Special Day Reminder

The app enjoys a 90% quality score and a 4.7 rating from 128 reviews, indicating strong user satisfaction and good creative assets, which can be leveraged to improve conversion once visibility increases.

Only 1 of the top 10 target keywords ("special day reminder") ranks #1; all other high‑traffic terms like "birthday reminder" (traffic 58) and "lunar calendar" (traffic 65) are not ranked, driving the 19% keyword score.

The app has 0% chart score (not ranked globally or in the Lifestyle category), reflecting low install velocity and limited discoverability on Google Play's ranking algorithms.

Incorporate high‑traffic terms into the title, e.g., "Special Day Reminder – Birthday & Lunar Calendar," to capture searches for "birthday reminder" and "lunar calendar" while preserving brand identity.

Add top keywords (birthday reminder, lunar calendar, anniversary tracker, D‑Day calculator) naturally in the short description and expand the long description with bullet points for each, boosting relevance without keyword stuffing.

Create localized store listings for Korea, China, and Vietnam where lunar birthdays are common; include region‑specific keywords (e.g., "음력 생일", "农历生日") to tap into untapped traffic.