This audit was generated on April 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| lena icon pack | #1 | — |  |     | ||
| lena icons | #1 | — | |  | ||
| premium icon pack | #2 |  |  |   | ||
| shapeless icons | #3 |  |  |   | ||
| icon themes | #3 |  | |   | ||
| custom icons | #4 | | |   | ||
| android icon pack | #6 |  |  |  | ||
| icon pack | #13 |  |  |   | ||
| minimalist icons | #27 |  |  |      | ||
| android customizationOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Icon Pack Studio
Personalization
Vera Icon Pack: shapeless icon
Personalization
Funko - Icon Pack
Personalization
Sticker UI - Icon Pack Android
Personalization
Vera Outline White Icon Pack
Personalization
Lena White: Glyph Icon Pack
Personalization
Moxy Shapeless Icons
Personalization
Darko - Icon Pack
Personalization
Retro Mode - Icon Pack (Light)
Personalization
Olympia - Cartoon Icons Pack
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Glass Widgets
Fallout Pip-Boy SE Watch Face
MD339 Digital watch face
Everything Widgets
PER27 Digital Watch Face
MD307 Digital watch face
PER32 Ultra Hybrit Watch Face
Minimal - Classic - RE31
MD326 3D Modern Watch Face
D355 Premium Watch Face
OneUI Widgets
Galaxy Widgets: One UI
PER23 Digital Watch Face
WB Digital Base 2 Watch Face
ILLUMINATOR Digital Watch face
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Lena Icon Pack demonstrates strong keyword optimization with 100% keyword coverage and excellent quality metrics, but suffers from zero chart presence despite a solid 4.7 rating. The app dominates brand-specific searches but misses high-traffic opportunities like 'icon pack' (rank 13, traffic 63) and 'android customization' (unranked, traffic 72), limiting organic discovery beyond branded queries.
The app holds #1 positions for 'lena icon pack' and 'lena icons' with combined traffic of 84, establishing strong branded search capture. This indicates effective title integration and helps defend against 5 direct competitors including Lena White and Vera Icon Pack. Maintain this advantage by continuing to prioritize brand keywords in metadata.
Critical missed opportunity on 'icon pack' (traffic 63, difficulty 87) where ranking 13th sacrifices significant volume, and complete absence on 'android customization' (traffic 72, difficulty 31) despite low competition. The 87 difficulty score for 'icon pack' is manageable given the app's 4.7 rating and established presence—prioritize improving this position through enhanced metadata placement and A/B testing.
Zero charts score indicates the app has never ranked in Top 100 for Personalization category, despite 383 reviews and strong 4.7 rating. This is unusual for a paid app at $3.49 with good keyword performance. Focus on conversion rate optimization through screenshot improvements and localized pricing experiments to trigger algorithmic ranking signals.
Vera Icon Pack and Icon Pack Studio rank ahead with minimal keyword overlap (1-2 shared terms). Analyze their metadata to identify ranking keywords not currently targeted—particularly around 'shapeless' variations and 'glyph' terms where Lena has design advantage but potentially weaker positioning.
Keywords ranking 3rd-6th ('shapeless icons', 'android icon pack', 'custom icons', 'icon themes') represent conversion-ready traffic but lack top visibility. Small metadata adjustments—moving these exact phrases to title/subtitle fields—could bump rankings and capture 51-65 traffic volume keywords before competitors solidify positions.
100% quality score with premium $3.49 pricing and 4.7/5 rating creates strong conversion foundation for paid acquisition. The 6,166 icon count mentioned in description justifies premium positioning—leverage this in screenshots and feature graphics to reduce price sensitivity and improve browse-to-install conversion.
- 1Restructure title to include high-traffic 'android icon pack' or 'custom icons' while preserving brand terms: test 'Lena Icon Pack - Shapeless Custom Icons'
- 2Add 'android customization' to short description and backend keywords to capture unranked traffic 72 opportunity with low difficulty 31
- 3Implement category ranking push: run targeted Google Ads UAC campaign focused on 'Personalization' category placement to trigger chart algorithms
- 4A/B test screenshot sequence highlighting 6,166 icon count and 'shapeless glyph' differentiation vs. competitors Vera and Lena White
- 5Analyze top 3 competitor metadata (Vera, Icon Pack Studio, Funko) to identify 5-10 non-overlapping keywords with traffic >40 and difficulty <50 for backend optimization
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2869 characters, providing good keyword density and information for users.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): android icon pack, custom icons, lena icons.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Lena Icon Pack Shapeless Icons?
Lena Icon Pack Shapeless Icons has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 16, 2026.
On how many keywords does Lena Icon Pack Shapeless Icons rank?
Lena Icon Pack Shapeless Icons is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Lena Icon Pack Shapeless Icons?
Based on shared keyword rankings, the most frequent competitors of Lena Icon Pack Shapeless Icons are Lena White: Glyph Icon Pack, Icon Pack Studio, Vera Icon Pack: shapeless icon. These apps appear next to Lena Icon Pack Shapeless Icons on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Lena Icon Pack Shapeless Icons in on the Google Play?
Lena Icon Pack Shapeless Icons is listed in the Personalization category on the Google Play.
How can Lena Icon Pack Shapeless Icons improve its App Store Optimization?
Based on this audit, Lena Icon Pack Shapeless Icons should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Lena Icon Pack Shapeless Icons.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.