This audit was generated on April 12, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Traffic Maps

Traffic Maps

Digital Compass Team

USUSen-US4.2 / 51,537 reviews Aug 11, 2025

Visibility Score

21Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
25
Based on keyword rankings
Keywords analyzed10
Ranked in top 503
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
50
Rating and recency signals
Rating4.2 / 5
Last updated8 month(s) ago

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

3

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
traffic maps#6
70
55
Traffic Spotter
HERE WeGo: Maps & Navigation
Waze Navigation & Live Traffic
1
Google Maps
2
GPS+ Maps, Navigation, Traffic
3
GPS Maps & Live Traffic
4
Traffic Spotter
5
traffic route finder#41
70
42
Route4Me Route Planner
Route Me: Route Planner GPS
Waze Navigation & Live Traffic
1
RoadWarrior Route Planner
2
Spoke (Circuit) Route Planner
3
Citymapper
4
Route Planner, Delivery, MyWay
5
live traffic updatesOpportunity#70
67
36
Trucker Path: Truck GPS & Fuel
WCTI News Channel 12
Waze Navigation & Live Traffic
1
Live Traffic NSW
2
Traffic Spotter
3
GPS Maps & Live Traffic
4
GPS+ Maps, Navigation, Traffic
5
gps navigationOpportunityNot ranked
72
45
Waze Navigation & Live Traffic
1
Google Maps
2
Google Maps Go
3
Sygic GPS Navigation & Maps
4
TomTom - Maps & Traffic
5
route plannerNot ranked
76
70
Spoke (Circuit) Route Planner
1
Multi-Stop Route Planner
2
Route Planner, Delivery, MyWay
3
Routin Smart Route Planner
4
Zeo Fast Multi Stop Route Plan
5
maps directionsOpportunityNot ranked
74
40
Google Maps
1
Google Maps Go
2
Waze Navigation & Live Traffic
3
MAPS.ME: Offline maps GPS Nav
4
OsmAnd — Maps & GPS Offline
5
map navigatorOpportunityNot ranked
51
46
MapFactor Navigator
1
Yandex Maps and Navigator
2
Waze Navigation & Live Traffic
3
Google Maps
4
Yandex Navigator
5
driving directionsOpportunityNot ranked
69
37
Waze Navigation & Live Traffic
1
Google Maps
2
MapQuest: Get Directions
3
Google Maps Go
4
Voice GPS & Driving Directions
5
street view mapsOpportunityNot ranked
70
40
Google Earth
1
Google Maps
2
Street View - Live Camera 360
3
GPS Map: Street View
4
Street View Map & Navigation.
5
location finderOpportunityNot ranked
78
37
Life360: Stay Connected & Safe
1
Google’s Find Hub
2
iSharing: GPS Location Tracker
3
GPS Phone Location Tracker
4
Find my Phone - Family Locator
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
Traffic Spotter

Traffic Spotter

Travel & Local

4.3Ahead1x
Trucker Path: Truck GPS & Fuel

Trucker Path: Truck GPS & Fuel

Maps & Navigation

4.8Ahead1x
Route4Me Route Planner

Route4Me Route Planner

Maps & Navigation

4.4Ahead1x
Ranking behind you
Apps that you outrank on shared keywords
HERE WeGo: Maps & Navigation

HERE WeGo: Maps & Navigation

Maps & Navigation

3.3Behind1x
WCTI News Channel 12

WCTI News Channel 12

News & Magazines

4.3Behind1x
Route Me: Route Planner GPS

Route Me: Route Planner GPS

Maps & Navigation

Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Maps & Navigation chart position

