This audit was generated on April 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| overthinking | #3 |  |  |    | ||
| thought reframing | #10 |  |  |      | ||
| intrusive thoughts | #12 |  |  |     | ||
| luma | #23 |  |  |      | ||
| cbt | #31 |  |  |    | ||
| anxiety relief | #33 |  |  |      | ||
| worry journal | #47 |  |  |     | ||
| calm thoughtsOpportunity | #94 |  |  |   | ||
| act therapyOpportunity | Not ranked | — | — |      | ||
| mental health | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Luma
Business
Mindway: Stop Overthinking
Health & Fitness
Amaha: Mental Health Therapy
Health & Fitness
Somna Sleep: CBT for Insomnia
Health & Fitness
Core: Meditations with Feedbac
Health & Fitness
LumaFusion: Pro Video Editing
Video Players
Decido: Stop Overthinking
Productivity
Wysa: Mental Wellbeing AI
Health & Fitness
FreeCBT
Health & Fitness
Moodi: emotions & mood tracker
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Tracker
Planet Fitness
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
AllTrails: Hike, Bike & Run
BitePal: AI Calorie Counter
Step Tracker Launcher
healow
Flo Ovulation & Period Tracker
FunSteps
Strava: Run, Bike, Walk
Pilates Workout at Home
MyFitnessPal: Calorie Counter
Step Counter - Pedometer
Blood Pressure App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Luma shows solid keyword coverage with two top‑10 rankings, but suffers from zero chart visibility, unranked high‑traffic terms, and a modest 3.7 rating, limiting its overall ASO performance.
The app ranks #3 for "overthinking" and #10 for "thought reframing", contributing to a 74% keyword score (8/10 ranked). Leverage these positions by emphasizing the terms in the title and short description to maintain momentum.
Charts score is 0% with no rankings in global or category charts, preventing organic discoverability. Without chart placement, traffic from high‑volume keywords is severely limited.
Key terms like "anxiety relief" (traffic 61, rank 33), "mental health" (traffic 65, not ranked), and "act therapy" (traffic 52, not ranked) have strong demand but low visibility. Their difficulty scores are moderate (27‑78), making them attainable with focused optimization.
A 3.7 rating from only 231 reviews drags the quality score to 65% and can lower conversion rates. Competitors in the mental‑health niche often hold 4.5+ ratings, giving them a credibility edge.
Competitors such as Mindway and Amaha rank ahead on shared terms but lack strong presence for "intrusive thoughts" (rank 12) and "thought reframing" (rank 10). Expanding content around these niches can capture their traffic.
- 1Add the top‑performing keywords "overthinking" and "thought reframing" to the app title and short description.
- 2Rewrite the long description to incorporate unranked high‑traffic terms: "anxiety relief", "mental health", and "ACT therapy", using natural language and clear benefit statements.
- 3Refresh visual assets (icon, feature graphic, screenshots, and a short promo video) to improve conversion and support chart climb.
- 4Implement an in‑app prompt and email campaign to collect more 4‑5 star reviews, aiming to raise the rating to ≥4.2 and double the review count.
- 5Localize the title, description, and keyword set for English‑speaking high‑traffic markets (US, UK, Canada, Australia) and monitor competitor keyword shifts monthly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2068 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): thought reframing.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Luma: Overthinking, Calm & CBT?
Luma: Overthinking, Calm & CBT has a visibility score of 59 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 9, 2026.
On how many keywords does Luma: Overthinking, Calm & CBT rank?
Luma: Overthinking, Calm & CBT is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Luma: Overthinking, Calm & CBT?
Based on shared keyword rankings, the most frequent competitors of Luma: Overthinking, Calm & CBT are Luma, LumaFusion: Pro Video Editing, Mindway: Stop Overthinking. These apps appear next to Luma: Overthinking, Calm & CBT on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Luma: Overthinking, Calm & CBT in on the Google Play?
Luma: Overthinking, Calm & CBT is listed in the Health & Fitness category on the Google Play.
How can Luma: Overthinking, Calm & CBT improve its App Store Optimization?
Based on this audit, Luma: Overthinking, Calm & CBT should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Luma: Overthinking, Calm & CBT.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.