How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| excel pdf converter | #1 | — | ||||
| excel to pdf | #2 | |||||
| excel document converter | #6 | |||||
| convert excel files | #6 | |||||
| xlsx converter | #6 | |||||
| convert xlsx | #9 | |||||
| xls to pdf | #13 | |||||
| excel | Not ranked | — | — | |||
| pdf converter | Not ranked | — | — | |||
| pdf conversion | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Productivity
Productivity
Tools
Business
Tools
Productivity
Productivity
Productivity
Occurrence count shows how many keywords each competitor appears on
Productivity chart position
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Grok - AI Chat & Video
Google Gemini
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Adobe Acrobat Reader: Edit PDF
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Microsoft Excel: Spreadsheets
Open Chat - AI bot app
DuckDuckGo, Duck.ai, & VPN
ID.me Authenticator
Google Docs
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a solid keyword foundation (81% score, 7/10 core keywords ranked) but suffers from low overall visibility (64/100) due to missing rankings for high‑traffic terms, no category ranking, and a moderate rating. Immediate focus should be on expanding keyword coverage and boosting app quality signals.
‘excel pdf converter’ ranks #1 and ‘excel to pdf’ ranks #2, driving the majority of traffic (72 + 73). Leverage these top positions by reinforcing them in the title and short description to maintain dominance.
High‑traffic keywords like ‘excel’ (traffic 82), ‘pdf converter’ (traffic 82) and ‘pdf conversion’ (traffic 76) are not ranked at all, representing a sizable untapped audience.
The app is not ranked in the Productivity category, limiting discovery in curated lists and category‑specific searches.
A 3.5 ★ rating from 2,382 reviews harms the Quality Score (63%). Encouraging satisfied users to leave 5‑star reviews can improve conversion and store ranking.
The leading competitor shares 4 core keywords and outranks you in several. By adding the missing shared keywords and enhancing copy for ‘convert xlsx’, ‘xls to pdf’, you can steal their traffic.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 5 keyword(s): convert xlsx, excel document converter, convert excel files.
Score of 64/100 indicates solid app store presence.
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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