This audit was generated on April 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simpli human | #1 | — |  |     | ||
| mood journal | #56 |  |  |      | ||
| anxiety trackerOpportunity | #72 |  |  |     | ||
| mood tracker | #87 |  |  |  | ||
| journal privateOpportunity | Not ranked | — | — |      | ||
| emotion diaryOpportunity | Not ranked | — | — | | ||
| stress reliefOpportunity | Not ranked | — | — |      | ||
| mental health | Not ranked | — | — |      | ||
| therapy journalOpportunity | Not ranked | — | — |     | ||
| self care | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Mood Calendar - Tracker Diary
Health & Fitness
Unwinding Anxiety®
Health & Fitness
Heart Diary: Emotion Mood Memo
Lifestyle
simplehuman mirror
Lifestyle
Breeze: Start Self-Discovery
Health & Fitness
Noah - Your AI Therapist
Health & Fitness
VibeLoop: AI Mood Journal
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Tracker
Planet Fitness
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
AllTrails: Hike, Bike & Run
BitePal: AI Calorie Counter
Step Tracker Launcher
healow
Flo Ovulation & Period Tracker
FunSteps
Strava: Run, Bike, Walk
Pilates Workout at Home
MyFitnessPal: Calorie Counter
Step Counter - Pedometer
Blood Pressure App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Simpli Human ranks #1 for its brand keyword but struggles to rank for high‑traffic generic terms, resulting in a visibility score of 19/100. The app’s quality metrics are strong, yet keyword coverage and store placement are major gaps.
The exact match "simpli human" ranks #1 with a traffic score of 41 and moderate difficulty (35), ensuring strong brand discovery. Leverage this by cross‑promoting the brand in social channels and the app’s website.
Only 4 of the 10 target keywords rank, with "mood tracker" at #87 (traffic 68, difficulty 73) and "anxiety tracker" at #72 (traffic 60, difficulty 47). The remaining high‑traffic terms (e.g., "stress relief", "mental health", "self care") are unranked, limiting discoverability.
Charts score is 0% and the app is not listed in any category rankings, indicating that the Play Store’s algorithm does not consider the app relevant for its Health & Fitness category. This hurts organic traffic from browse lists.
Incorporate top‑traffic keywords (e.g., "Mood Tracker", "Anxiety Tracker", "Stress Relief") into the 30‑character title and 80‑character short description while preserving brand identity. This can improve relevance signals and push the app into higher‑traffic search results.
The first 500 characters lack many high‑value terms. Add LSI keywords such as "mental health", "self‑care", "emotion diary", and "therapy journal" in natural, bullet‑point format to boost keyword density without keyword stuffing.
Current conversion may be low; update screenshots and the feature graphic to highlight mood‑tracking charts, privacy lock, and stress‑relief exercises. Run A/B tests on icon, screenshot order, and call‑to‑action texts to improve install‑to‑view ratio.
- 1Revise the app title to include "Mood Tracker" and move the brand name to the end (e.g., "Mood Tracker – Simpli Human").
- 2Add top‑traffic keywords ("anxiety tracker", "stress relief", "mental health", "self care") to the short description and embed them naturally in the first 500 characters of the long description.
- 3Refresh visual assets: new screenshots showcasing daily mood graphs, private journal lock, and stress‑relief exercises; implement A/B testing for icon and feature graphic.
- 4Submit the app to the most relevant sub‑category (e.g., "Medical > Mental Health") and request inclusion in relevant curated collections.
- 5Launch a review‑generation campaign (in‑app prompt after 5 days of use) to increase the number of reviews and maintain the 4.4 rating.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2123 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Simpli Human: Mood Tracker?
Simpli Human: Mood Tracker has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 9, 2026.
On how many keywords does Simpli Human: Mood Tracker rank?
Simpli Human: Mood Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Simpli Human: Mood Tracker?
Based on shared keyword rankings, the most frequent competitors of Simpli Human: Mood Tracker are simplehuman mirror, Mood Calendar - Tracker Diary, Breeze: Start Self-Discovery. These apps appear next to Simpli Human: Mood Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Simpli Human: Mood Tracker in on the Google Play?
Simpli Human: Mood Tracker is listed in the Health & Fitness category on the Google Play.
How can Simpli Human: Mood Tracker improve its App Store Optimization?
Based on this audit, Simpli Human: Mood Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simpli Human: Mood Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.