How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| openvideo | #1 | — | ||||
| ai video generator | #48 | |||||
| video generator | #51 | |||||
| text to video | #61 | |||||
| ai video creator | #77 | |||||
| video creation | Not ranked | — | — | |||
| ai movie maker | Not ranked | — | — | |||
| video maker | Not ranked | — | — | |||
| text to movie | Not ranked | — | — | |||
| ai video production | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
Art & Design chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
OpenVideo has near-zero visibility (25/100) despite a perfect Quality Score, indicating severe metadata and keyword strategy failures. The app only ranks for 1 branded term and 1 high-difficulty keyword, missing massive traffic opportunities in the competitive AI video generation space. Immediate intervention on keyword placement, category optimization, and competitive differentiation is critical.
100% Quality Score with a strong 4.6/5 rating from 1,739 reviews demonstrates the product itself works well. This creates conversion opportunity if visibility improves—users who find the app tend to stay and rate positively, suggesting strong retention and organic growth potential once acquisition fixes are implemented.
Only 5/10 analyzed keywords rank, with 4 completely unranked including high-traffic terms 'video creation' (82 traffic, difficulty 48), 'video maker' (76 traffic, difficulty 72), and 'ai movie maker' (81 traffic, difficulty 45). Zero presence for 'text to movie' (70 traffic, difficulty 43) despite description mentioning 'ai movie'—clear keyword-targeting disconnect.
Rank 1 for 'openvideo' (58 traffic, difficulty 40) provides minimal value—users searching this already know the app. Meanwhile, the category-defining 'ai video generator' sits at rank 48 with 82 traffic and 83 difficulty, and 'text to video' at rank 61 with 53 traffic. The app captures zero non-branded discovery traffic in a 200M+ search volume market.
Competitors show shared-keyword vulnerability—only 1 shared keyword with each suggests fragmented market positioning. Target specific long-tail variants like 'ai movie maker from text' or 'text to video no watermark' where difficulty is lower (data shows 43-45 range for related terms) versus fighting rank 48-77 positions on ultra-competitive head terms.
Unranked in Art & Design suggests misalignment—AI video generation apps typically perform better in 'Video Players & Editors' or 'Photography' categories with clearer user intent. Category switch could unlock chart visibility (currently 0%) and expose the app to users actively browsing video creation tools rather than general art apps.
Description wastes prime real estate on generic claims ('fast, fun, cutting-edge') without keyword density for target terms. First 500 characters repeat 'OpenVideo' twice but omit 'text to video' entirely—despite claiming this functionality. Title lacks modifier keywords entirely; expansion to 'OpenVideo: AI Video Generator - Text to Video Maker' could capture 3 high-value phrases simultaneously.
Actionable recommendations to improve your visibility
Your description is 2161 characters, providing good keyword density and information for users.
28 screenshots give users a comprehensive view of your app.
Your 4.6 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 25/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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