How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| homebudget | #2 | |||||
| expense tracker | Not ranked | — | — | |||
| budgeting tool | Not ranked | — | — | |||
| personal finance | Not ranked | — | — | |||
| bill tracker | Not ranked | — | — | |||
| income manager | Not ranked | — | — | |||
| expense manager | Not ranked | — | — | |||
| family budget | Not ranked | — | — | |||
| budget planner | Not ranked | — | — | |||
| financial tracker | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Finance
Occurrence count shows how many keywords each competitor appears on
Finance chart position
TurboTax: File Your Tax Return
Cash App
Venmo
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
OnePay – Mobile Banking
Testerup: Test & Earn Rewards
Capital One Mobile
Intuit Credit Karma
Google Wallet
Progressive
Klarna: Smarter everyday money
Chase Mobile
MyBlock: Tax Docs & Refund
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Home Budget with Sync Lite has a very low overall visibility (16/100) despite ranking #2 for its brand keyword. The main priority is to broaden keyword coverage and improve app quality signals to lift its ranking and attract more organic installs.
The app ranks #2 for the primary keyword "homebudget", which drives a high traffic score (75). Leverage this strong position by keeping the brand name prominent in the title and short description.
Only 1 of the top 10 target keywords is ranked. High‑traffic terms like "expense tracker" (traffic 80) and "budget planner" (traffic 74) are not appearing in search, indicating poor keyword integration.
Quality score is 25% and the average rating is 3.4 with 1,410 reviews, which hurts conversion. Negative sentiment likely stems from the lite version’s strict entry limits.
The title currently only contains the brand. Adding high‑traffic, low‑difficulty keywords such as "expense tracker" (difficulty 67) and "budget planner" (difficulty 59) can improve keyword score without sacrificing brand identity.
The first 500 characters lack many target keywords. Re‑write the description to naturally embed the top 5 unranked keywords (e.g., "personal finance", "bill tracker", "income manager"). This boosts relevance for Google Play’s indexing.
A focused campaign (in‑app prompts, email follow‑ups) to solicit 4‑star+ reviews can raise the rating above 4.0, which correlates with higher install conversion and better Quality Score.
Actionable recommendations to improve your visibility
Your description is 3417 characters, providing good keyword density and information for users.
9 screenshots give users a comprehensive view of your app.
A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.
Last updated 10 months ago. Regular updates signal active development and improve rankings.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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