This audit was generated on April 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dumbify | #1 | — |  |     | ||
| minimal launcher | #28 |  |  |  | ||
| simple home screenOpportunity | Not ranked | — | — |     | ||
| launcher appOpportunity | Not ranked | — | — |    | ||
| screen time trackerOpportunity | Not ranked | — | — |      | ||
| phone usage monitorOpportunity | Not ranked | — | — | No data | ||
| distraction freeOpportunity | Not ranked | — | — |     | ||
| essential appsOpportunity | Not ranked | — | — |      | ||
| streamlined interfaceOpportunity | Not ranked | — | — |      | ||
| mindful mobileOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Moye Launcher : Digital Detox
Productivity
Olauncher. Minimal AF Launcher
Personalization
Think Minimal Launcher
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI - Assistant & Glasses
Claude by Anthropic
Grok - AI Chat & Video
Microsoft Word: Edit Documents
PDF Reader - PDF Viewer
Google Gemini
Microsoft Excel: Spreadsheets
Phone Storage Clean
Manus AI
PDF Reader, Editor & Scanner
Google Docs
Adobe Acrobat Reader: Edit PDF
Gallery
DuckDuckGo, Duck.ai, & VPN
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Dumbify: Minimal Launcher has a modest visibility score of 36/100, with strong brand name ranking but weak keyword coverage and low user rating. The primary priority is to broaden keyword rankings and improve ratings to boost discoverability.
The keyword "dumbify" ranks #1 with a traffic score of 76 and a difficulty of 37, giving the app immediate top‑of‑search visibility for its brand name. Leverage this by keeping the brand front‑and‑center in the title and short description.
Only 2 of the 10 target keywords are ranked (44% score). High‑traffic terms like "minimal launcher" (traffic 63) and "launcher app" (traffic 76) are not ranked, limiting organic reach. Immediate metadata overhaul is needed.
The app sits at 3.3 stars from 137 reviews, which is below the Play Store average for productivity launchers and hurts conversion. A review‑generation campaign can lift the rating toward 4+.
Keywords such as "minimal launcher" (traffic 63, difficulty 78), "simple home screen" (traffic 68, difficulty 45), and "screen time tracker" (traffic 64, difficulty 42) have strong search volume. Incorporate them in the title, short description, and feature graphic to capture this demand.
Competitor Moye Launcher is ahead and targets "digital detox" and "screen time" audiences. Adding related terms (e.g., "digital detox", "phone usage monitor") and highlighting unique privacy stance can siphon users from Moye.
- 1Rewrite title and short description to include top traffic keywords: "minimal launcher", "simple home screen", "screen time tracker".
- 2Launch an in‑app prompt and email campaign encouraging satisfied users to leave 4‑5 star reviews.
- 3Refresh screenshots and add a short video showcasing the minimalist UI and privacy‑first claim.
- 4Run A/B tests on the app icon and feature graphic to improve click‑through rate.
- 5Address any performance or crash issues to raise the Quality Score above 70%.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Dumbify: Minimal Launcher?
Dumbify: Minimal Launcher has a visibility score of 36 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 14, 2026.
On how many keywords does Dumbify: Minimal Launcher rank?
Dumbify: Minimal Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Dumbify: Minimal Launcher?
Based on shared keyword rankings, the most frequent competitors of Dumbify: Minimal Launcher are Olauncher. Minimal AF Launcher, Moye Launcher : Digital Detox, Think Minimal Launcher. These apps appear next to Dumbify: Minimal Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Dumbify: Minimal Launcher in on the Google Play?
Dumbify: Minimal Launcher is listed in the Productivity category on the Google Play.
How can Dumbify: Minimal Launcher improve its App Store Optimization?
Based on this audit, Dumbify: Minimal Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Dumbify: Minimal Launcher.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.