reviews) and likely poor conversion assets. This drags overall visibility and prevents chart placement. Immediate focus on rating uplift and UI polish is needed.
Charts score is 0% – the app is not appearing in global or category charts, limiting organic discoverability. This is a direct result of low install velocity and conversion rate.
Keywords like "highway cameras" (traffic 45) and "traffic alerts" (traffic 64) have decent demand but the app is unranked. Incorporate these exact phrases in the short description, long description, and recent update notes to capture additional traffic.
Competitors such as Oregon Roads and Maps, Navigation & Directions rank ahead despite sharing only 1 keyword. Differentiating with localized content (e.g., "MN winter driving tips") and unique visual assets can steal market share.
- 1Launch an in‑app prompt after 3‑5 uses to request 5‑star reviews and address negative feedback promptly.
- 2Refresh store assets: add a high‑resolution video demo, 5+ screenshot carousel highlighting cameras, alerts, and winter conditions, and ensure the app icon meets Play Store best‑practice guidelines.
- 3Update the long description to embed missing high‑traffic keywords (e.g., "highway cameras", "traffic alerts") and include a clear call‑to‑action for real‑time notifications.
- 4Implement a bug‑fix and UI polish sprint to improve stability and performance, aiming to raise the rating above 4.0 within 30 days.
- 5Run a 2‑week A/B test on the short description and icon to boost install conversion, targeting a 15% lift in install velocity to trigger chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): minnesota traffic, 511 mn, road conditions.
Good visibility score
Score of 78/100 indicates solid app store presence.
Rating needs improvement
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Minnesota 511?
Minnesota 511 has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 9, 2026.
On how many keywords does Minnesota 511 rank?
Minnesota 511 is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Minnesota 511?
Based on shared keyword rankings, the most frequent competitors of Minnesota 511 are Nebraska 511, Live Traffic (Minnesota), Oregon Roads: Travel App. These apps appear next to Minnesota 511 on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Minnesota 511 in on the Google Play?
Minnesota 511 is listed in the Travel & Local category on the Google Play.
How can Minnesota 511 improve its App Store Optimization?
Based on this audit, Minnesota 511 should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Minnesota 511.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.