MKV Editor, Extractor

The app ranks #1 for "mkv editor" and #2 for "subtitle extractor" with traffic scores of 82 and 55 respectively, demonstrating strong relevance for its core functionality.

A quality score of 25% indicates weak visual assets, low engagement, and poor review sentiment (3.7 rating). Upgrading screenshots, adding a preview video, and encouraging 4‑5 star reviews will improve conversion and overall visibility.

Key high‑traffic keywords such as "video encoder" (traffic 68), "video converter" (76), and "video editor" (77) are unranked, causing a large visibility gap despite difficulty levels below 90 for most.

Add long‑tail variations (e.g., "HEVC converter", "audio encoder", "mkv converter") into the title, short description, and app description to capture the unranked traffic and improve the keywords score beyond the current 5/10.

Competitors like PowerDirector and Audio Editor rank ahead on broader terms but share only 1 keyword each. Target those broader terms ("video editor", "media converter") with localized copy and feature highlights to siphon their traffic.

The app has 0% chart score; running A/B tests on icon, screenshots, and short description can boost install velocity and help achieve chart placement in the Tools category.