This audit was generated on April 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mythic tools | #1 | — |  |     | ||
| mtg tracker | #1 | — |  |    | ||
| mtg life counter | #3 |  |  |  | ||
| magic the gathering tracker | #3 |  |  |  | ||
| life counter | #3 | | | | ||
| mtg scanner | #6 |  |  |    | ||
| magic the gathering companion | #9 |  |  |   | ||
| deck builder | #77 |  |  |      | ||
| card scanner | Not ranked | — | — |      | ||
| card trackerOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
MTG Life Counter App: Lotus
Tools
ManaBox MTG
Tools
Shadow Deck: Magic Heroes CCG
Game Strategy
MTG Card Scanner
Tools
Piano Chords, Scales Companion
Music & Audio
Life Total - MtG Magic Counter
Entertainment
Mythic GME 2e
Game Board
Magic: The Gathering Arena
Game Card
pkmn.gg - TCG Collection Tool
Tools
MTG Card Scanner
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
PDF & Launcher for Android
Cleanup: Phone Storage Cleaner
QR & Barcode Scanner
Find My Phone by Clap Launcher
Clean Master Box
Cleaner Toolbox
Google Authenticator
Move to iOS
Proton VPN: Fast & Secure VPN
Cleaner Guard
Clean Sweep Plus
Samsung Smart Switch Mobile
VPN - Super Unlimited Proxy
QR & Barcode Scanner Launcher
QR Scanner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Mythic Tools demonstrates strong keyword optimization with 70% top-10 rankings and excellent quality metrics (4.8★, 8.6K reviews), yet suffers from complete chart invisibility and underutilized category placement. The app dominates niche branded terms but struggles with high-difficulty generic keywords, creating a visibility ceiling that limits organic discovery beyond existing MTG audiences.
The app owns #1 positions for 'mythic tools' (68 traffic) and 'mtg tracker' (62 traffic), effectively capturing branded and high-intent navigational searches. This defensive positioning protects against competitor encroachment while driving consistent qualified traffic from users specifically seeking tracker functionality.
With a 4.8-star rating across 8,597 reviews and 100% Quality Score, the app benefits from strong social proof that should improve browse conversion and potentially boost category algorithms. The recent March 2026 update signal freshness, which Google Play's algorithm weighs heavily.
The 0% Charts Score with zero category or global rankings indicates no algorithmic promotion despite strong quality signals. This suggests the app lacks velocity-related metrics (downloads, engagement spikes) needed to trigger editorial featuring or category placement, severely limiting organic growth beyond search.
Critical generic terms 'deck builder' (#77, difficulty 67) and 'card scanner' (unranked, difficulty 74) represent massive missed opportunity—these have 57-58 traffic but the app lacks visibility due to competitive density from established apps. The broad 'life counter' (#3, difficulty 82) ranking is deceptive; difficulty suggests vulnerability to displacement.
ManaBox MTG and Lotus lead on shared keywords, yet Mythic Tools outranks neither on their signature terms. With only 1-2 keyword overlaps per competitor, aggressive expansion into their core terms (scannable via competitor ASO tools) could capture intent from comparison shoppers without direct feature competition.
Current 'Tools' category ranking is unranked despite feature-rich functionality. Pivoting to 'Entertainment' or 'Games' subcategories where MTG apps typically cluster, or securing 'Card Games' subcategory placement, would align with user expectations and competitor positioning while potentially unlocking browse traffic from category explorers.
- 1Implement a velocity strategy featuring targeted burst campaigns or influencer partnerships to trigger chart eligibility, prioritizing 48-hour download spikes needed for Google Play's featuring algorithms
- 2Restructure keyword targeting: abandon 'card scanner' short-term due to 74 difficulty, instead optimize for long-tail variants ('mtg card scanner,' 'magic card identifier') where rankability is higher; defend 'mtg tracker' and 'mythic tools' aggressively with dedicated conversion optimization
- 3Request category reassignment to 'Games > Card' or 'Entertainment' to align with MTG user behavior and unlock browse discovery; A/B test store listing screenshots emphasizing 'Card Scanner' and 'Deck Builder' features for these category browsers
- 4Conduct competitor semantic gap analysis on ManaBox MTG and Lotus to identify their ranking keywords with difficulty <50 and traffic >30, prioritizing integration into title, short description, and backend keywords
- 5Leverage the March 2026 update freshness signal with a 'What's New' campaign push and featured graphic refresh to maximize algorithmic weighting of recent update before signal decays
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1663 characters, providing good keyword density and information for users.
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): magic the gathering tracker, mtg scanner, magic the gathering companion.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track MTG Life Counter: Mythic Tools in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MTG Life Counter: Mythic Tools?
MTG Life Counter: Mythic Tools has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
On how many keywords does MTG Life Counter: Mythic Tools rank?
MTG Life Counter: Mythic Tools is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MTG Life Counter: Mythic Tools?
Based on shared keyword rankings, the most frequent competitors of MTG Life Counter: Mythic Tools are MTG Life Counter App: Lotus, Life Total - MtG Magic Counter, Mythic GME 2e. These apps appear next to MTG Life Counter: Mythic Tools on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MTG Life Counter: Mythic Tools in on the Google Play?
MTG Life Counter: Mythic Tools is listed in the Tools category on the Google Play.
How can MTG Life Counter: Mythic Tools improve its App Store Optimization?
Based on this audit, MTG Life Counter: Mythic Tools should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MTG Life Counter: Mythic Tools.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.