This audit was generated on April 17, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| octopi launcher | #1 | — | ||||
| home screen launcher | #9 | |||||
| custom launcher | #10 | |||||
| android launcher | #13 | |||||
| android home screen | #18 | |||||
| customizable home screenOpportunity | #67 | |||||
| widget stackOpportunity | Not ranked | — | — | |||
| glass widgetsOpportunity | Not ranked | — | — | |||
| app drawer organizerOpportunity | Not ranked | — | — | |||
| icon pack supportOpportunity | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
POCO Launcher 2.0 - Customize,
Personalization
Nova Launcher Lifetime Prime
Personalization
AIO Launcher
Personalization
MyICON - Icon Changer, Themes
Personalization
Material Photo Widget
Personalization
Olauncher. Minimal AF Launcher
Personalization
Before Launcher | Go Minimal
Personalization
XOS Launcher -Cool Stylish
Personalization
Square Home
Personalization
Material Pixel Launcher Lock
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Easy Homescreen
Easy Mail - Email Launcher
Candy Race Launcher
Zedge™ Wallpapers & Ringtones
Big Keyboard: Easy Homescreen
Themepack - App Icons, Widgets
Make Money: Play to Earn Cash
Pillow Chase Home App
iControl: Easy Widgets Themes
Music ringtones for android
Live Wallpapers - VibeWalls
Facemoji AI Emoji Keyboard
Zipper Lock Screen: Zip Theme
Cute Keyboard: Sounds & Emojis
Live Anime Shimeji Pets
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Octopi Launcher shows strong keyword fundamentals with a 91% keyword score and a #1 rank for its brand term, but it lacks chart presence and misses rankings for several high‑traffic keywords, limiting overall discoverability.
The app ranks #1 for "octopi launcher" with a traffic score of 67 and a moderate difficulty of 42, driving core organic installs. Maintain this position by protecting the brand term in the title and short description.
A quality score of 88% and a 4.3‑star rating from 1,077 reviews indicate good user satisfaction, which positively influences conversion. Leverage this by highlighting the rating in store assets and encouraging more reviews.
Charts Score is 0% – the app is not appearing in global or category top charts, which heavily limits exposure. This is reflected in the "not ranked" status for the Personalization category.
Keywords such as "widget stack" (traffic 67), "glass widgets" (traffic 56), and "app drawer organizer" (traffic 61) have no rankings despite moderate difficulty (38‑56). Their absence is a clear gap in keyword coverage.
Keywords like "home screen launcher" (rank 9, traffic 73) and "custom launcher" (rank 10, traffic 74) are already in the top 10 but sit near the bottom; improving copy density and adding these terms to the short description can push them into the top 5, increasing click‑through rates.
Terms such as "customizable home screen" (rank 67, difficulty 38) and "icon pack support" (unranked, difficulty 38) have low competition. Integrating them naturally into the long description and metadata can capture niche search traffic.
- 1Add top‑performing keywords (home screen launcher, custom launcher, android home screen) to the app title and short description without exceeding character limits.
- 2Rewrite the long description to include missing high‑traffic keywords (widget stack, glass widgets, app drawer organizer, icon pack support) using natural language and feature bullet points.
- 3Launch a targeted acquisition campaign (e.g., Play Store UAC) to increase install volume and trigger chart placement, aiming for at least 5% week‑over‑week growth.
- 4Implement an in‑app prompt after 3‑5 days of usage to encourage 5‑star reviews, boosting the rating and conversion rate.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): home screen launcher, custom launcher.
Good visibility score
Score of 72/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Octopi Launcher • Home Screens?
Octopi Launcher • Home Screens has a visibility score of 72 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 17, 2026.
On how many keywords does Octopi Launcher • Home Screens rank?
Octopi Launcher • Home Screens is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Octopi Launcher • Home Screens?
Based on shared keyword rankings, the most frequent competitors of Octopi Launcher • Home Screens are Olauncher. Minimal AF Launcher, POCO Launcher 2.0 - Customize,, Before Launcher | Go Minimal. These apps appear next to Octopi Launcher • Home Screens on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Octopi Launcher • Home Screens in on the Google Play?
Octopi Launcher • Home Screens is listed in the Personalization category on the Google Play.
How can Octopi Launcher • Home Screens improve its App Store Optimization?
Based on this audit, Octopi Launcher • Home Screens should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Octopi Launcher • Home Screens.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.