This audit was generated on April 17, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| cool launcher pro | #1 | — |  |     | ||
| smooth performance launcherOpportunity | #61 |  |  |      | ||
| customizable launcherOpportunity | Not ranked | — | — |  | ||
| 3d theme launcherOpportunity | Not ranked | — | — |      | ||
| home screen replacementOpportunity | Not ranked | — | — |    | ||
| android launcherOpportunity | Not ranked | — | — |  | ||
| personalization appOpportunity | Not ranked | — | — |    | ||
| live wallpaper launcherOpportunity | Not ranked | — | — |      | ||
| icon pack launcherOpportunity | Not ranked | — | — |      | ||
| android customizationOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
2026 Calendar Launcher
Productivity
Pro Launcher. Productive You.
Productivity
XOS Launcher -Cool Stylish
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Easy Homescreen
Easy Mail - Email Launcher
Candy Race Launcher
Zedge™ Wallpapers & Ringtones
Big Keyboard: Easy Homescreen
Themepack - App Icons, Widgets
Make Money: Play to Earn Cash
Pillow Chase Home App
iControl: Easy Widgets Themes
Music ringtones for android
Live Wallpapers - VibeWalls
Facemoji AI Emoji Keyboard
Zipper Lock Screen: Zip Theme
Cute Keyboard: Sounds & Emojis
Live Anime Shimeji Pets
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Cool Launcher Pro has a critically low visibility score of 23/100 with only 2/10 ranked keywords, indicating severe ASO underperformance despite decent quality metrics (75%). The app is essentially invisible in category charts and failing to capture high-traffic keywords, making immediate keyword optimization the highest priority.
The app ranks #1 for 'cool launcher pro' with 73 traffic score, proving strong brand awareness capture. This foundational asset should be leveraged to build keyword clusters around the brand name for defensive ASO.
7 out of 10 analyzed keywords show 'not ranked' status, including high-value terms like 'android launcher' (73 traffic, difficulty 42) and '3d theme launcher' (71 traffic, difficulty 48). The app is effectively invisible to 70% of target search traffic despite these terms appearing in the title and description.
Only 20% keyword coverage with 2/10 ranked positions indicates fundamental indexing issues. The 'smooth performance launcher' rank of 61 generates minimal visibility, suggesting poor metadata optimization and possible algorithmic penalties or crawling issues.
Multiple unranked keywords have difficulty scores below 40: 'home screen replacement' (31 difficulty, 40 traffic), 'personalization app' (33 difficulty, 57 traffic), and 'android customization' (31 difficulty, 72 traffic). These present immediate win opportunities with minimal competition.
Zero charts presence (0% score) in Personalization category with no ranking data suggests the app lacks download velocity and engagement metrics. Focusing on conversion rate optimization and retention could trigger algorithmic chart placement, creating a visibility multiplier effect.
All three identified competitors share only 1 keyword each, indicating minimal competitive overlap and potentially poor keyword-market fit. The app trails '2026 Calendar Launcher' and lacks distinct positioning against 'XOS Launcher -Cool Stylish' which likely dominates the 'cool/stylish' semantic space.
- 1Rebuild metadata with exact-match keyword placement: move 'android launcher', '3d theme launcher', and 'home screen replacement' to title/subtitle with priority on lowest-difficulty highest-traffic combinations
- 2Immediate technical audit for indexing issues: verify Google Play crawling, check for keyword stuffing penalties, and ensure description contains natural keyword density for unranked terms
- 3Launch aggressive keyword sprint targeting 'android customization' (72 traffic, 31 difficulty) and 'personalization app' (57 traffic, 33 difficulty) through title update and first 167 character optimization
- 4Implement conversion rate experiments to boost install velocity and trigger category ranking; low chart score suggests algorithm excludes app from browse surfaces
- 5Differentiate from 'XOS Launcher -Cool Stylish' by pivoting semantic positioning toward 'pro/productivity' features rather than competing directly on 'cool/stylish' aesthetic terms
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1992 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Cool Launcher Pro?
Cool Launcher Pro has a visibility score of 23 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 17, 2026.
On how many keywords does Cool Launcher Pro rank?
Cool Launcher Pro is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Cool Launcher Pro?
Based on shared keyword rankings, the most frequent competitors of Cool Launcher Pro are Pro Launcher. Productive You., 2026 Calendar Launcher, XOS Launcher -Cool Stylish. These apps appear next to Cool Launcher Pro on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Cool Launcher Pro in on the Google Play?
Cool Launcher Pro is listed in the Personalization category on the Google Play.
How can Cool Launcher Pro improve its App Store Optimization?
Based on this audit, Cool Launcher Pro should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Cool Launcher Pro.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.