This audit was generated on April 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| pdf to excel converter | #1 | — |  |     | ||
| convert pdf to excel | #1 | — | |  | ||
| excel converter | #2 |  |  |  | ||
| pdf to xlsx | #3 | |  |   | ||
| spreadsheet converter | #4 | |  |  | ||
| excel spreadsheet converter | #5 | |  |  | ||
| jpg to xlsx | #11 |  | |     | ||
| pdf converter | Not ranked | — | — |      | ||
| ocr converterOpportunity | Not ranked | — | — |     | ||
| document converterOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Microsoft Excel: Spreadsheets
Productivity
Image to Excel Converter PicXL
Productivity
Image to Excel Converter－XLSX
Productivity
PDF To Excel Converter
Productivity
Convert PDF to Excel
Tools
Excel Reader : XLS File Viewer
Productivity
XLSX Reader: XLS Viewer Editor
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
Meta AI - Assistant & Glasses
ChatGPT
Claude by Anthropic
Microsoft Word: Edit Documents
Grok - AI Chat & Video
Google Gemini
PDF Reader - PDF Viewer
Phone Storage Clean
Adobe Acrobat Reader: Edit PDF
Microsoft Excel: Spreadsheets
PDF Reader, Editor & Scanner
ID.me Authenticator
DuckDuckGo, Duck.ai, & VPN
Google Docs
Open Chat - AI bot app
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app dominates core keywords (e.g., rank 1 for "pdf to excel converter" and "convert pdf to excel") but lacks chart presence and category ranking, keeping its overall visibility at 79/100. Immediate focus should be on converting keyword strength into higher downloads and improving quality score.
The app holds rank 1 for "pdf to excel converter" and "convert pdf to excel", rank 2 for "excel converter", and rank 3‑5 for several related terms, covering 6 of the top 10 target keywords. Leverage these positions in ad copy and store listing to sustain click‑through rates.
A 4.2‑star rating across 6,364 reviews demonstrates strong user satisfaction, which can be highlighted in the description and screenshots to boost credibility. Maintaining this rating should remain a priority.
Keywords with the highest search volume—"pdf converter" (traffic 82), "ocr converter" (76), and "document converter" (75)—are currently unranked. This gap costs potential organic installs. Incorporate these terms naturally into the short and full description, and add them to the keyword field if possible.
Charts score is 0%, indicating the app is not appearing in top‑chart lists for any region or category, which limits discoverability. The low download velocity is likely dragging down the overall visibility score.
Current quality score is 78%; raising it above 85% can boost algorithmic ranking. Add a high‑impact demo video, update screenshots to showcase OCR and image‑to‑Excel features, and run A/B tests on the icon and title length.
- 1Integrate unranked high‑traffic keywords (pdf converter, ocr converter, document converter) into the short and long description.
- 2Refresh visual assets: add a 15‑second demo video and redesign screenshots to highlight OCR accuracy and image conversion.
- 3Launch a paid user‑acquisition campaign targeting high‑volume keywords to increase download volume and enter Google Play charts.
- 4Implement an in‑app prompt after successful conversion to encourage 5‑star reviews and increase review count.
- 5Run A/B testing on the app icon and title length to improve click‑through rate and overall conversion.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3172 characters, providing good keyword density and information for users.
Strong visual presence
40 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): convert pdf to excel, excel spreadsheet converter, pdf to xlsx.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of PDF to Excel Converter & XLSX?
PDF to Excel Converter & XLSX has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 16, 2026.
On how many keywords does PDF to Excel Converter & XLSX rank?
PDF to Excel Converter & XLSX is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of PDF to Excel Converter & XLSX?
Based on shared keyword rankings, the most frequent competitors of PDF to Excel Converter & XLSX are Microsoft Excel: Spreadsheets, Image to Excel Converter－XLSX, PDF To Excel Converter. These apps appear next to PDF to Excel Converter & XLSX on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is PDF to Excel Converter & XLSX in on the Google Play?
PDF to Excel Converter & XLSX is listed in the Productivity category on the Google Play.
How can PDF to Excel Converter & XLSX improve its App Store Optimization?
Based on this audit, PDF to Excel Converter & XLSX should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PDF to Excel Converter & XLSX.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.