This audit was generated on April 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| excel pdf converter | #1 | — |  |     | ||
| excel to pdf | #2 | |  |  | ||
| excel document converter | #6 | |  |     | ||
| convert excel files | #6 | |  |    | ||
| xlsx converter | #6 | |  |  | ||
| convert xlsx | #9 | |  |     | ||
| xls to pdf | #13 |  | |   | ||
| excel | Not ranked | — | — |     | ||
| pdf converter | Not ranked | — | — |      | ||
| pdf conversionOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Excel to PDF Converter & XLSX
Productivity
Word to Excel Converter & XLSX
Productivity
PDF to Excel
Tools
Excel to PDF Converter : xlsx
Business
XLSX to PDF Converter
Tools
Excel to PDF Converter
Productivity
Excel One: Fast XLS/XLSX View
Productivity
Image to Excel Converter: XLSX
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI - Assistant & Glasses
Claude by Anthropic
Microsoft Word: Edit Documents
Grok - AI Chat & Video
Google Gemini
PDF Reader - PDF Viewer
Phone Storage Clean
Adobe Acrobat Reader: Edit PDF
PDF Reader, Editor & Scanner
Microsoft Excel: Spreadsheets
Open Chat - AI bot app
DuckDuckGo, Duck.ai, & VPN
ID.me Authenticator
Google Docs
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a solid keyword foundation (81% score, 7/10 core keywords ranked) but suffers from low overall visibility (64/100) due to missing rankings for high‑traffic terms, no category ranking, and a moderate rating. Immediate focus should be on expanding keyword coverage and boosting app quality signals.
‘excel pdf converter’ ranks #1 and ‘excel to pdf’ ranks #2, driving the majority of traffic (72 + 73). Leverage these top positions by reinforcing them in the title and short description to maintain dominance.
High‑traffic keywords like ‘excel’ (traffic 82), ‘pdf converter’ (traffic 82) and ‘pdf conversion’ (traffic 76) are not ranked at all, representing a sizable untapped audience.
The app is not ranked in the Productivity category, limiting discovery in curated lists and category‑specific searches.
A 3.5 ★ rating from 2,382 reviews harms the Quality Score (63%). Encouraging satisfied users to leave 5‑star reviews can improve conversion and store ranking.
The leading competitor shares 4 core keywords and outranks you in several. By adding the missing shared keywords and enhancing copy for ‘convert xlsx’, ‘xls to pdf’, you can steal their traffic.
- 1Add missing high‑traffic keywords (excel, pdf converter, pdf conversion) to the app title, short description, and long description while keeping readability.
- 2Refresh the store listing visuals (icon, screenshots, add a short video) to raise the Quality Score and appeal to users.
- 3Launch an in‑app prompt after successful conversions asking for a 5‑star rating, coupled with a brief survey for detractors.
- 4Optimize category metadata: include ‘productivity’, ‘office’, and related terms in the description and select the most relevant sub‑category.
- 5Perform A/B testing on the listing (title variants, screenshot order) to identify the combination that improves click‑through and install rates.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): convert xlsx, excel document converter, convert excel files.
Good visibility score
Score of 64/100 indicates solid app store presence.
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Excel to PDF Converter in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Excel to PDF Converter?
Excel to PDF Converter has a visibility score of 64 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 15, 2026.
On how many keywords does Excel to PDF Converter rank?
Excel to PDF Converter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Excel to PDF Converter?
Based on shared keyword rankings, the most frequent competitors of Excel to PDF Converter are Excel to PDF Converter & XLSX, Word to Excel Converter & XLSX, Excel to PDF Converter : xlsx. These apps appear next to Excel to PDF Converter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Excel to PDF Converter in on the Google Play?
Excel to PDF Converter is listed in the Productivity category on the Google Play.
How can Excel to PDF Converter improve its App Store Optimization?
Based on this audit, Excel to PDF Converter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Excel to PDF Converter.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.