This audit was generated on April 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| touchtrails | #1 | — |  |     | ||
| route planner | #60 |  |  |      | ||
| route planningOpportunity | #79 |  |  |  | ||
| trail mappingOpportunity | #82 |  |  |     | ||
| gps tracker | Not ranked | — | — |      | ||
| hiking trailsOpportunity | Not ranked | — | — |   | ||
| bike routeOpportunity | Not ranked | — | — |     | ||
| outdoor navigationOpportunity | Not ranked | — | — |   | ||
| gps navigationOpportunity | Not ranked | — | — |      | ||
| elevation profileOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
CoPilot GPS Navigation
Maps & Navigation
VT VAST Snowmobile Trails
Maps & Navigation
ViaMichelin GPS, Maps, Traffic
Maps & Navigation
AllTrails: Hike, Bike & Run
Health & Fitness
Goya Route Planner
Maps & Navigation
AlpineQuest Explorer Lite
Travel & Local
Travel Planner - Tripyno
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Maps & Navigation chart position
Uber - Request a ride
Lyft
Waze Navigation & Live Traffic
GPS Maps Voice Navigation
Transit - Subway & Bus Times
Satellite View - Maps - Radar
Waymo
GPS Speedometer & Odometer
Live Earth Map - World Map 3D
FindMe - Location Share
Live Earth Map: GPS Satellite
GPS Voice Map & Route Finder
Compass app - Accurate Compass
Location Mate - Share & Track
SpotHero - Find Parking
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
TouchTrails has strong brand visibility with its name ranking #1, and a high quality score of 88%, but suffers from poor keyword coverage and no chart rankings, limiting discoverability in the Maps & Navigation category.
The exact app name "touchtrails" ranks #1 with 70% traffic and low difficulty (34), indicating excellent brand recall and low competition for this term.
A quality score of 88% shows the app meets Google Play's technical and user‑experience standards, providing a solid foundation for conversion once visibility improves.
Only 4 of the 10 target keywords rank; high‑traffic terms like "gps tracker" (traffic 81) and "hiking trails" (traffic 69) are not ranked despite moderate difficulty, limiting organic reach.
The app is absent from both global and category charts, meaning it isn’t gaining momentum in downloads or ranking momentum, which also hurts visibility in the Maps & Navigation category.
Incorporating top‑traffic keywords (e.g., "route planner", "gps navigation", "elevation profile") into the title, short description, and bullet points can boost relevance and capture additional search volume with difficulty scores under 45.
- 1Add primary high‑traffic keywords (e.g., "Route Planner", "GPS Tracker") to the app title and short description while keeping it readable.
- 2Rewrite the full description with SEO‑focused bullet points that include all 10 target keywords and highlight features like elevation profiles and turn‑by‑turn voice navigation.
- 3Localize title, description, and keywords for top markets (US, Canada, UK, Australia) to capture regional search volume.
- 4Implement an in‑app prompt and a review campaign to increase the number and positivity of reviews, aiming for a rating above 4.2.
- 5Refresh visual assets (screenshots, feature graphic) with captioned images that showcase drawing routes, elevation charts, and voice navigation to improve conversion rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2410 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 22/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of TouchTrails: Route Planner?
TouchTrails: Route Planner has a visibility score of 22 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 14, 2026.
On how many keywords does TouchTrails: Route Planner rank?
TouchTrails: Route Planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of TouchTrails: Route Planner?
Based on shared keyword rankings, the most frequent competitors of TouchTrails: Route Planner are AllTrails: Hike, Bike & Run, CoPilot GPS Navigation, Goya Route Planner. These apps appear next to TouchTrails: Route Planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is TouchTrails: Route Planner in on the Google Play?
TouchTrails: Route Planner is listed in the Maps & Navigation category on the Google Play.
How can TouchTrails: Route Planner improve its App Store Optimization?
Based on this audit, TouchTrails: Route Planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to TouchTrails: Route Planner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.