How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| uk paystub | #1 | — | ||||
| paycheck maker | #26 | |||||
| pay stub generator | Not ranked | — | — | |||
| payroll calculator | Not ranked | — | — | |||
| tax calculator | Not ranked | — | — | |||
| national insurance calculator | Not ranked | — | — | |||
| pay stub creator | Not ranked | — | — | |||
| income tax calculator | Not ranked | — | — | |||
| payroll software | Not ranked | — | — | |||
| paycheck calculator | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app ranks #1 for its primary keyword but overall visibility is low (32/100) due to limited keyword coverage, no chart rankings, and a modest quality score. Immediate focus should be expanding keyword optimization and improving on‑store assets to boost rankings and install volume.
The keyword "uk paystub" ranks #1 with 31 daily searches and a moderate difficulty (37), demonstrating strong relevance and brand alignment. Leverage this position in the title and promotional copy to maintain momentum.
Only 2 out of 10 target keywords are ranked (40% score). High‑traffic terms like "pay stub generator" (48 searches, difficulty 55) and "payroll calculator" (49 searches, difficulty 36) are absent, limiting discoverability.
Charts score is 0% with the app not appearing in global or category rankings, indicating low install velocity. This hurts organic discovery and algorithmic favorability.
Keywords such as "payroll calculator" (difficulty 36) and "national insurance calculator" (difficulty 31) have respectable traffic and are within reach. Optimizing metadata for these can quickly add rankings.
Current quality score is 38%. Adding a localized promo video, richer screenshots with annotated UI, and expanding the description with the uncovered keywords can raise user trust and ASO rating.
Actionable recommendations to improve your visibility
No specific strengths identified
Last updated 17 months ago. Regular updates signal active development and improve rankings.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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