How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| touchtrails | #1 | — | ||||
| route planner | #60 | |||||
| route planning | #79 | |||||
| trail mapping | #82 | |||||
| gps tracker | Not ranked | — | — | |||
| hiking trails | Not ranked | — | — | |||
| bike route | Not ranked | — | — | |||
| outdoor navigation | Not ranked | — | — | |||
| gps navigation | Not ranked | — | — | |||
| elevation profile | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
TouchTrails has strong brand visibility with its name ranking #1, and a high quality score of 88%, but suffers from poor keyword coverage and no chart rankings, limiting discoverability in the Maps & Navigation category.
The exact app name "touchtrails" ranks #1 with 70% traffic and low difficulty (34), indicating excellent brand recall and low competition for this term.
A quality score of 88% shows the app meets Google Play's technical and user‑experience standards, providing a solid foundation for conversion once visibility improves.
Only 4 of the 10 target keywords rank; high‑traffic terms like "gps tracker" (traffic 81) and "hiking trails" (traffic 69) are not ranked despite moderate difficulty, limiting organic reach.
The app is absent from both global and category charts, meaning it isn’t gaining momentum in downloads or ranking momentum, which also hurts visibility in the Maps & Navigation category.
Incorporating top‑traffic keywords (e.g., "route planner", "gps navigation", "elevation profile") into the title, short description, and bullet points can boost relevance and capture additional search volume with difficulty scores under 45.
Actionable recommendations to improve your visibility
Your description is 2410 characters, providing good keyword density and information for users.
15 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 22/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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