Luma: Overthinking, Calm & CBT

The app ranks #3 for "overthinking" and #10 for "thought reframing", contributing to a 74% keyword score (8/10 ranked). Leverage these positions by emphasizing the terms in the title and short description to maintain momentum.

Charts score is 0% with no rankings in global or category charts, preventing organic discoverability. Without chart placement, traffic from high‑volume keywords is severely limited.

Key terms like "anxiety relief" (traffic 61, rank 33), "mental health" (traffic 65, not ranked), and "act therapy" (traffic 52, not ranked) have strong demand but low visibility. Their difficulty scores are moderate (27‑78), making them attainable with focused optimization.

A 3.7 rating from only 231 reviews drags the quality score to 65% and can lower conversion rates. Competitors in the mental‑health niche often hold 4.5+ ratings, giving them a credibility edge.

Competitors such as Mindway and Amaha rank ahead on shared terms but lack strong presence for "intrusive thoughts" (rank 12) and "thought reframing" (rank 10). Expanding content around these niches can capture their traffic.