How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| pdf to excel converter | #1 | — | ||||
| convert pdf to excel | #1 | — | ||||
| excel converter | #2 | |||||
| pdf to xlsx | #3 | |||||
| spreadsheet converter | #4 | |||||
| excel spreadsheet converter | #5 | |||||
| jpg to xlsx | #11 | |||||
| pdf converter | Not ranked | — | — | |||
| ocr converter | Not ranked | — | — | |||
| document converter | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Productivity
Productivity
Productivity
Productivity
Tools
Productivity
Productivity
Occurrence count shows how many keywords each competitor appears on
Productivity chart position
Meta AI - Assistant & Glasses
ChatGPT
Claude by Anthropic
Microsoft Word: Edit Documents
Grok - AI Chat & Video
Google Gemini
PDF Reader - PDF Viewer
Phone Storage Clean
Adobe Acrobat Reader: Edit PDF
Microsoft Excel: Spreadsheets
PDF Reader, Editor & Scanner
ID.me Authenticator
DuckDuckGo, Duck.ai, & VPN
Google Docs
Open Chat - AI bot app
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app dominates core keywords (e.g., rank 1 for "pdf to excel converter" and "convert pdf to excel") but lacks chart presence and category ranking, keeping its overall visibility at 79/100. Immediate focus should be on converting keyword strength into higher downloads and improving quality score.
The app holds rank 1 for "pdf to excel converter" and "convert pdf to excel", rank 2 for "excel converter", and rank 3‑5 for several related terms, covering 6 of the top 10 target keywords. Leverage these positions in ad copy and store listing to sustain click‑through rates.
A 4.2‑star rating across 6,364 reviews demonstrates strong user satisfaction, which can be highlighted in the description and screenshots to boost credibility. Maintaining this rating should remain a priority.
Keywords with the highest search volume—"pdf converter" (traffic 82), "ocr converter" (76), and "document converter" (75)—are currently unranked. This gap costs potential organic installs. Incorporate these terms naturally into the short and full description, and add them to the keyword field if possible.
Charts score is 0%, indicating the app is not appearing in top‑chart lists for any region or category, which limits discoverability. The low download velocity is likely dragging down the overall visibility score.
Current quality score is 78%; raising it above 85% can boost algorithmic ranking. Add a high‑impact demo video, update screenshots to showcase OCR and image‑to‑Excel features, and run A/B tests on the icon and title length.
Actionable recommendations to improve your visibility
Your description is 3172 characters, providing good keyword density and information for users.
40 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 4 keyword(s): convert pdf to excel, excel spreadsheet converter, pdf to xlsx.
Score of 79/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime