Toddle Family

The app ranks #2 for the brand keyword "toddle" with traffic potential of 45, showing strong brand recognition. Leverage this by reinforcing the brand term in the title and description to capture residual traffic.

A quality score of 53% indicates acceptable stability, performance, and compliance, providing a solid foundation for further ASO work without major technical blockers.

7 out of the top 10 target keywords (e.g., "parent teacher communication", "school management", "learning portfolio") are not ranked despite traffic scores of 39‑55 and moderate difficulty (30‑68). This is the primary driver of the low visibility score.

The app has no presence in global or category charts, meaning it is not gaining organic momentum. This stems from poor keyword coverage and insufficient visual assets.

The current rating (3.3) and limited screenshots/video reduce conversion. Adding high‑quality localized screenshots, a short promo video, and launching a 5‑star incentive campaign can improve CTR and rating, indirectly helping rankings.