How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| tvm calculator | #3 | |||||
| npv calculator | #4 | |||||
| cash flow calculator | #4 | |||||
| financial calculator | #5 | |||||
| business calculator | #5 | |||||
| irr calculator | #8 | |||||
| hp | #43 | |||||
| reverse polish notation | #68 | |||||
| real estate calculator | #73 | |||||
| loan calculator | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Finance
Business
Productivity
Music & Audio
Productivity
Finance
Productivity
Maps & Navigation
Productivity
Finance
Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The HP 12c Financial Calculator has a strong keyword presence (96% score) but suffers from zero chart rankings and limited visibility in its Tools category. Immediate focus should be on boosting installs and leveraging untapped high‑traffic keywords to improve overall ranking.
9 out of 10 target keywords are ranked, including high‑traffic terms like "financial calculator" (rank 5, traffic 63) and "tvm calculator" (rank 3, traffic 62). Maintain this momentum by keeping these keywords in the title and description.
Charts Score is 0% and the app is not listed in any global or category chart, indicating insufficient install velocity. Without chart presence, organic discoverability is limited.
"loan calculator" has a traffic score of 59 but the app is not ranked for it. This is a core financial term that competitors target, representing a clear gap.
Keywords with low difficulty such as "reverse polish notation" (difficulty 25, rank 68) and "real estate calculator" (difficulty 34, rank 73) have room for rapid rank improvement with modest ASO tweaks.
Only 33 reviews yield a 4.3 rating, which is low for a paid app. A higher review count and improved rating can boost conversion and algorithmic trust.
Competitors like "Financial Calculator EMI, SIP" rank ahead on shared keywords. Differentiating via unique feature highlights (e.g., RPN mode) in the short description and screenshots can capture their traffic.
Actionable recommendations to improve your visibility
Ranking in top 10 for 5 keyword(s): tvm calculator, npv calculator, irr calculator.
Score of 76/100 indicates solid app store presence.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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