Mood - Mood Tracker & Journal

The app already ranks in the top 10 for "mood" (position 6) and "mood analyzer" (position 5), capturing 62 and 53 traffic points respectively. Leverage these wins by reinforcing the same terms in the title, short description, and on‑screen assets to protect and improve these positions.

Key terms like "mood tracker" (traffic 68, difficulty 73) and "mood journal" (traffic 71, difficulty 61) are not ranked, representing missed opportunity. Integrate these exact phrases naturally into the long description, feature list, and metadata to target their sizable search volume.

Charts score is 0% and the app is not ranked in the Health & Fitness category, meaning it gains no organic boost from rankings. Aim to improve install velocity and retention through A/B testing of the icon, screenshots, and a compelling feature graphic to drive downloads and climb the charts.

Competitors such as Mood SMS and Everyday Mental Health by Wysa rank ahead while sharing only one keyword each, indicating they capture additional relevant terms. Perform a competitor keyword gap analysis to identify missing phrases (e.g., "emotional wellness", "daily mood log") and add them to the app’s metadata and in‑app content.

With a 3.8 rating from only 41 reviews, the app’s social proof is weak, which can deter new installs. Implement an in‑app prompt after a positive usage milestone and offer a quick feedback flow to increase both review count and average rating.

The description highlights an "AI‑powered mood analyzer" (traffic 29, difficulty 32) already ranking at #15. Emphasize this unique selling point in the short description and visual assets to attract users searching for AI‑based mental‑health tools.