Calmi Wellness

Only 1 of the 10 target keywords ("calmi wellness") is ranked (position 1, traffic 66). All high‑traffic terms like "menopause tracker" (traffic 73) and "hot flashes relief" (traffic 49) are not ranked, limiting discoverability. Prioritize incorporating these keywords into the title, short description, and in‑app copy.

The app sits at a 3.0‑star rating with just 12 reviews, which harms conversion and the Quality Score. A negative perception also reduces the effectiveness of any ASO improvements. Implement a systematic review‑gathering flow and address any recurring bugs or UX complaints.

Keywords such as "menopause tracker" (traffic 73, difficulty 42) and "stress relief women" (traffic 44, difficulty 37) have substantial search volume and moderate difficulty. Adding these to the short description and weaving them naturally into the long description can unlock new traffic streams.

A Quality Score of 63% indicates the app is technically sound (e.g., crash‑free, fast load). Maintaining this foundation will support future experiments with assets and metadata without risking stability.

The app has no chart rankings, suggesting low conversion from store visits. Adding localized screenshots that showcase menopause tracking, breathwork sessions, and the streak feature, plus a short preview video, can increase click‑through and install rates.

Calmi Wellness is not ranked in the Health & Fitness category, which reduces exposure to category‑based browsing. Improving overall ASO (keywords, ratings, assets) will help the app appear in top‑10 category lists and benefit from algorithmic boosts.