This audit was generated on April 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| bracket tracker | #1 | — |  |     | ||
| ncaa bracket | #3 | |  |  | ||
| tournament bracket | #13 |  |  |   | ||
| bracket manager | #15 |  |  |   | ||
| ncaa tournament | #23 |  |  |   | ||
| march madnessOpportunity | Not ranked | — | — |   | ||
| college basketballOpportunity | Not ranked | — | — |     | ||
| college hoopsOpportunity | Not ranked | — | — |  | ||
| basketball poolOpportunity | Not ranked | — | — |      | ||
| tournament trackerOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Bracket Battle
Sports
Champion – Tournament-Manager
Sports
CBS Sports App: Scores & News
Sports
ESPN Tournament Challenge
Sports
Brackets: Tournament App
Sports
make League tournament bracket
Sports
2026 NCAA Women’s Final Four
Sports
Bracket Master
Sports
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Sports chart position
The Masters Golf Tournament
MLB
GameChanger
MLB Ballpark
ESPN
FanDuel Sportsbook & Casino
CBS Sports App: Scores & News
bet365 - Sportsbook & Casino
Fanatics Sportsbook & Casino
DraftKings Sportsbook & Casino
Fanatics: Shop NFL, NBA & MLB
onX Hunt: Offline Hunting Maps
Da Fit
Fishbrain - Fishing App
TCG Card Scanner TCG Collector
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Bracket Tracker shows strong keyword performance for core terms (rank 1 for 'bracket tracker', rank 3 for 'ncaa bracket') but suffers from zero chart presence and poor visibility for high-traffic seasonal keywords like 'march madness' and 'college basketball'. The app is missing critical opportunities during peak NCAA tournament season when search volume spikes.
The app achieves rank 1 for 'bracket tracker' (traffic 64) and rank 3 for 'ncaa bracket' (traffic 62, difficulty 33), indicating excellent ASO for its core identity. This 83% keywords score with 5/10 ranked provides a solid foundation to build upon.
Critical failure to rank for 'march madness' (traffic 86, difficulty 39) and 'college basketball' (traffic 54, difficulty 45) despite the app explicitly supporting these tournaments. These terms have 130 combined traffic points and are likely driving competitors' chart presence.
Charts Score of 0% with no global or category ranking indicates extremely low download velocity compared to competitors like ESPN Tournament Challenge. This suggests poor conversion from strong keyword positions to actual installs.
'Basketball pool' (traffic 74, difficulty 43) and 'tournament tracker' (traffic 61, difficulty 38) are unranked despite being highly relevant to the app's pool creation features. These represent lower-difficulty, high-reward targets before March 2024 season.
ESPN Tournament Challenge shares only 2 keywords, and most competitors are 'behind' in visibility. The description lacks 'march madness' entirely in first 500 chars despite being a primary use case. Keyword density for seasonal terms is likely suboptimal.
Current description opens with generic branding ('Manage the madness!') instead of keyword-rich hooks. Features list buries differentiators like 'seed scoring' without tying to searchable terms. 88% quality score suggests metadata structure is sound but content needs seasonal alignment.
- 1Rewrite title to 'Bracket Tracker - March Madness NCAA Pool Manager' and front-load 'march madness' and 'college basketball' in first 100 characters of description
- 2Add 'march madness', 'college basketball', 'basketball pool' to keyword field with supporting density in long description before next NCAA season
- 3Implement seasonal screenshot/metadata A/B testing in February-March to capitalize on 86-traffic 'march madness' search spike
- 4Analyze why ESPN Tournament Challenge outranks on shared keywords despite lower difficulty scores; review their metadata structure and backlink profile
- 5Create 'tournament tracker' and 'bracket manager' feature callouts in description to improve rankings for current positions 13-15 toward top 5
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): ncaa bracket.
Good visibility score
Score of 67/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Bracket Tracker?
Bracket Tracker has a visibility score of 67 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
On how many keywords does Bracket Tracker rank?
Bracket Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Bracket Tracker?
Based on shared keyword rankings, the most frequent competitors of Bracket Tracker are ESPN Tournament Challenge, Bracket Battle, Brackets: Tournament App. These apps appear next to Bracket Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Bracket Tracker in on the Google Play?
Bracket Tracker is listed in the Sports category on the Google Play.
How can Bracket Tracker improve its App Store Optimization?
Based on this audit, Bracket Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Bracket Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.