This audit was generated on April 17, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| pinwheel | #1 | — |  |     | ||
| caregiver portal | #1 | — |  |    | ||
| parental controls | #34 |  |  |      | ||
| parenting appOpportunity | #59 |  |  |     | ||
| kid friendly phoneOpportunity | Not ranked | — | — |      | ||
| safe phone for kidsOpportunity | Not ranked | — | — |   | ||
| child phone monitoringOpportunity | Not ranked | — | — | No data | ||
| healthy tech habitsOpportunity | Not ranked | — | — |      | ||
| phone for kidsOpportunity | Not ranked | — | — |   | ||
| kids smartphone safetyOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
CALMEAN Control Center
Parenting
Napper: Baby Sleep & Parenting
Parenting
PinwheelGPT: Kid-Safe AI Chat
Education
Adora - Parental Control
Parenting
Joon: Behavior Improvement App
Parenting
GT App
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Parenting chart position
Eyezy: GPS phone tracker
Pregnancy App & Baby Tracker
FamilyAlbum - Photo Sharing
AppClose: Co-Parent Essentials
Kids360: Parental Control App
Huckleberry: Smart Baby Care
Pregnancy Tracker & Baby App
Pregnancy + | Tracker App
AirDroid Parental Control
Microsoft Family Safety
Speech Blubs: Language Therapy
Bark - Parental Controls
Findmykids: Kids GPS Tracker
FlashGet Kids:parental control
OurFamilyWizard Co-Parent App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Pinwheel Caregiver has a modest visibility score of 40/100 with strong brand keyword rankings but suffers from low quality, poor ratings, and missing core keywords. Immediate focus should be on boosting conversion assets and expanding keyword coverage to improve rankings and chart presence.
The brand term "pinwheel" ranks #1 with a traffic potential of 70 and a moderate difficulty of 33, indicating strong brand recognition. Leverage this by maintaining the exact brand term in the title and meta data to preserve its top position.
The phrase "caregiver portal" also ranks #1 (traffic 28, difficulty 29), showing effective niche targeting. Highlight this term in the short description and feature graphic to capture relevant searches.
The app’s quality score is only 38%, reflecting weak visuals, limited screenshots, and no promo video. Upgrading visual assets and adding a localized video can raise the quality score and improve conversion rates.
With a 3.2‑star rating from just 195 reviews, user trust is low, which hurts install conversion. Implement an in‑app review prompt after key milestones and consider a small incentive to encourage higher‑rating feedback.
Four high‑traffic keywords (parental controls, safe phone for kids, kids smartphone safety, phone for kids) are not ranked. Integrate these terms naturally into the title, short description, and first 250 characters of the long description to capture additional search volume.
The charts score is 0%, indicating no presence in install or revenue charts. After improving assets and keyword density, launch a limited‑time user acquisition campaign (e.g., Google App Campaign) to generate the installs needed for chart placement.
- 1Revise the app title to include a high‑traffic keyword (e.g., "Kid Safe Phone – Pinwheel Caregiver").
- 2Rewrite the long description (up to 4,000 characters) to embed top unranked keywords in the first 250 characters and throughout the copy.
- 3Add 5 high‑resolution screenshots and a 15‑second localized promo video highlighting safety features and the caregiver portal.
- 4Implement an in‑app review flow triggered after a successful setup, aiming for ≥4‑star reviews and increasing total review count.
- 5Run a short‑term Google App Campaign focused on the newly added keywords to boost installs and achieve chart visibility.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3377 characters, providing good keyword density and information for users.
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): caregiver portal.
Rating needs improvement
A 3.2 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Pinwheel Caregiver?
Pinwheel Caregiver has a visibility score of 40 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 17, 2026.
On how many keywords does Pinwheel Caregiver rank?
Pinwheel Caregiver is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Pinwheel Caregiver?
Based on shared keyword rankings, the most frequent competitors of Pinwheel Caregiver are PinwheelGPT: Kid-Safe AI Chat, CALMEAN Control Center, Adora - Parental Control. These apps appear next to Pinwheel Caregiver on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Pinwheel Caregiver in on the Google Play?
Pinwheel Caregiver is listed in the Parenting category on the Google Play.
How can Pinwheel Caregiver improve its App Store Optimization?
Based on this audit, Pinwheel Caregiver should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pinwheel Caregiver.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.