Home Budget with Sync Lite

The app ranks #2 for the primary keyword "homebudget", which drives a high traffic score (75). Leverage this strong position by keeping the brand name prominent in the title and short description.

Only 1 of the top 10 target keywords is ranked. High‑traffic terms like "expense tracker" (traffic 80) and "budget planner" (traffic 74) are not appearing in search, indicating poor keyword integration.

Quality score is 25% and the average rating is 3.4 with 1,410 reviews, which hurts conversion. Negative sentiment likely stems from the lite version’s strict entry limits.

The title currently only contains the brand. Adding high‑traffic, low‑difficulty keywords such as "expense tracker" (difficulty 67) and "budget planner" (difficulty 59) can improve keyword score without sacrificing brand identity.

The first 500 characters lack many target keywords. Re‑write the description to naturally embed the top 5 unranked keywords (e.g., "personal finance", "bill tracker", "income manager"). This boosts relevance for Google Play’s indexing.

A focused campaign (in‑app prompts, email follow‑ups) to solicit 4‑star+ reviews can raise the rating above 4.0, which correlates with higher install conversion and better Quality Score.