This audit was generated on April 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| tip calculator | #6 |  |  |     | ||
| restaurant tip calculator | #6 | |  |  | ||
| free tip calculator | #7 |  | | | ||
| tip amount calculator | #8 |  |  | | ||
| tip calculator app | #9 | |  | | ||
| easy tip calculator | #10 |  | | | ||
| tip percentage calculator | #12 | | |  | ||
| tip splitter | #40 |  | |     | ||
| bill splitterOpportunity | Not ranked | — | — |      | ||
| bill calculatorOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Tip Calculator — Clean, Simple
Food & Drink
Tip Calculator: Split the Bill
Tools
Splitkaro: Split Expenses
Finance
Tip Calculator
Tools
Tip Calculator
Finance
Tip Calculator
Food & Drink
Tip Calculator
Finance
Tip Calculator
Food & Drink
Tip Calculator
Food & Drink
Tip Calculator
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
PDF & Launcher for Android
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Cleaner Toolbox
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Move to iOS
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Proton VPN: Fast & Secure VPN
VPN - Super Unlimited Proxy
Samsung Smart Switch Mobile
QR & Barcode Scanner Launcher
Norton360 Antivirus & Security
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Tip Calculator by TuriApps shows solid keyword performance (86% score) with 6 top-10 rankings but is completely absent from category charts, indicating missed visibility opportunities. The app competes in a crowded market with generic naming that hinders brand differentiation and discoverability.
The app ranks #6 for high-traffic 'tip calculator' (56 traffic, difficulty 84) and #6 for 'restaurant tip calculator' (52 traffic), demonstrating effective metadata optimization for primary terms. Maintaining these positions while improving conversion will be critical.
The title 'Tip Calculator' is indistinguishable from 4+ competitors with identical names, making brand searches impossible and reducing memorability. Zero chart rankings suggest the app lacks download velocity needed for algorithmic promotion despite decent keyword presence.
Two valuable keywords—'bill splitter' (65 traffic, difficulty 41) and 'bill calculator' (65 traffic, difficulty 44)—are unranked despite perfect feature alignment. These represent easier wins than defending saturated 'tip calculator' variations.
Target underserved modifiers like 'dinner tip calculator,' 'group tip calculator,' or '15 percent tip calculator' to capture specific use cases. Current rankings for 'easy tip calculator' (#10) and 'tip percentage calculator' (#12) show this strategy works.
With no category ranking in Tools, even modest download increases could trigger algorithmic visibility. Tools category is less competitive than Finance, presenting an opening for featured positioning with quality improvements and ratings growth (currently 148 reviews).
The description contains typos ('calulator'), excessive capitalization, and poor readability that hurt conversion and quality score (63%). The first 500 characters waste space on generic claims instead of unique value propositions or social proof.
- 1Rebrand with distinctive title including developer name or unique qualifier (e.g., 'Tip Calculator by TuriApps - Split & Share')
- 2Add 'bill splitter' and 'bill calculator' to title/short description with dedicated screenshot highlighting split functionality
- 3Rewrite description to fix typos, remove excessive caps, front-load key features, and include 4.6-star rating social proof
- 4Create A/B test for store listing creative emphasizing group/dining use cases to improve conversion from 'restaurant tip calculator' traffic
- 5Implement in-app review prompts to increase review velocity from 148 toward 500+ reviews to unlock category chart eligibility
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2662 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): tip amount calculator.
Good visibility score
Score of 68/100 indicates solid app store presence.
Infrequent updates
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Tip Calculator?
Tip Calculator has a visibility score of 68 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 14, 2026.
On how many keywords does Tip Calculator rank?
Tip Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Tip Calculator?
Based on shared keyword rankings, the most frequent competitors of Tip Calculator are Tip Calculator — Clean, Simple, Tip Calculator: Split the Bill, Tip Calculator. These apps appear next to Tip Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Tip Calculator in on the Google Play?
Tip Calculator is listed in the Tools category on the Google Play.
How can Tip Calculator improve its App Store Optimization?
Based on this audit, Tip Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Tip Calculator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.