This audit was generated on April 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| special day reminder | #1 | — |  |     | ||
| birthday reminder | Not ranked | — | — |   | ||
| lunar calendar | Not ranked | — | — |      | ||
| event countdownOpportunity | Not ranked | — | — |      | ||
| day counter | Not ranked | — | — |     | ||
| anniversary trackerOpportunity | Not ranked | — | — |     | ||
| d-day calculatorOpportunity | Not ranked | — | — |    | ||
| lunar birthdayOpportunity | Not ranked | — | — |    | ||
| reminder appOpportunity | Not ranked | — | — |      | ||
| calendar eventsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Birthday calendar
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
KashKick: Get paid to have fun
Ring - Always Home
Lemon8 - Lifestyle Community
Amazon Alexa
Cash Giraffe: Games & Rewards
DailyGift: Earn Reward
Google Home
LG ThinQ
Nextdoor: Neighborhood Network
Deepsearch AI Search Assistant
Playful Rewards: Play & Earn
myQ Garage & Access Control
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Special Day Reminder has a solid product foundation with a 4.7 rating and a 90% quality score, but its ASO performance is poor (19/100) due to minimal keyword coverage and no chart rankings. Immediate focus should be on expanding and optimizing keyword usage to capture high‑traffic searches.
The app enjoys a 90% quality score and a 4.7 rating from 128 reviews, indicating strong user satisfaction and good creative assets, which can be leveraged to improve conversion once visibility increases.
Only 1 of the top 10 target keywords ("special day reminder") ranks #1; all other high‑traffic terms like "birthday reminder" (traffic 58) and "lunar calendar" (traffic 65) are not ranked, driving the 19% keyword score.
The app has 0% chart score (not ranked globally or in the Lifestyle category), reflecting low install velocity and limited discoverability on Google Play's ranking algorithms.
Incorporate high‑traffic terms into the title, e.g., "Special Day Reminder – Birthday & Lunar Calendar," to capture searches for "birthday reminder" and "lunar calendar" while preserving brand identity.
Add top keywords (birthday reminder, lunar calendar, anniversary tracker, D‑Day calculator) naturally in the short description and expand the long description with bullet points for each, boosting relevance without keyword stuffing.
Create localized store listings for Korea, China, and Vietnam where lunar birthdays are common; include region‑specific keywords (e.g., "음력 생일", "农历生日") to tap into untapped traffic.
- 1Revise app title to include "Birthday" and "Lunar Calendar" keywords.
- 2Rewrite short description to feature top 5 high‑traffic keywords.
- 3Expand long description with keyword‑rich bullet points covering birthdays, anniversaries, lunar dates, and D‑Day counting.
- 4Add localized listings for Korean, Chinese, and Vietnamese markets with appropriate lunar‑date keywords.
- 5Launch a small install‑boost campaign (e.g., Google Ads UAC) to generate initial downloads and trigger chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2753 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Special Day Reminder?
Special Day Reminder has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 14, 2026.
On how many keywords does Special Day Reminder rank?
Special Day Reminder is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Special Day Reminder?
Based on shared keyword rankings, the most frequent competitors of Special Day Reminder are Birthday calendar. These apps appear next to Special Day Reminder on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Special Day Reminder in on the Google Play?
Special Day Reminder is listed in the Lifestyle category on the Google Play.
How can Special Day Reminder improve its App Store Optimization?
Based on this audit, Special Day Reminder should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Special Day Reminder.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.