This audit was generated on April 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| minimo | #2 |  |  |    | ||
| privacy focused launcher | #10 |  |  |      | ||
| minimalist launcher | #12 | |  |   | ||
| minimalist interface | #12 |  |  |  | ||
| open source launcher | #20 |  |  |    | ||
| lightweight launcher | #29 |  |  | | ||
| customizable launcherOpportunity | #59 |  |  |   | ||
| custom launcherOpportunity | #91 | |  | | ||
| home screen organizerOpportunity | Not ranked | — | — |    | ||
| simple home screenOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
MINIMO
Maps & Navigation
Niagara Launcher ‧ Home Screen
Personalization
Zone Edge Launcher and drawer
Personalization
Focus Home Screen - Launcher
Productivity
Win-X Launcher
Productivity
Mini Racing Adventures
Game Racing
Pro Launcher. Productive You.
Productivity
Orbit Launcher Sci-fi AI Theme
Personalization
Oasis - Minimal App Launcher
Productivity
hyperion launcher
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Easy Homescreen
Easy Mail - Email Launcher
Big Keyboard: Easy Homescreen
Zedge™ Wallpapers & Ringtones
Candy Race Launcher
Themepack - App Icons, Widgets
Pillow Chase Home App
Make Money: Play to Earn Cash
Messenger Chat Home
Live Wallpapers - VibeWalls
iControl: Easy Widgets Themes
Facemoji AI Emoji Keyboard
Music ringtones for android
Emoji Up genmoji sticker maker
Cute Keyboard: Sounds & Emojis
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Minimo has a solid keyword foundation with an 83% score and a top‑2 rank for its brand name, but it lacks chart presence and misses rankings for several high‑traffic keywords, limiting visibility.
The keyword "minimo" ranks #2 with traffic 81 and low difficulty (35), contributing heavily to the 83% keyword score. Maintain this position by protecting the brand name in the title and short description.
The app scores 88% on quality, reflecting a 4.3 rating and stable reviews. Leverage this by highlighting user satisfaction in the description and promotional graphics to boost conversion.
Charts Score is 0% and the app is not ranked in any global or category charts, preventing algorithmic boost. This is a critical visibility gap that must be addressed immediately.
Keywords like "home screen organizer" (traffic 67) and "simple home screen" (traffic 68) are not ranked, while "custom launcher" sits at #91 despite traffic 74. These gaps cost potential downloads.
"privacy focused launcher" already ranks #10 with traffic 42 and moderate difficulty (38). Emphasizing privacy and open‑source benefits in the short description, visuals, and A/B tests can capture additional high‑intent users.
- 1Add unranked high‑traffic keywords (e.g., "home screen organizer", "simple home screen") to the title, short description, and long description, ensuring natural language usage.
- 2Refresh store assets (icon, feature graphic, screenshots) to improve click‑through rate and encourage higher chart placement.
- 3Launch an in‑app review prompt targeting users after a positive interaction to increase review count and push the rating above 4.5.
- 4Run A/B tests on localized metadata focusing on "privacy focused launcher" and "open source launcher" to improve conversion for those niches.
- 5Create a short video or carousel highlighting the open‑source nature and privacy controls to differentiate from competitors like Niagara Launcher.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): privacy focused launcher.
Good visibility score
Score of 67/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Minimo | Minimalist Launcher?
Minimo | Minimalist Launcher has a visibility score of 67 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
On how many keywords does Minimo | Minimalist Launcher rank?
Minimo | Minimalist Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Minimo | Minimalist Launcher?
Based on shared keyword rankings, the most frequent competitors of Minimo | Minimalist Launcher are MINIMO, Mini Racing Adventures, Niagara Launcher ‧ Home Screen. These apps appear next to Minimo | Minimalist Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Minimo | Minimalist Launcher in on the Google Play?
Minimo | Minimalist Launcher is listed in the Personalization category on the Google Play.
How can Minimo | Minimalist Launcher improve its App Store Optimization?
Based on this audit, Minimo | Minimalist Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Minimo | Minimalist Launcher.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.