This audit was generated on April 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| calmi wellness | #1 | — |  |     | ||
| menopause trackerOpportunity | Not ranked | — | — |      | ||
| perimenopause supportOpportunity | Not ranked | — | — |    | ||
| hot flashes reliefOpportunity | Not ranked | — | — |    | ||
| menopause weight lossOpportunity | Not ranked | — | — |    | ||
| stress relief womenOpportunity | Not ranked | — | — |      | ||
| mindfulness menopauseOpportunity | Not ranked | — | — |  | ||
| hormone balance appOpportunity | Not ranked | — | — |    | ||
| daily wellness routineOpportunity | Not ranked | — | — |      | ||
| breathwork for menopauseOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Calm - Sleep, Meditate, Relax
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Tracker
Planet Fitness
BitePal: AI Calorie Counter
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
healow
AllTrails: Hike, Bike & Run
Step Tracker Launcher
Flo Ovulation & Period Tracker
Step Counter - Pedometer
Strava: Run, Bike, Walk
MyFitnessPal: Calorie Counter
Blood Pressure App
FunSteps
Pilates Workout at Home
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Calmi Wellness has a very low visibility score (17/100) primarily due to poor keyword rankings and a weak rating. Immediate focus should be on expanding and optimizing keyword usage while boosting user reviews and creative assets to improve both discoverability and conversion.
Only 1 of the 10 target keywords ("calmi wellness") is ranked (position 1, traffic 66). All high‑traffic terms like "menopause tracker" (traffic 73) and "hot flashes relief" (traffic 49) are not ranked, limiting discoverability. Prioritize incorporating these keywords into the title, short description, and in‑app copy.
The app sits at a 3.0‑star rating with just 12 reviews, which harms conversion and the Quality Score. A negative perception also reduces the effectiveness of any ASO improvements. Implement a systematic review‑gathering flow and address any recurring bugs or UX complaints.
Keywords such as "menopause tracker" (traffic 73, difficulty 42) and "stress relief women" (traffic 44, difficulty 37) have substantial search volume and moderate difficulty. Adding these to the short description and weaving them naturally into the long description can unlock new traffic streams.
A Quality Score of 63% indicates the app is technically sound (e.g., crash‑free, fast load). Maintaining this foundation will support future experiments with assets and metadata without risking stability.
The app has no chart rankings, suggesting low conversion from store visits. Adding localized screenshots that showcase menopause tracking, breathwork sessions, and the streak feature, plus a short preview video, can increase click‑through and install rates.
Calmi Wellness is not ranked in the Health & Fitness category, which reduces exposure to category‑based browsing. Improving overall ASO (keywords, ratings, assets) will help the app appear in top‑10 category lists and benefit from algorithmic boosts.
- 1Revise the app title and short description to include the top 3 high‑traffic keywords (e.g., "menopause tracker", "hot flashes relief", "stress relief women").
- 2Integrate the remaining target keywords naturally throughout the long description and feature list, aiming for at least 5 of the 10 to appear in the first 150 characters.
- 3Launch a review acquisition campaign: prompt satisfied users after key milestones, offer a simple in‑app prompt, and respond to existing reviews to improve rating.
- 4Refresh store listing assets: create 5 localized screenshots highlighting menopause tracking, breathwork, and streaks, and produce a 15‑second preview video that emphasizes the app’s unique benefits.
- 5Run A/B tests on the app icon and feature graphic to improve click‑through rate, using data‑driven design variations focused on calm, wellness‑oriented imagery.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Calmi Wellness?
Calmi Wellness has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 11, 2026.
On how many keywords does Calmi Wellness rank?
Calmi Wellness is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Calmi Wellness?
Based on shared keyword rankings, the most frequent competitors of Calmi Wellness are Calm - Sleep, Meditate, Relax. These apps appear next to Calmi Wellness on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Calmi Wellness in on the Google Play?
Calmi Wellness is listed in the Health & Fitness category on the Google Play.
How can Calmi Wellness improve its App Store Optimization?
Based on this audit, Calmi Wellness should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Calmi Wellness.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.