Maps & Navigation
Not currently ranked in top 200
Uber - Request a ride

Uber - Request a ride

4.7
Lyft

Lyft

4.1
Waze Navigation & Live Traffic

Waze Navigation & Live Traffic

4.1
4
Transit - Subway & Bus Times

Transit - Subway & Bus Times

4.6
5
GPS Maps Voice Navigation

GPS Maps Voice Navigation

4.0
6
Satellite View - Maps - Radar

Satellite View - Maps - Radar

3.8
7
Waymo

Waymo

4.9
8
Live Earth Map - World Map 3D

Live Earth Map - World Map 3D

4.1
9
GPS Speedometer & Odometer

GPS Speedometer & Odometer

4.6
10
GPS Voice Map & Route Finder

GPS Voice Map & Route Finder

4.4
11
Phone Tracker GPS Location

Phone Tracker GPS Location

3.6
12
GPS+ Maps, Navigation, Traffic

GPS+ Maps, Navigation, Traffic

4.6
13
Moovit: Your Transit Tracker

Moovit: Your Transit Tracker

3.8
14
Live Earth Map: GPS Satellite

Live Earth Map: GPS Satellite

15
Location Mate - Share & Track

Location Mate - Share & Track

4.1

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Traffic Maps has a decent base rating (4.2) and a strong rank for its brand keyword (traffic maps #6), but overall visibility is low (21/100) due to poor keyword coverage, missing category ranking, and sub‑optimal store assets.

Brand Keyword Ranking
high

The app’s exact name keyword "traffic maps" ranks #6 with a traffic score of 70, indicating strong brand recognition. Leverage this by keeping the keyword in the title and reinforcing it in the short description.

Limited Keyword Portfolio
high

Only 3 out of 10 analyzed keywords are ranked; 7 high‑traffic keywords (e.g., "gps navigation", "route planner", "driving directions") are not indexed, resulting in missed exposure. Expand the long description and keyword field to naturally incorporate these terms.

Target Low‑Difficulty Keywords
medium

Keywords like "live traffic updates" (rank 70, difficulty 36) and "traffic route finder" (rank 41, difficulty 42) are already in the top 100 but can be pushed higher with better on‑page relevance. Add these phrases to feature list bullets and UI copy.

Missing Category Ranking
high

The app is not ranked within the "Maps & Navigation" category, which limits discovery in category charts. This is likely due to insufficient installs, poor conversion, or lack of category‑specific keywords.

Improve Store Assets
medium

Quality score is only 50%; the description is cut off and lacks compelling benefits. Refresh the description (first 500 chars), add localized screenshots, a demo video, and highlight unique features like the compass and altitude speed.

Competitive Differentiation
low

Competitors such as Traffic Spotter and Route4Me rank ahead while sharing only one keyword each. Identify unique selling points (e.g., magnetic compass, altitude data) and embed them in the short description to stand out.

Key Action Items
Priority actions to improve your app's visibility
  • 1Add high‑traffic, low‑difficulty keywords (e.g., gps navigation, route planner, driving directions) to the long description and keyword field.
  • 2Rewrite the short description to include the brand keyword and two top secondary keywords (e.g., live traffic updates, traffic route finder).
  • 3Refresh store assets: create 5 high‑resolution screenshots with overlay text, add a 15‑second demo video, and update the feature graphic.
  • 4Localize the description and assets for top traffic‑search markets (e.g., US, India, Brazil) to boost installs and category ranking.
  • 5Implement an in‑app prompt to encourage 5‑star reviews after successful navigation to improve rating density.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Detailed description

Your description is 2454 characters, providing good keyword density and information for users.

Strong visual presence

8 screenshots give users a comprehensive view of your app.

Areas to Improve
Issues to address

Infrequent updates

Last updated 8 months ago. Regular updates signal active development and improve rankings.

Suggestions
Opportunities to explore

Improve visibility

Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Traffic Maps?

Traffic Maps has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 12, 2026.

On how many keywords does Traffic Maps rank?

Traffic Maps is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Traffic Maps?

Based on shared keyword rankings, the most frequent competitors of Traffic Maps are Traffic Spotter, HERE WeGo: Maps & Navigation, Trucker Path: Truck GPS & Fuel. These apps appear next to Traffic Maps on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Traffic Maps in on the Google Play?

Traffic Maps is listed in the Maps & Navigation category on the Google Play.

How can Traffic Maps improve its App Store Optimization?

Based on this audit, Traffic Maps should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Traffic Maps.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.