This audit was generated on April 17, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mkv editor | #1 | — |  |     | ||
| subtitle extractor | #2 |  |  |   | ||
| mkv converter | #28 |  |  |      | ||
| subtitle editor | #45 |  |  |    | ||
| audio encoderOpportunity | #86 |  |  |      | ||
| video encoderOpportunity | Not ranked | — | — | | ||
| hevc converterOpportunity | Not ranked | — | — |  | ||
| video editor | Not ranked | — | — |    | ||
| media converterOpportunity | Not ranked | — | — |   | ||
| video converter | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Burned-in Subtitle Extractor
Tools
Audio Editor and Music Editor
Music & Audio
Video & Image Format Converter
Tools
Video Editor VideoShow Pro
Video Players
PowerDirector - Video Editor
Video Players
VidSub: Video Subtitle Creator
Video Players
Video and Audio to Text
Tools
Video Converter: Mp3 Converter
Tools
Filmora: AI Video Editor&Maker
Video Players
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
PDF & Launcher for Android
Cleanup: Phone Storage Cleaner
Find My Phone by Clap Launcher
Google Authenticator
Clean Sweep Plus
QR & Barcode Scanner
Clean Master Box
Cleaner Guard
Cleaner Toolbox
Move to iOS
Clean Utility Toolkit
Proton VPN: Fast & Secure VPN
Norton360 Antivirus & Security
Google Translate
QR & Barcode Scanner Launcher
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
MKV Editor, Extractor has strong core keyword rankings (mkv editor #1, subtitle extractor #2) but suffers from a low quality score (25%) and zero chart presence, limiting overall visibility. The primary priority is to boost quality signals and capture high‑traffic, unranked keywords.
The app ranks #1 for "mkv editor" and #2 for "subtitle extractor" with traffic scores of 82 and 55 respectively, demonstrating strong relevance for its core functionality.
A quality score of 25% indicates weak visual assets, low engagement, and poor review sentiment (3.7 rating). Upgrading screenshots, adding a preview video, and encouraging 4‑5 star reviews will improve conversion and overall visibility.
Key high‑traffic keywords such as "video encoder" (traffic 68), "video converter" (76), and "video editor" (77) are unranked, causing a large visibility gap despite difficulty levels below 90 for most.
Add long‑tail variations (e.g., "HEVC converter", "audio encoder", "mkv converter") into the title, short description, and app description to capture the unranked traffic and improve the keywords score beyond the current 5/10.
Competitors like PowerDirector and Audio Editor rank ahead on broader terms but share only 1 keyword each. Target those broader terms ("video editor", "media converter") with localized copy and feature highlights to siphon their traffic.
The app has 0% chart score; running A/B tests on icon, screenshots, and short description can boost install velocity and help achieve chart placement in the Tools category.
- 1Refresh visual assets: add high‑resolution screenshots, a 15‑second feature video, and highlight HEVC/AAC conversion capabilities.
- 2Revise metadata to embed missing high‑traffic keywords (video encoder, video converter, video editor) in title, short description, and feature list.
- 3Implement a review acquisition strategy (in‑app prompt after successful conversion) to lift the rating above 4.0 and improve quality score.
- 4Run A/B tests on icon and short description to increase click‑through rate and drive chart placement.
- 5Localize the description and keyword set for top markets to capture additional traffic and improve overall visibility.
ASO Insights
Actionable recommendations to improve your visibility
Strong keyword positions
Ranking in top 10 for 1 keyword(s): subtitle extractor.
Short description
Your app description is only 261 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 15 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MKV Editor, Extractor?
MKV Editor, Extractor has a visibility score of 50 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 17, 2026.
On how many keywords does MKV Editor, Extractor rank?
MKV Editor, Extractor is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MKV Editor, Extractor?
Based on shared keyword rankings, the most frequent competitors of MKV Editor, Extractor are PowerDirector - Video Editor, Burned-in Subtitle Extractor, VidSub: Video Subtitle Creator. These apps appear next to MKV Editor, Extractor on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MKV Editor, Extractor in on the Google Play?
MKV Editor, Extractor is listed in the Tools category on the Google Play.
How can MKV Editor, Extractor improve its App Store Optimization?
Based on this audit, MKV Editor, Extractor should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MKV Editor, Extractor.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.