Nemours Children’s MyChart

The app ranks #1 for "nemours" and "kids health" with traffic scores of 55 and 46 respectively, and difficulty under 40, indicating strong brand authority and easy wins in these terms.

Charts Score is 0%, meaning the app is not appearing in top‑10 lists for its category or globally, which limits organic discovery beyond search.

"Medical records" (traffic 48) and "video visits" (traffic 74) are not ranked at all, despite moderate difficulty (50 and 37). Capturing these could add >120 traffic points.

Keywords like "pediatric care" (rank 38) and "child health tracker" (rank 19) have decent traffic (31 & 66) but fall outside top‑10. Optimizing copy can push them into the top‑10.

Quality Score is 90% but conversion can be lifted by adding screenshots/video that showcase video visits and record access, helping move the app into charts.

Competitors share only one keyword each and are either ahead or behind on different terms. Target their weak keywords (e.g., "pediatric medicine") to overtake them.