This audit was generated on April 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| uk paystub | #1 | — |  |     | ||
| paycheck maker | #26 |  |  |   | ||
| pay stub generatorOpportunity | Not ranked | — | — | | ||
| payroll calculatorOpportunity | Not ranked | — | — |      | ||
| tax calculator | Not ranked | — | — |      | ||
| national insurance calculatorOpportunity | Not ranked | — | — |      | ||
| pay stub creatorOpportunity | Not ranked | — | — |  | ||
| income tax calculatorOpportunity | Not ranked | — | — |     | ||
| payroll softwareOpportunity | Not ranked | — | — |     | ||
| paycheck calculatorOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Payroll by Card
Finance
Paystub Maker
Business
Paychex Flex
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
TurboTax: File Your Tax Return
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
Testerup: Test & Earn Rewards
OnePay – Mobile Banking
Capital One Mobile
Progressive
Intuit Credit Karma
Kalshi: Trade News & Sports
Google Wallet
Chase Mobile
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks #1 for its primary keyword but overall visibility is low (32/100) due to limited keyword coverage, no chart rankings, and a modest quality score. Immediate focus should be expanding keyword optimization and improving on‑store assets to boost rankings and install volume.
The keyword "uk paystub" ranks #1 with 31 daily searches and a moderate difficulty (37), demonstrating strong relevance and brand alignment. Leverage this position in the title and promotional copy to maintain momentum.
Only 2 out of 10 target keywords are ranked (40% score). High‑traffic terms like "pay stub generator" (48 searches, difficulty 55) and "payroll calculator" (49 searches, difficulty 36) are absent, limiting discoverability.
Charts score is 0% with the app not appearing in global or category rankings, indicating low install velocity. This hurts organic discovery and algorithmic favorability.
Keywords such as "payroll calculator" (difficulty 36) and "national insurance calculator" (difficulty 31) have respectable traffic and are within reach. Optimizing metadata for these can quickly add rankings.
Current quality score is 38%. Adding a localized promo video, richer screenshots with annotated UI, and expanding the description with the uncovered keywords can raise user trust and ASO rating.
- 1Revise the app title and short description to include high‑traffic keywords like "pay stub generator" and "payroll calculator" while retaining the brand name.
- 2Expand the keyword set to at least 12 terms, focusing on moderate‑difficulty, high‑traffic keywords (e.g., "tax calculator", "income tax calculator", "paycheck calculator").
- 3Create a short promo video and new screenshots highlighting key features (tax calculations, NI contributions) and embed primary keywords in image text.
- 4Launch a small install‑campaign or incentivized referral program to generate initial install spikes and improve chart rankings.
- 5Implement an in‑app prompt to encourage satisfied users to leave reviews, aiming to double the review count within 30 days.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Infrequent updates
Last updated 17 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of UK Paystub: Paycheck maker AI?
UK Paystub: Paycheck maker AI has a visibility score of 32 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
On how many keywords does UK Paystub: Paycheck maker AI rank?
UK Paystub: Paycheck maker AI is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of UK Paystub: Paycheck maker AI?
Based on shared keyword rankings, the most frequent competitors of UK Paystub: Paycheck maker AI are Paystub Maker, Payroll by Card, Paychex Flex. These apps appear next to UK Paystub: Paycheck maker AI on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is UK Paystub: Paycheck maker AI in on the Google Play?
UK Paystub: Paycheck maker AI is listed in the Finance category on the Google Play.
How can UK Paystub: Paycheck maker AI improve its App Store Optimization?
Based on this audit, UK Paystub: Paycheck maker AI should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to UK Paystub: Paycheck maker AI.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.