This audit was generated on April 15, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| excel pdf converter | #1 | — | ||||
| excel to pdf | #2 | |||||
| excel document converter | #6 | |||||
| convert excel files | #6 | |||||
| xlsx converter | #6 | |||||
| convert xlsx | #9 | |||||
| xls to pdf | #13 | |||||
| excel | Not ranked | — | — | |||
| pdf converter | Not ranked | — | — | |||
| pdf conversion | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
Productivity chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a solid keyword foundation (81% score, 7/10 core keywords ranked) but suffers from low overall visibility (64/100) due to missing rankings for high‑traffic terms, no category ranking, and a moderate rating. Immediate focus should be on expanding keyword coverage and boosting app quality signals.
‘excel pdf converter’ ranks #1 and ‘excel to pdf’ ranks #2, driving the majority of traffic (72 + 73). Leverage these top positions by reinforcing them in the title and short description to maintain dominance.
High‑traffic keywords like ‘excel’ (traffic 82), ‘pdf converter’ (traffic 82) and ‘pdf conversion’ (traffic 76) are not ranked at all, representing a sizable untapped audience.
The app is not ranked in the Productivity category, limiting discovery in curated lists and category‑specific searches.
A 3.5 ★ rating from 2,382 reviews harms the Quality Score (63%). Encouraging satisfied users to leave 5‑star reviews can improve conversion and store ranking.
The leading competitor shares 4 core keywords and outranks you in several. By adding the missing shared keywords and enhancing copy for ‘convert xlsx’, ‘xls to pdf’, you can steal their traffic.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 5 keyword(s): convert xlsx, excel document converter, convert excel files.
Score of 64/100 indicates solid app store presence.
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Excel to PDF Converter has a visibility score of 64 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 15, 2026.
Excel to PDF Converter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Excel to PDF Converter are Excel to PDF Converter & XLSX, Word to Excel Converter & XLSX, Excel to PDF Converter : xlsx. These apps appear next to Excel to PDF Converter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Excel to PDF Converter is listed in the Productivity category on the Google Play.
Based on this audit, Excel to PDF Converter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Excel to PDF Converter.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.