This audit was generated on April 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nutribalance | #1 | — |  |     | ||
| micronutrient trackerOpportunity | #83 |  |  |      | ||
| nutrition trackerOpportunity | Not ranked | — | — |  | ||
| vitamin trackerOpportunity | Not ranked | — | — |      | ||
| food logOpportunity | Not ranked | — | — |   | ||
| calorie counter | Not ranked | — | — |  | ||
| macro tracker | Not ranked | — | — |   | ||
| water tracker | Not ranked | — | — |      | ||
| deficiency alertsOpportunity | Not ranked | — | — |      | ||
| usda food databaseOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
AI Nutrition Coach - Nutrizor
Health & Fitness
Nutribalan
Health & Fitness
Nutrition & Calorie Tracker
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Tracker
Planet Fitness
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
AllTrails: Hike, Bike & Run
Step Tracker Launcher
Flo Ovulation & Period Tracker
BitePal: AI Calorie Counter
Pilates Workout at Home
FunSteps
healow
Strava: Run, Bike, Walk
Step Counter - Pedometer
MyFitnessPal: Calorie Counter
Lazy exercise at home
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
NutriBalance has a strong brand presence with its exact‑match keyword ranking #1, but overall visibility is poor (19/100) due to minimal keyword rankings, no user reviews, and absence from charts. Immediate focus should be expanding keyword coverage and building a review base.
The exact‑match keyword "nutribalance" ranks #1 with a traffic score of 65, giving the app immediate discoverability for brand‑specific searches. Leverage this by maintaining the brand name in the title and short description.
A 50% quality score indicates that the app's visual assets and metadata are average but not critically low. Enhancing screenshots, video previews, and localized assets can push this higher and improve conversion.
Only 2 of the top 10 target keywords are ranked (the brand name). High‑traffic terms like "nutrition tracker" (traffic 82) and "calorie counter" (traffic 81) are not ranked, pulling down the keyword score to 21%. This is the biggest driver of the low visibility score.
The app currently has 0 reviews, resulting in a N/A rating that negatively impacts trust and algorithmic ranking. Gathering at least 20 five‑star reviews will improve the quality score and click‑through rates.
Several high‑traffic keywords have low difficulty (e.g., "deficiency alerts" traffic 27, difficulty 25; "micronutrient tracker" traffic 74, difficulty 39). Optimizing title, short description, and long description for these terms can quickly gain rankings.
- 1Add primary high‑traffic keywords (e.g., "nutrition tracker", "calorie counter") to the app title and short description.
- 2Rewrite the long description to naturally include the top 5 unranked keywords, using bullet points and emojis for readability.
- 3Create 5 high‑resolution screenshots with localized captions that highlight micronutrient tracking and USDA database integration.
- 4Launch an in‑app prompt after 3‑5 days of usage to request 4‑star+ reviews, aiming for 20+ positive ratings within the first month.
- 5A/B test two icon concepts and two feature graphics to identify the version that drives higher install rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2445 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track NutriBalance in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of NutriBalance?
NutriBalance has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 7, 2026.
On how many keywords does NutriBalance rank?
NutriBalance is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of NutriBalance?
Based on shared keyword rankings, the most frequent competitors of NutriBalance are Nutribalan, AI Nutrition Coach - Nutrizor, Nutrition & Calorie Tracker. These apps appear next to NutriBalance on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is NutriBalance in on the Google Play?
NutriBalance is listed in the Health & Fitness category on the Google Play.
How can NutriBalance improve its App Store Optimization?
Based on this audit, NutriBalance should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NutriBalance.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.